SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Optimization of Digital Marketing

The cost of acquiring customer base is very high in the first 12-24 months of business incorporation because we do not know the  characteristics of our target group .This is why Cost to Income Ratio (CIR) is high. To lower CIR we need to collect transactional data, website data and logistics data. Having the data for 8-12 months we can understand the characteristics of existing customers by building up a model and selecting significant variables having an impact. Running a classification algorithm would fine-tune our target group. Customer Lifetime Value (CLV) depicts the quality of customers. Customers with higher CLV would help business to grow.Read more at: http://analyticsindiamag.com/optimize-digital-marketing-spends-drives-traffic-ecommerce-site/

 

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Modern Marketing Strategies

The 4Ps of marketing by Neil H. Borden: Product, Price, Place, Promotion have been the cornerstone for decades. However, technology and innovation have led to just as powerful and as a game-changing new strategy- the new 4Ps of marketing.
Digital marketing has been failing as savvy customer now know how their private data is collected, used and benefits businesses in profiling customers. The new approach consists of the following 4Ps-
1. Permission: Consent for collecting data and being responsible for its usability for building trust.
2. Preferences: Let customer control their marketing channel.
3. Profile: Ask the customer about their preference rather than profiling them which actually hurts the customer.
4. Persona: Allow the customer to tell their own details and needs.
Read more at https://www.digitaldoughnut.com/articles/2017/may/the-new-4p-s-of-marketing

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Sigmaway SEO Workshop

Sigmaway SEO Workshop

“Stop waiting for things to happen, go out and make them happen" ~Unknown

Search engine optimization is the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo and Microsoft), by gaining high ranking on the SERP by incorporating search engine friendly elements on the website.

In this digital world, standing out of the crowd is a necessity for survival and growth and SEO is its key.

So, learn and implement search engine optimization to improve your outreach…Understand the tools, accelerate your learning, increase search traffic, improve your brand awareness and gain competitive advantage.

Content: Introduction to Digital Marketing, Search Engine Optimization concepts and tools, Webmaster. Gain hands on experience from the best in class.

Eligibility: No pre-requisites.

Certification: Training certificate provided on training completion.

Register at: trainings@gosigmaway.com or visit: http://www.gosigmaway.com/events/digital-marketing/search-engine-optimization/28-search-engine-optimization-workshop-delhi

Date: 17th & 18th December, 2016, DELHI, India

Address: Unit - 603, DDA Building, District Centre, Plot No. 4, Laxmi Nagar, New Delhi – 110092

 

Investment: Rs. 5,000 + 15% tax. Early bird discounts also available! And progressive Discounts for Groups (conditions apply)

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Techniques to grow your business

Advertisement program has been changed a lot from past years. Social media is the main advertisement platform. For social media, Salesforce is the foundation for managing customer relationships in the cloud, boasting a suite of solutions that helps users track customer journeys and deliver personalized, unique marketing experiences. Here are four ways to harness the power of Salesforce's CRM data to better personalize and customize customer experience: developing a journey map, build a beautifully-designed and user friendly website, use email to communicate with the customers, give product recommendations. Read more at: http://www.cmswire.com/customer-experience/4-ways-to-harness-salesforce-data-for-marketing-power/

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Tit bits of digital marketing

Tit bits of digital marketing

Digital marketing is the most essential parameters to grow your business. But the strategies have to be taken to optimize the revenue model by this marketing technique. Most customers used to buy products online and helps to grow the business. So your presence in social platform is highly important, but at the same time social campaigning is also playing a crucial role. To design a proper landing page, create it interesting by providing important data and specific search items. To maximize the brand reach to the customer keep up to date your website and make it more relevant on the timeline, start by searching related topics in your industry which you think people will find interesting. Use search tools like Google Trends and Google AutoComplete to make your job easier and in the final phase understand the progress of your marketing process.

