An earlier group of advertisers targeted Newspapers and TV, but now they have moved into social media. So, money is flowing to social. Spending on LinkedIn, Twitter and Facebook marketing continue to accelerate as mobile adoption and time spent on internet increases. In this manner, in the coming years Internet ad will surpass television. The shift to mobile and increased time spent with digital is having a major impact on social platforms. More people are engaging with brands on social. SEO (Search Engine Optimization) is social now. Even the news is on social now. You can read fastest news on Twitter than on any other websites. Researches show that the consumers who include social media as part of their shopping process are four times more likely to spend more money on purchases. Most of the audience is on social. So, many marketers who've been using social for at least two years say it helped them improve sales. Read more at: http://www.business2community.com/social-media/smart-money-moving-social-01863316#LvrcWTpZ5JmxR8qb.97

The first major U.S. bank to offer card free ATM is Wells Fargo. In this the customers can simply use their mobile phones to access the bank's ATM's. The process is very simple. They need to download the app, login to their accounts and request for a unique verification code which they must type in and thereafter they should put their PIN number. This is a very secure process as the PIN expires in 30 minutes. The customer also requires to login to their account either using a thumb scanner or online banking password. Read more at: http://www.dailyherald.com/article/20170402/business/170409979/

Companies are today becoming more digital. By digital some mean new technology, for some it is a new way of doing business. Business leaders must have a clear picture of what digital really means and what it means to their business. The term 'digital' should be less seen as a thing and more a way of doing things. There are three attributes to the definition of digital: Creating value at new frontiers: being digital requires being open to new ways of doing business, and understanding where the new value frontiers are. It also means staying closely connected to customer decisions and understanding their expectations in order to keep us with the trend.
Creating value in core businesses: the next element in being digital is to use new capabilities to improve how customers are served. An interconnected set of four core capabilities namely proactive decision making, contextual interaction, real time automation and journey focused innovation can help implement a cyclical dynamic where processes constantly evolved based on inputs from the consumer.
Building foundational capabilities: the final element is about the technology and organizational processes that help enterprises become agile and fast. The two core elements used for such process are mind sets and system data and architecture.
Digital is about unlocking the growth now and also a clear picture of what digital means helps the business to capture maximum value.
Read more at: http://www.mckinsey.com/insights/high_tech_telecoms_internet/what_digital_really_means