SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Important tips on how to improve local SEO for small businesses

Nowadays, even small businesses are going online and if you want your business to be at the fingertips of consumers in your local area, then you must improve your local SEO. It is the process of optimizing your website and marketing your business online, so that it ranks better on Google for your local audience. This article explores some simple tips for improving local SEO for your small business. Read more at :


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Importance of Local SEO

Local SEO is the extension of  organic SEO with a mixture of online strategies to make your business more visible to people searching locally for products and services. The local SEO strategies include: Localized content of website, Google My Business listing, Bing Places for Business, Citations in business directories and online reviews. Local SEO is critical for success for most small businesses as they offer their products and services to a specific geographic market. Incorporating local SEO strategies into your marketing activities can also complement your other online marketing. Nowadays, consumers use  the Internet more often to search  and evaluate local businesses and  since 46% of Google searches are for local information, Local SEO is becoming important. Read more at:


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