To read, follow: http://www.huffingtonpost.com/entry/5-digital-marketing-tips-_b_10049392.html?section=india

 

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Analytics: Marketers' Magic Tool

Google’s procedure valued interconnectedness. If broadly speaking it says that more links you have on your page, the more relevance that page actually has in search results. Google treated these links as proxies to maintain legitimacy. It shows the consensus about best search results. But customers don’t concern for it, they care about pages which have their past search and the internet browsing histories, and which is addressing our actual concern. We can see that the substance and quality varies across the platform. Which results, Marketers face problems and not able to get relevant data about their customers. Here, analytics work well, analytics solutions act like search engine. It distinguishes Buzz and Noises out of datasheet which actually affects your business. Marketers need to pay attention on these methodologies. They need to think whether the loudest online voices are most important? 

Read more: http://www.cmswire.com/digital-marketing/searching-for-a-marketing-analytics-solution-check-your-google-history/

 

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Digital marketing comes up with cutting edge technology

Digital marketing needs continuous update. To sustain in this market, you need to channelize your business in complete digitalization. The main thing is to create an impression by launching an audio visual in the social networking site. Follow buzz marketing techniques to make it viral. Live streaming is the best way to gain market importance. With the rise of relationship marketing, there will be a rise in the cost of digital marketing. Marketing automation and virtual reality are the key process to enhance digital marketing. Moreover location search is gaining popularity than online presence.

To read, follow: http://www.entrepreneur.com/article/270259

 

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Six easy ways to master in Digital marketing

Digital marketing is becoming a popular trend nowadays. It not only provide us in depth knowledge of our customer needs, but also real time info graphics. So here are six easy way to understand how to capitalize digital marketing from blogger to marketers. 1. Identifying audience will allow you to target your marketing strategy directly to the people who are willing to commit to a purchase, sign up or contact you directly.

2. Understand the most important platform where can you find your customer in the social section. 

3. Convert a new customer to a loyal one by providing lots of offers and facilities for his/her first visit to your website

 4. Create a quality content and make it more relevant to your customer. It will eventually increase your SEO.

5. To facilitate a powerful presence in social sector or digital media you need a well-trained PR team 

6. The best thing about digital marketing is that you can take advantage of numerous online tools to get incredibly accurate data about the effects of your campaign. So always analyze.

To read, follow: https://tech.co/6-ways-improve-digital-marketing-strategy-2016-05

 

 

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Latest digital marketing trends to promote your business online

Everybody is familiar with digital marketing. But this field requires the updates with latest trends and technology to stay in the game. Here are some trends in Digital Marketing to help you out-

1.       Social Ads: Ads provided at social media platform

2.       Facebook Messenger for business: Facebook messenger can also work like email marketing campaigns and sometimes even more efficiently.

3.       Podcasts

4.       Native Advertising: this helps in getting rid of ad blocking technology

5.       Personalized PPC

6.       Search

7.       Mobile

8.       Apps

9.       Content

10.   Popups

 

Read the complete article here: http://it.toolbox.com/blogs/tech-advances-business/top-10-trends-in-digital-marketing-to-promote-your-business-online-73273

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Digital marketing: a new horizon on job market

Digital marketing is already skyrocketing worldwide. This up growing popularity in digital marketing is not only confided inside the business enterprise but also the job oriented learning process is also at a higher demand. Online certification training company Simplilearn has seen 7,000 people take its digital marketing course that was launched in 2014. Of that, 2,500 have come in just the past six months. Not only the online certification platforms but few business management courses including this digital marketing as one of their special papers. A Report says there will be 1.5 lakhs jobs opening between 2015 and 2016 and of this 55% of the demand comes just from the IT sector, while e-commerce and internet companies account for 10%. The ironical part is Indian market is only visualized a growth of 10%. Even large FMCG brands have joined e-commerce players in investing about 15-20% of their market budget towards the digital medium. Not only that these certification based learning process provides new entrepreneurs in this section and the figure is not very low, it’s around 25% of the total certified students on digital marketing.  

