According to authors, today, a new set of analytics tools, ”Adobe Sensei for Voice”, has been launched by Adobe, which will aid brands to better its metrics, in the field of targeting customers across social media,email and actions often taken by users with their conversational AI of choice and the things they daily deal with, by seeking the help of conversational data- both user intent and contextual data. This will help developers and brands, worldwide, to have easy access to total customer interactions, usage time and frequency of intent. Amazon Echo Dot has been marked as the leading market in the growing space. Read more at https://techcrunch.com/2017/06/29/adobe-releases-analytics-tools-for-conversational-ai/