The trend towards larger data sets is due to the additional information that can be derived from analysis of a single large set of related data, as compared to separate smaller sets with the same total amount of data. This is allowing better correlations to be found to spot business trends, determine the quality of research, prevent diseases, link legal citations, combat crime, and determines real-time roadway traffic conditions. Today, the applicability of Big Data analytics is not limited to only organizations. Big Data wings have established a longer reach beyond that sphere. Many apps are already in place to help people find the cheapest flights, improve their diets, even suggests how to become better drivers! From travel to shopping to health to civic life, big data got a role to play. Embracing Big Data analytics has already started paying dividends to the consumers. With more explorations, Big Data analytics is going to help each and every curve of consumer lifestyle in not so distant future!

A recent article posted in wall street journal by famous author Lora Kolodny, gives a detailed view on this subject. To read, click on the following link:

http://online.wsj.com/news/articles/SB10001424052702303369904579423383203100794