 

To read, follow: http://timesofindia.indiatimes.com/tech/tech-news/Digital-marketing-certifications-go-hot/articleshow/52069003.cms

 

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Agile Marketing Vs. Waterfall Marketing

Agile and Waterfall, both are digital marketing processes. Agile marketing is more flexible, requires close interaction between teams (use open-ended approach) and encourages creativity. Its methods rely on real-time data in order to respond quickly. Digital marketing under it requires an updated on-line platform and also works on SCRUMS (short-term update meetings). In contrast, waterfall marketing is less flexible, favors sequential and clear work division. It requires huge data gathering. Unlike agile, waterfall works on long term approach in marketing. Waterfall logistics are slow but are very effective and finished with in stipulated time frame mainly because work is always in planned and organized way. To read more, click here:  

 

http://www.rokkmedia.co.uk/blog/whats-the-difference-between-agile-and-waterfall-marketing

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Agile marketing Approach: More Efficient Way

Today marketers prefer one-to-one market with customers. This requires full agility and efficiency. The Agile marketing is more interactive, efficient and effective than waterfall approach (old sequential marketing). Big marketing campaigns are cumbersome and time consuming and there are always possibilities that campaigns may fail with high cost. Companies can reduce the stagnation in few steps:

 1. Increase the productivity by providing training to employees for multiple tasks.

2. Hire talent for both data science & analytic and creativity.

3. Use CRM (Customer Relation Marketing) and data driven marketing solutions.

4. Take expert help or consultancy services.

5. Outsource services if possible to decease the work.

To know more click on the Link: http://www.cmswire.com/digital-marketing/why-your-business-should-embrace-agile-marketing/

 

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Instagram: a new term of digital marketing.

Instagram: a new term of digital marketing.

Instagram is a social platform that offers a great opportunity for content marketers to increase their impact. Instagram has an engagement ratio that is eight times the average of the other four social platforms. Instagram continues to expand its ad platform. Recently, it was found that the growth in the number of brands posting video content on Instagram has outpaced growth in the number of brands posting photos (139% versus 91%). The average number of Instagram pictures posted per brand increased by 11%, while the average number of Instagram videos posted per brand grew 29%.

To read more, follow: http://www.business2community.com/instagram/4-instagram-tips-conquer-recent-shifts-digital-marketing-01459035#MFZ8abxaaPP5AZlf.97

 

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Digital marketing checklists

Digital marketing checklists

In today's world, digital marketing is important for any business. But there are some measure that can be taken to maximize your business. Some precautionary measures that can be taken are as follows. Identify target audience and segment your marketing techniques accordingly.

1.       Digital marketing relies on “tactics” and “techniques” rather than on strategies and goals.

2.       Mobile search optimization and web app development is the most important parameter.

3.       SEO is the key method of success but not everything

4.       Figure out what your audience wants, identify where they are, and adopt a strategy to reach them.

5.       Use all available social media platform to reach your customer.

6.       Keep a close look on your followers and pay attention to their demands and satisfaction.

7.       Content marketing should form the core of any digital marketing strategy and link building.

8.       Manage a proper funding for digital marketing and should evaluate the real time results.

To know more, read: http://www.forbes.com/sites/neilpatel/2016/03/10/12-things-not-to-do-when-using-digital-marketing-in-2016/#68f176633ac2

Cover image courtesy: www.brickwin.com

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Mobile marketing: some key points

Mobile marketing: some key points

Digital marketing needs continuous update. To sustain in this market, you need to channelize your business in complete digitalization. The main thing is to create an impression by launching an audio visual in the social networking site. Follow buzz marketing techniques to make it viral. Live streaming is the best way to gain market importance. With the rise of relationship marketing, there will be a rise in the cost of digital marketing. Marketing automation and virtual reality are the key process to enhance digital marketing. Moreover location search is gaining popularity than online presence.

To read, follow: http://www.forbes.com/sites/miketempleman/2016/03/08/your-guide-to-mobile-digital-marketing/#1de28212523c

 

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Statistics says it all: Booming Digital Era

Statistics says it all: Booming Digital Era

Statistics is everything now days. We believe in numbers not in assumption. How digital marketing is so relevant these days and why can be answered by all these seven key statistical figures.

