SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Cleaning database through automation

Database is the most important part of your CRM system and is effective only when the entries are correct. But, keeping them correct is a never ending struggle. If not attended, it will slow your database and eventually corrupted. When that happens, the database is of no use. Preventing database corruption is a huge task for everyone who uses the database. Correcting individual database entries does not take long, but it should be done all the time. Automation is the only solution. Many of the misspellings and duplication work can be done by your CRM system or third party software. Read more at: http://it.toolbox.com/blogs/insidecrm/winning-the-clean-data-battle-78542

 

 

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How IoT can feed customer data into the retail CRM system

Interactions that happen generally in normal retail business are important, but are seldom recorded. Online business has the advantage of recording information like how long a customer spent looking at different items, which items or words they searched, even what items they put into their shopping cart and later removed. But, nowadays, with the help of IoT and advanced analytics, the offline business can track the sentiments of customers and automate the process. This article discusses how IoT can feed customer data into the retail CRM system. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-the-iot-can-feed-customer-data-into-retail-crm-databases-76111

 

 

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How to optimize the CRM screen

The CRM screen of any organization must help. But, most of the time, it doesn’t function properly. The problems arise because of lack of foresight and aging system. The basic CRM system should be updated to keep up with the changes in organizations. Read more at: http://it.toolbox.com/blogs/insidecrm/screen-organization-with-crm-75717

 

 

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Market Automation and CRM

Marketing automation helps CRM to build business. Market automation automate workflows and other tasks associated with the marketing function and also include automating marketing campaigns and routine marketing functions. It doesn't replace CRM, but it supplements it by working very closely with the existing CRM system. In a nutshell, a complete market automation package provides a range of features for supporting the marketing function. Read more at: http://it.toolbox.com/blogs/insidecrm/complementing-crm-with-marketing-automation-75560

 

 

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Customer relationship and CRM

Maintaining a good relationship with customers is the most important thing in any business. Promises made to customers must be fulfilled. The CRM system can help in this area by reminding you the details of your interactions with customers and also can remind you of the details of all your contacts with the customer, i.e. everything from the initial sales calls to follow-up and service work. Read more at: http://it.toolbox.com/blogs/insidecrm/giving-customers-what-they-want-with-crm-75060

 

 

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How CRM helps organizations in re-branding

Branding is important for any organization. It helps organizations to brand your business. But, you must constantly fine tune your brand. The CRM system is a major tool for reforming your brand. An organization can use the data in your CRM system to help re-target your messages which will in turn help to publicize your business. Read more at: http://it.toolbox.com/blogs/insidecrm/refreshing-your-brand-with-crm-75011

 

 

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CRM System and Segmentation

Organizations need to segment their customers and deal with each segment differently. In this way, an organization can give more attention to customers and in return will lead to more profit. This segmentation can be done using tools included in your CRM system. The segmentation becomes easy with the help of CRM tools. But, you must decide how to segment meaningfully. Read more at: http://it.toolbox.com/blogs/insidecrm/segmenting-customers-by-quality-in-crm-74857

 

 

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Why CRM System Is Essential

The customer relationship is the most important thing in any business. But, sometimes, companies cannot give personalized attention to customers. So, companies nowadays are investing in a good CRM system. This article link explores the reasons for investing in a CRM system for a business. The reasons are - A CRM system provides an all-in-one database, Helps in better customer service, Helps departments to stay connected, and increases ROI, also tracks opportunities for businesses. Read more at: http://it.toolbox.com/blogs/insidecrm/5-reasons-to-invest-in-a-crm-software-system-for-your-business-74485

 

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What is CRM Planning

CRM must be well planned according to your business needs. Organizations must define your needs, what you need to do and how CRM can help you. After you decided what is good for your organization, you can pick and choose among the features of your chosen CRM system to decide which ones can help you the most. Process planning is important for the success of CRM implementation and business. Read more about CRM planning at: http://it.toolbox.com/blogs/insidecrm/crm-planning-70889

 

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How CRM helps in sales

Information plays a vital role in sales. Sales analytics is the application of analytic techniques such as data mining, which helps in sales. It tells in which direction you are going, and also help in finding prospects, target the sales efforts, nurture leads and eventually close the sale. Analytics requires data, rather data from many different sources, and CRM system should be a repository of all your organization's information on customers. Read more at- http://it.toolbox.com/blogs/insidecrm/grow-your-sales-with-analytics-70578

 

 

 

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How CRM Helps To Build a Consistent Sales Process

