Building good relationship with customers satisfies them with their purchases and makes them recommend it to others. With increasing competition in the online market, personalizing customer experience is one good way to attract customers. Success rates are as high as 77%. The ways to personalize experience are: • People tend to search for goods online and purchase in store. Hence, by using geological tools, customers can be notified about nearest shops and the ongoing deals which provokes them to make an early purchase. • Saving information like card details, shipping information, preferences saves time and gives customers a good experience. • Studying the customer preference and making personalized recommendations attracts more customers. • Determining the geographical location of the customers and using their native language and quoting prices in their local currencies gives the customers a clearer overview and therefore convincing them to make the purchase. • Customers are more driven by personalized videos of the products as compared to written description as watching a video involves almost no effort. Read more at https://www.vocalcom.com/en/blog/customer-experience/5-innovative-ways-to-personalize-the-customer-experience/

WhatsApp messages and calls are end-to-end encrypted and cannot be  decoded by even the company itself. Though some claim that end-to-end encryption is not safe from the social point of view, violation of privacy of billions poses a counter logic. One can also opt out of advertisements by Facebook on the app by simply not sharing his/her phone number. So we can briefly conclude that our privacy is safely protected in WhatsApp.Read more at: http://www.pcadvisor.co.uk/feature/internet/how-secure-is-whatsapp-whatsapp-security-encryption-explained-3637780/

According to a comparative study, Facebook shows a lead of 110% over the last few months. Dominance of Facebook videos over social media continues to grow. 167000 profiles were examined by the social media analytics and it was found that 47% of those profiles used videos of some sort in their campaigns. The study also said that the 90% of them used Facebook’s native video tool, YouTube was preferred by 30% and 9% used other sources. Some videos on Facebook are shared 4.5 more times than YouTube. Read more at: http://economictimes.indiatimes.com/magazines/panache/facebook-videos-dominate-social-media/articleshow/57686077.cms?from=mdr

Facebook bots can offer your clients with personalised choices and also the same interactive communication of rebuke a customer service rep.

They will conjointly offer businesses with intrinsic message templates, which might be enforced with none programming data.

The last of the capabilities are the welcome screen and null state calls-to-action to help customize your bot.

They will also change the way customers search for information by sparing users the hunt for specific criteria for a product or service.

According to Tech Crunch, bots may render 1 -800 numbers obsolete by eliminating wait times and menu trees.

Chatbots are the newest release in its quest to revolutionize customer service through social media.

Interested in bringing your customer service to the next level? Chatbots may be able to grant that wish.Read more at: http://socialmediaexplorer.com/content-sections/tools-and-tips/facebook-chat-bots/

Fed up from the endless advertisers, publishers and contact posts on Facebook? Well Facebook is updating its feed algorithm which will more priority for the friends post over ads, etc. Seems like Facebook wants to stick to its main principle 'Connecting people, places. Starting with people one is friends with on Facebook'. Many updates have been done already in the past like to reduce the amount of posts about friends liking or commenting on some post. It is clear that Facebook doesn't want to get into the business of spreading news issues the world should read about. But rather show articles, which are informative and interesting. Read more at: http://www.forbes.com/sites/kathleenchaykowski/2016/06/29/facebook-tweaks-news-feed-algorithm-to-prioritize-posts-from-friends-you-care-about/#5b0bbedb2598

An image speaks a thousand words but a video speaks thousand sentences. May be this is the reason one should pounce on the opportunities like Periscope, Blab and Facebook Live Video that allows you to reach out to your customers using video livestreaming. You can use Facebook Livestreaming to Livestream either with the entire audience or just the selected followers. It also allows you to save the video for later use. Using the mobile app Periscope you can broadcast to your twitter account (it’s a must) followers. However, you need to ensure that you save the Periscope’s stream or the autosave broadcast setting is enabled. Whereas, Blab.im saves you from any such obligation to integrate with any social media sites. These apps can be used to launch a product, give live training, build customer support and to boost the live events in your business. Read more at: https://www.entrepreneur.com/article/279538

