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SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Tips for making slow-innovation projects a success

Slow innovation projects can be just as impact in the long-term. However, they are difficult for organizations to propose, prioritize, and fund. Their scope and pace often run counter to the rhythms of company goals. But there are tremendous benefits. If you’re patient and committed, slow-innovation projects could alert you to an idea, trend, or gap in the market that would have otherwise appeared to “happen overnight.” Some of the tips are:1) Claim your wins 2) Invest in relationship building internally 3) know that the best “slow innovation” work will happen outside your walls 4) Keep budgets lean 5) Don’t forget that seeing isn’t observing, and hearing isn’t listening 6) Be rigorous about fostering serendipity. Read more at: https://hbr.org/2017/06/the-benefits-of-taking-a-slower-approach-to-innovation

 

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Budget Tablet

A budget tablet is not completely useless. It can be put into various uses. 1) Car Navigation: Great way of viewing maps and directions. You can also check out Map: Directions & Local Search app by MapMyIndia. 2) Music player: At least 8 GB space can hold up to 100 songs and with live streaming unlimited songs. 3) Security camera: Tablet camera is as good as basic security camera in quality. 4) Book reader: You can turn your large screen tablet into an e-book reader. 5) Digital photo frame: Can be used as photo frame using a desk stand. 6) Personal Planner: Can be used as a digital planner for your day to day work. 7) WiFi router: If your tablet supports 4G, then the tablet can be used a s WiFi hotspot. Read more at: http://economictimes.indiatimes.com/wealth/spend/7-things-you-can-do-with-a-budget-tablet-for-optimal-usage/articleshow/59502473.cms

 

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Future Of Predictive Analytics In Public Safety

Predictive analytics helps police officers in America and the UK solve crimes. To reduce crime rates, there is an increase in budgeting, planning, installing cost which aren't considerable to the proportionate reduction. Thus more money spending would help improve public spending. New equipment will also assist public safety. Likewise, gradually predictive analysis will also be used to solve terrorism. PredPol is one such systems to target robberies, crime etc. Obviously, like others it too has backdrops as it involves mass data collection. But the advantage that has occurred and might occur because of it are much important to focus on than its backdrops. Read more about this article at: https://channels.theinnovationenterprise.com/articles/how-predictive-analytics-is-revolutionising-public-safety

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Setting budget for mobile marketing: simplified

Mobile phones have done a paradigm shift in marketing products and services. It has created an entirely new marketing channel which cannot be ignored. You, as a business owner, marketing manager or alike, have definitely noticed it.

Fixing budget for marketing your products or services is really a daunting job. With mobile marketing, this job has become more difficult. The growth of mobile usage will not make a halt and as technology will continue to make an upward slope, sophisticated consumers will purchase more through mobile interfaces. So, when mobile is the future, the key to a successful marketing campaign lies here and you must unlock it to make use of its full potential. For this, you will have to rethink over the budget you have allocated for your marketing campaign and you have to lay much importance to the mobile space and justify why you are doing so.

Having said that, are you confused about setting your budget? Here are some statistics on mobile marketing from which you can take cues: http://thenextweb.com/socialmedia/2014/05/04/10-mobile-marketing-statistics-help-justify-budget/ .

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