Sales process must be consistent. It gives the opportunity to apply best practices of sales and gives everyone involved in the sales process a consistent set of expectations. According to industry experts, CRM should play a major role in setting and implementing a sales process. CRM system help in designing an effective process and also helps managers track the sales efforts of all members of the sales force. TO know more how a CRM helps to build a consistent sales process, follow: http://it.toolbox.com/blogs/insidecrm/build-a-consistent-sales-process-with-crm-70524

 

 

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CRM system helps to maintain customer loyalty

Customers want consistency and they value it. A CRM system keeps track of all interactions with customers and helps prevent any aspect of the transaction from failing. It also helps to keep promises to customers, follow up with customer contacts and generally present an effective face of your business to your customers. Read more at: http://it.toolbox.com/blogs/insidecrm/dont-let-your-customers-fall-through-the-cracks-70360

 

 

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How to improve CRM system performance

Poor performance of a CRM system is a serious problem. This might be because your business has slowed down or never changed. This slowdown can be due to many reasons. One reason may be the system has become overloaded and too many people are trying to handle too many entries which in turn results in poor performance on any kind of computer system. One solution may be to reschedule the competing application to run at a time when the CRM system isn't as busy. Running applications like accounting programs during off hours is a reasonable way to speed up system performance. Read more at: http://it.toolbox.com/blogs/insidecrm/speeding-up-your-crm-performance-70362

 

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Building relationships with the help of CRM

Strong relationships can be built by any company with the help of CRM. But, CRM system must be well-configured so that you can boost the impact of your engagement efforts by adopting a multichannel approach. Rose de Fremery (the founder of lowercase d consulting) writes in her article about some ways to engage with your customers more profitably in the long term. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-to-enhance-customer-engagement-using-multichannel-crm-70206

 

 

 

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How technology advancement is helping CRM implementation

A good customer relationship management (CRM) system helps to enhance customer satisfaction which in turn increase sales and revenue. Technology is improving and advances in technology have made CRM software a global presence in many business applications ranging from account management to sales and marketing automation. As new technologies are emerging, they are shaping the CRM implementation in many ways. Read more at: http://it.toolbox.com/blogs/insidecrm/how-technology-advances-have-propelled-crm-to-the-next-level-70158

 

 

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Using CRM as a marketing tool

Any business needs to sell products and answer the need of their customers in order to grow their business. Every business need to quantify customer satisfaction, but, you need to collect data first to quantify customer satisfaction. This is where CRM comes in. CRM helps you pull in more profit and also helps in maximizing marketing tool. CRM can also look into the customer trend. A CRM system can record all your past interactions, meetings and even business presentations. It will not just collate and analyze data, but it can also group your customers into different segments based on their budget or preferences. So, CRM as a marketing tool, not only relies on the products or services you offer, but it also relies on actual customer feedback. Read more at: http://it.toolbox.com/blogs/insidecrm/how-to-maximize-crm-as-a-marketing-tool-70038

 

 

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Best Practices of CRM

Companies have started realizing that a good CRM system is essential. So, to use CRM effectively, they must follow some best practices. Best practices mean that both management and staff are doing their best when it comes to dealing with customers. To know more about the best practices that create good customer relations, follow: http://it.toolbox.com/blogs/insidecrm/customer-relations-management-crm-best-practices-create-superior-results-69918

 

 

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How CRM training is helping sales team

The sales team must know how to use CRM as CRM application is a good tool to boost sales as per the belief of many organizations. But, they must know how to use CRM application. The sales team will not value unless they know how to use it. So, organizations must create a CRM training program that helps your sales force understand the value of the CRM system. Read more at: http://it.toolbox.com/blogs/insidecrm/creating-a-super-sales-force-through-crm-training-69896

 

 

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Advanced Features of CRM

Most CRM Softwares are of advanced level but, companies rarely try the advanced features of their business software. Few companies do more with their CRM system than use it as an advanced to-do list and calendar application. There are many benefits for companies if they take advantage of advanced features in their CRM systems. Here are a few features that most companies should consider implementing. They are: Integration with ERP; Integration with Customer Service; Integration with Websites; Consistent Mobile Use; and Predictive Analysis. Read more at: http://it.toolbox.com/blogs/insidecrm/taking-crm-to-the-next-level-a-quick-survey-of-advanced-features-69843

 

 

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How mobile CRM is changing wholesale distribution: A Study

Wholesale distribution salespeople are often outside the office. So, they need basic functions like recording contact events, storing e-mail communications, and creating activity reports in their laptop which in a nutshell is called CRM system. Nowadays, the mobile CRM app is making their work a little easier. David Gillman (analyst with Studio B) writes in his article how mobile CRM is changing wholesale distribution. They are: Instant access to customer history; Predictive analytics; Fast order processing; better sales management. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-mobile-crm-is-affecting-wholesale-distribution-68472

 

 

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