What is more welcoming than a holiday tour after months of work! And when it comes to travelling, being online is a must. According to a survey conducted, 9200 travelers across 31 countries loves to be on social media while on the go. We Indians, especially love Facebook while travelling because a tour is incomplete without some lovely memories posted online. Read more at: http://timesofindia.indiatimes.com/tech/social/Indians-love-to-use-Facebook-when-travelling-Survey/articleshow/53093894.cms

Now in order to split bills with your friends, you no longer need to carry cash. All that you need is a Facebook application on your smart phone. Facebook has made the transfer of cash an easy process for its users. Though cyber-crimes are growing nowadays, Facebook assures its customers of safe transfer of money through Messenger payments. These payments require customers to create a pin or use the fingerprints ID to authorize a transaction. Both paying to and receiving money from a fellow friend, just requires you to open your chat with that friend and select relevant option from 'more'. People are interested in such a concept, but the only thing they are afraid of, is a fraud. Hence, with most reliable security systems such a concept can always be welcomed. Read more at: http://www.telegraph.co.uk/money/consumer-affairs/facebook-the-latest-way-to-transfer-cash/

Users can now view and upload 360-degree pictures on Facebook and view 360 photos in the news feed from public figures, publishers, and other organizations, apart from those of friends and family. 360 pictures can be directly uploaded on Facebook and users will be able to identify them via the compass icon on the upper right hand corner of the image.Read more at: http://www.business-standard.com/article/news-ians/facebook-introduces-360-degree-photos-116061000291_1.html

Facebook is testing a new feature that will give users the option to publish a post only to the News Feed and not on their Timeline. This feature will let users post as much as they want on the News Feed without having it saved in its profile history. Currently, Facebook only allows users to hide posts in their Timelines manually after they have posted it on the social platform. Now, Facebook has confirmed that it is testing a feature that will let users pre-determine whether a particular post will go on the Timeline, or not. As mentioned by Facebook, the feature is only under testing, and hence may not be seen by all users on apps or the desktop site. Read more at: http://gadgets.ndtv.com/social-networking/news/facebook-is-testing-a-snapchat-like-feature-on-news-feed-846333

According to a recent study, it is being found that around 60% of employers now use social media sites, such as Facebook and Twitter to research potential job candidates.  The survey also showed that 21% of hiring managers admitted that they were looking for information that would lead them to not hire someone.

So here are some tips for you -:

1. Avoid using provocative or inappropriate photographs, information about drinking or using drugs, racial, religious or gender-based comments.

2. Before sending your resume out, take a good look at your online presence

To know more, please read the full article by Kate Hornsby ( writer at AJC.com) -: http://www.ajc.com/news/business/employment/why-employers-are-using-social-media-screen-job-ca/nrQND/

Middle East Asian countries are being stereotyped as conservative countries but with changing times and technologies evolving, such thoughts will soon be a myth. Iranian youngsters are helping their mother land for the tourist who visiting by showing warm, fun and defiant reality of everyday life in their country. They are using social media to connect with people. This is helping local vendors as well as art museums and exhibits to put attract visitors. You  can easily guess by this figure that Iran has close to 45,000 Facebook members and has branched out to Tumblr, Instagram and Telegram Messenger social media is becoming an integral part of Iranian culture.

To know more, please read the article by Gus Serendip ( Writer at The Guardian) -: http://www.theguardian.com/travel/2016/apr/19/exploring-iran-travels-facebook-instagram-couchsurfing

Facebook has launched a safety check that helps people to tell their friends and family that they are safe. This is really helpful in sharing safety information on natural disasters like tsunami, earthquake or any man-made disasters. To know more, please read the article by The Hindu: - http://www.thehindu.com/news/national/kerala/ec-to-keep-tabs-on-social-media/article8488260.ece

Facebook is a company which is not exactly providing an open source software but delivering all those services in open source platform. According to the company they are believer in knowledge sharing and once they open their processes it will be good to design better model and more efficient perspective. Talented engineers will provide more and more inputs and it will make their recruitment process easier. Although the company is still not sharing any sensitive data, analytics processes and algorithms not because it will violate data security norms but it may create an integration problem as Facebook has a huge database. 12 years back Facebook started with an idea to use open source software to develop their own product and services and later they will make it available for open source development following the Google’s methodology.  