1. According to “Brandlive”, 44% out of 200 executives use live video streaming activities to generate leads. 25% of them has evidenced a progress.

2. The social network said 3 million businesses have now advertised on its platform, up from 2.5 million just six months ago. A year ago, Facebook had 2 million advertisers.

3. Internet connectivity in the smart phone section has increased by 200% in one year

4. BuzzFeed chief Jonah Peretti said the viral site now has 6 billion monthly content views, up from 100 million in 2012.

5. E reader market is streamline with fast pace of growth and apple finally joined the social media arena to increase brand salience

6. Lead generation techniques via digital media increased by 61%.

 

This all figures shows we are venturing into digital era.

To read, follow: To read, follow: http://www.adweek.com/news/technology/9-interesting-digital-marketing-stats-past-week-169993

 

 

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Using new technologies to improve business

Staying up to date with technology is essential. It can determine the success and failure of the business. Technology plays an important role in following ways –

·         Online Presence: Starting or running a business is simply not possible today without an online presence. An effective digital marketing strategy can help immensely in increasing brand awareness.

·         Marketing Strategies: To land more people on your website, you will need content marketing techniques and email outreach campaigns. Moreover a good PPC campaign can help in targeting the right customers without spending too much on marketing.

·         Stay up to date with available technology: Always be equipped with the latest hardware and software in the market to increase your speed and productivity.

·         Stay up to date with software solutions: Solution like cloud computing will save your data online which can be accessed from anywhere at any time.

 

Read the complete article here: : http://it.toolbox.com/blogs/marketing-strategies/improve-your-business-by-adapting-to-modern-technologies-71423

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Data Driven Marketing with Machine Learning.

Ever wondered if machine learning can be used for Data Driven Marketing. The Intelligent Agent (IA) developed on the concept of machine learning takes a big leap in data driven marketing.  IA technology can learn about the user behavior and suggest most suitable actions. It can identify the most relevant data from the whole lot and can even find out the reasons for the importance or relevance of that data. Artificial Intelligence is revolutionalising the field of marketing. Intelligent Agent would reduce the manual processing and will produce better results. Read more about it in the article written by John Bates(Senior Product Manager for Data Science & Predictive Marketing Solutions) at: http://blogs.adobe.com/digitalmarketing/analytics/data-driven-marketing-ready-for-machine-learning/

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Digital Marketing Truth of 2015

This New Year, let's look back at the marketing experiences throughout 2015. We have learned that the fundamental concept of digital marketing is unaltered, no matter which industry we target. But, it teaches us to adapt to changing habits and practices of customers. Here are 3 digital marketing truths you should keep in mind - 1) to grow our presence across different channels, mobile is the only channel that has grown so rapidly. 2) Removing barriers across different channels so that your customer is able to communicate better. According to customers different preferences it's necessary to use data management platforms for organizing information. 3) Use of automation to use right content at the right time. Read more at: http://www.business2community.com/digital-marketing/top-3-digital-marketing-truths-take-away-2015-01413555#Cll3tXd2oAKuqhgF.97

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How to use social media for content promoting

Nowadays, many businesses have discarded content marketing because it has many things to create and promote that it has become time consuming. But, today's consumer need more information about brand relationship and trust. Social media is becoming an important source of information through various channels. Organizations should drive people to that blog or to other pages on the website where they can get things of value and it should be done very effectively. Nicole Boyer (a valued contributor to Business 2 Community), writes in her article about some ways to make your social media promotion the best it can be. They are -  1) Use related visual which engages more consumer to like and share information 2) Headlines does count, so it as to be catchy and appealing. 3) Choose the right platform for posting content according to the target audience. 4) Multiple posting is also becoming trendy to gain attention by changing names or headlines. But you should know the perfect time for re-sharing. 5) Try to keep the conversation rolling by adding comments and feedbacks from readers. Lastly, get everyone to share your post. Read more at: http://www.business2community.com/social-media/get-social-9-ways-promote-content-brand-social-media-01411863#pBWAtI7cbRYeEqG8.97

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