In a saturated market, even the powerful brands have a hard time achieving growth targets. Big companies can do so by entering into new categories, which would increase the brand strength across markets. An established brand name would endorse itself in the new market. A classic example is National Geographic Society's shift from magazines to television channels, expeditions, and retail stores that sells books, clothes, and travel gear. The first step to go about brand extension is to look out for the categories that can be entered into, the target markets. The next step is to define how well your brand would fit into those markets, which would require assessing a new market like a start-up would. The third step is to design a prototype and test it against failures. Finally, prepare your response to the competitor's reactions; make sure the organization in ready to go. Successful brand innovation would harness the potential of the brand, all the while serving consumers better and bigger. Read more at :http://www.mckinsey.com/insights/marketing_sales/incumbents_as_attackers_brand-driven_innovation

Every businessman wants to enter into new market for growth or better opportunities, but most of the time they won't able to succeed because of competition. An article by Samit Varma (CEO of Pizza Studio), discusses about three components which can help organization to enter into the new market:

·         Focus on consumer impact: Provide high quality, consistent product. People buy products based on their initial experience, so try to make a positive impression. Customer satisfaction is the only key for success.

·         Allow for customization: Today’s customers believe in customization, so to succeed in new market an entrepreneur need to provide customized product with quick delivery.

·         Streamline for predictability: Consistency in operations is very important for timely delivery of products. Implementing forecasting and planning can help entrepreneurs.

Read more at:   http://www.entrepreneur.com/article/245813

According to a survey, for hiring a customer service worker, an employer approximately spend $8800 on hiring and training and 70% of customer service worker leave a job within 1year. Some steps for employee retention are: • Provide training to workers and motivate them.
• Evaluate the performance of the employees and give feedback.
• Implement the customer service training software.
• Give employee work from home choice, this will reduce cost per employee up to $2000.
Read more at: http://www.entrepreneur.com/article/245524