According to Lauren Jung (Co-Founder of Theshelf.com), customers believe influencers over Facebook, twitter post for getting information about new trends, innovations and advice for buying products. Influencers are individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. In consumer spending, members of a peer group or reference group act as influencers.

Here are some tips to make influencer marketing effective are:

•         For making influence marketing successful align with influencer who have the power to influence the buyer’s decision or inbound interest.
•         Tailor your strategy based on the influencer.
•         Try to maintain a relationship.
•         Encourage content creation from brand evangelists.

 Read more at: http://www.entrepreneur.com/article/245757