Last year, i.e. in 2014, everyone saw developments in the world of retail and in-store technology - both online and offline and thus it leads to the launch of the omni - channel era of retail in which connectivity and mobile devices are transforming shopping experience. Retailers are now focusing on omni-channel as the norm when it comes to offering to customers. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-features/the-future-of-retail-is-omni-channel-what-to-expect-in-2015/1406