To read, follow: http://www.forbes.com/sites/roberthof/2016/04/15/inside-facebooks-open-source-machine/#269823766e99

Microsoft and Facebook are teaming up to build the undersea cable “Marea” that will link Viriginia Beach to Bilbao, a stretch of 6600 km, with an estimated data capacity of 20TB/s. “Marea” will be cloud-driven to ensure reliable connections for Microsoft cloud services and high speed. Its completion is expected to be by October 2017. Read more at: http://www.extremetech.com/internet/229287-microsoft-facebook-team-up-to-construct-worlds-fastest-transatlantic-cable

19000 students across 340 countries around the world have chosen GOOGLE as their top choice when asked where they wanted to work according to a study. The other companies where they also liked to work in the ascending order were Amazon, Facebook, Microsoft and Apple. This particular study was conducted by Piazza, a discussion platform used by several students and teachers around the world. Pizza has been doing a great work in the market for recruiters and is an attractive tool. Piazza has also stated that women and men have different opinions in choosing their workplace. Hence, such a software helps the companies know how students see the world right now.

Read more at : http://techcrunch.com/2015/06/29/where-computer-science-engineering-and-math-majors-want-to-work/?ncid=rss&cps=gravity_1730_-7001745546600563025#.mzgrdo:U5OR

The scope of Facebook is much wider than that of WhatsApp and Instagram. So it would be hard for the outsiders to exist as they would lack audience. But capitalizing on the audience that already exist might be a solution to that. Thus the future of social media will be two-tired. Social leaders include Facebook and Twitter on one side, and the other side include challengers proposing concepts. Hence being the first to launch a new concept will no longer suffice in this competitive world if the concept isn't an innovative one. Now, check-ins need to be incorporated into this social network platform. Read more on this article by Marie Dolle (Head of Content) at: http://www.socialmediatoday.com/social-networks/mariedolle/2015-05-28/social-media-era-consolidation-infographic 

According to a recent study in 2014-15, it was found that today's high school students are heavy internet users using social media channels to stay well-informed with current affairs and to be connected with family and friends. 52% of them are part of at least one community on Facebook and 65% of them have Google+ accounts; 6 out of 10 use Whats App. According to the study, it was also found that 75% of these students spend an hour online every day. Two-third who survey, shop online. 63% use Wikipedia, 51% use PDF and 44% use videos as learning resources. Read more about this article at:  http://www.dqindia.com/over-75-of-indian-school-students-spend-an-average-of-1-hour-on-social-media-every-day-tcs-study/

Businesses cannot ignore the impact of daily mobile use and mobile purchasing, especially given the fact that 85% of Americans surveyed said that mobile devices are important in their everyday lives. Mobile app is the perfect platform for reaching to a larger audience. The mobile-oriented services like Whats App, We Chat and Facebook Messenger are now achieving the top social media ranking spots. To know more, please read this article by OREN LEVY (CEO of Zooz) at: http://www.entrepreneur.com/article/246430 

According to Lauren Jung (Co-Founder of Theshelf.com), customers believe influencers over Facebook, twitter post for getting information about new trends, innovations and advice for buying products. Influencers are individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. In consumer spending, members of a peer group or reference group act as influencers.

Here are some tips to make influencer marketing effective are:

•         For making influence marketing successful align with influencer who have the power to influence the buyer’s decision or inbound interest.
•         Tailor your strategy based on the influencer.
•         Try to maintain a relationship.
•         Encourage content creation from brand evangelists.

 Read more at: http://www.entrepreneur.com/article/245757