According to some people branding is equivalent to ranking but actually you can position yourself at different times in different markets as different things. Branding is a hard-core recognition factor. We are a generation and a nation wanting to be special. We want to be richer, more beautiful, better dressed, and more effortlessly gorgeous than any other generation that we know. Contrary to how many people think branding is not just a logo and brings with itself benefits of it. Branding your business ensures that consumers will know what you're about and so you are remembered. Secondly, people build close bonds with brand identities. Consumers want quality products that they can trust and you gain customer loyalty easily. While Internet branding offers huge opportunities for business, in order for it to be effective, one needs to attract and engage its customers and that is not easy on the Internet. Your Internet branding strategy should make your online brand noticeable and apparent. Think of the message you want to convey and the image you want to be formed and that is your brand. Read more at: http://www.socialmediatoday.com/content/understanding-branding-importance-marketing-your-business

A new study shows that the people doesn’t think social media advertising on platforms such as Facebook and Twitter are building  impact. By 2017, brands are probable to spend $11 billion on social media ads across several platforms. 92% of businesses use Facebook advertising and more than 23% publicize on Twitter, LinkedIn and YouTube. 90%  believe that social media marketing helps their businesses, with 58% saying it really affects sales and 88 percent saying it advances brand knowledge. Twitter and Facebook advertising allow businesses to attain people who will respond. People may claim that advertisements on social networking sites don’t impact their buying behaviors, but case studies and research contradicts it . Brands should appraise the effectiveness of paid social advertising .Marketers achieve goals through paid ads on social networking sites, it requires experience in audience targeting. Read more at: 

http://www.socialmediatoday.com/node/242281

The performance metrics for ads shown against brand and generic queries can differ majorly, many advertisers choose to analyze these two categories separately. Many advertisers with paid search campaigns advertise on queries mentioning their brand (e.g., “Motorola smartphone” for Motorola) and also on generic searches (e.g., “smartphone reviews”). A new feature is introduced, that automatically identifies brand-aware paid search clicks tracked in Google Analytics,to make analysis of brand and generic performance easier. It involves a combination of signals (including the click through-rate, text string, domain name and others) to identify query terms showing awareness of the brand. Back in 2012, George Michie from the Rimm-Kaufmann Group, a leading online marketing agency, called analyzing brand and generic paid search together “the cardinal sin of paid search”. To know more go to:http://analytics.blogspot.com/2014/06/segmenting-brand-and-generic-paid.html