SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Artificial Intelligence-One Of The Fastest-Growing Technologies

According to authors, target  marketing  strategy  is the key to success ,which propels new technology into action to communicate effectively and quickly with the customers. Understanding the intricacies of both changing technology and Artificial Intelligence, is crucial for achieving success, as much of this is happening through machine learning and taking advantage of robots and AI. It’s the responsibility of the Chief Marketing Officer(CMO) to transform and spot out the same, thereby, changing the company’s identity. This requires skilled manpower, who can understand and effectively combine human interaction with machine learning. According to stats, the top revenue generator in the upcoming years will be marketing. Therefore leveraging AI is crucial to amplify the potential gains. Read more at https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/blakemorgan/2017/06/30/how-the-cmo-can-leverage-ai-internally-and-externally/&refURL=&referrer=#6974b0db367d

 

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Marketing to Millennials with AI Technology

Marketing to millennials is challenging for their changing consumption patterns in various platforms, devices or content formats. AI collects smart real-time data and use those which may be personal data, brand data, historic data, etc. A chatbot can go to messenger platforms to accelerate a personalized e-commerce without human interactions. Acceptance of AI is growing in millennials for interaction with brands, online and offline. Read more at: https://www.entrepreneur.com/article/295047

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Reasons Why Smart Money is Focusing on Social Media

An earlier group of advertisers targeted Newspapers and TV, but now they have moved into social media. So, money is flowing to social. Spending on LinkedIn, Twitter and Facebook marketing continue to accelerate as mobile adoption and time spent on internet increases. In this manner, in the coming years Internet ad will surpass television. The shift to mobile and increased time spent with digital is having a major impact on social platforms. More people are engaging with brands on social. SEO (Search Engine Optimization) is social now. Even the news is on social now. You can read fastest news on Twitter than on any other websites. Researches show that the consumers who include social media as part of their shopping process are four times more likely to spend more money on purchases. Most of the audience is on social. So, many marketers who've been using social for at least two years say it helped them improve sales. Read more at: http://www.business2community.com/social-media/smart-money-moving-social-01863316#LvrcWTpZ5JmxR8qb.97

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Efficient Marketing with Google Attribution 360

Google Attribution 360 is the updated version of Google Attribution, an extremely useful app for Marketers. It helps you understand whether your marketing is working, turn audience insights into action, and deliver more relevant customer experiences. Salient features: Fast setup, Flexible data, Measures TV, Easy to take action, works across channels and across devices. Attribution 360 is also designed to be highly customizable and can measure ads from DoubleClick Campaign Manager. Read more at https://analytics.googleblog.com/2017/05/solving-enterprise-attribution-challenge.html?m=1

 

 

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In the Need of Promotion of Healthcare Price Transparency Tools

Price Transparency Tools provides many options to select the required services. It helps customers to reduce medical costs. Statistics say that the proportion of moderate income community group is more likely to use this tool as compared to higher income community. Thus, the aggregate spending is still high. Consumers who are good with internet mostly use this tool. Thus, it should be marketed properly so that it reaches out to a larger number of people. Sending out reminders is a great option to start with the process. Read more at : http://www.healthcarefinancenews.com/news/healthcare-price-transparency-tools-seldom-used-study-finds-more-reminders-marketing-needed

 

 

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Establishing Personal Branding

Personal Branding refers to establishing a specific image of yourself in the mind of an ideal client, so they can get to know, like and trust before they buy from you. This is very important because of too much competition. So, you need to create confidence that you can deliver on your promises. It creates your brand personality and culture, guiding you to make the right decisions about marketing, promotions, partnerships, sponsorships and which channels to use. Consistency on your promises is the key to create your brand a memorable brand. If you truly want to be identified and get respected, your personal brand should be created before you begin any sort of media, marketing, PR, promotion, book writing, speaking of a program. Read more at: http://www.business2community.com/leadership/personal-branding-service-providers-01851797#Ksoh9ge8sO3Di4j6.97

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Cloud Integration

Marketing Cloud integration assimilates all aspects of marketing in support of a company's market goals.To begin with,security and privacy are the fundamental building blocks of trust between a company and its prospects, customers, partners, investors and employees.Next,finance and monetization are the next most important fundamental to the successful relationship between all stakeholders.Marketing collaboration and marketing analytics also are indespansable for the effeciency of the marketing cloud architecture.Web, Content Management Systems, CRM and eCommerce Platforms are core marketing platforms.Careful evaluation of current capabilities and a realistic assessment of available resources  helps in appropriate  selection of the systems needed to enhance and optimize each of these core platforms and marketing mix tools.In many cases,the task of assessing these capabilities is beyond the focus of many marketers and executives.IT management will be called upon in these instances to implement the integrations needed to optimize marketing cloud operations.Read more at : 

http://it.toolbox.com/blogs/integrate-my-jde/marketing-cloud-integration-76575

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Big Data Analytics: a boon for big advertisers

After being cautious of big data for several years, the marketing and advertising technology sector is adopting it cautiously nowadays. Big data analytics has emerged to be a handy tool for these sectors as it allows a more sophisticated analysis of things to get deeper insights into a consumer's behaviour pattern.  The data is gathered using consumer’s digital footprints like googling and facebook liking etc. Then, this information is used by companies to identify the behaviour of the existing online users to offer them the best targeted deals and services which are specially tailored for them. Therefore, this allows the marketing and advertising sector to create more focused, targeted and, effective campaigns by saving money, targeting the right consumers for the right products and increasing the rate of conversion of the deals offered. Read more at:https://www.entrepreneur.com/article/293678

 

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Sales and marketing: in relation to big data

Advanced data resources like big data analytics is required by every business. Major areas of sales and marketing getting help from big analytics are customer analytics, operational analytics, product innovation, etc. Relation between big data and mobility allows mutual growth. Mobile apps promotes growth of big data. Apps have all the materials to steer marketing initiatives. Reserve of mobile user data is used to optimize a variety of things. Data driven insights play a major role in mobile marketing. Specific user data along with location data allows more personalization in marketing. High volumes of data is giving more control to analytics and real-time analytics can provide more advantages. Most businesses use data driven marketing approach. Big data pushes the benefits of mobility with advanced approaches. Read more at: http://analyticsindiamag.com/mobile-apps-leverage-big-data-drive-sales-marketing/

 

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Tips To Attract Readers Through Simple Techniques

Making social media contents attractive is a not a difficult task. It just requires certain techniques. According to the author, the headline and the first ten words are important. Quirky verbs, uncanny twists and surprising examples can do the trick. Keeping readers engaged after attracting their attention requires simple stories describing certain events that transform the protagonists of the stories. Another important factor is an implicit story structure. Specific details should be used to deliver the message. Authenticity and stories reflecting the vision of the company are the key elements to draw and sustain customer attention. Read more at : https://www.entrepreneur.com/article/273733

 

 

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Is adding Analytics skills to Marketing: A Win or a Loss?

Many studies have concluded that analytic skills are beneficial for making business strategies. A sentiment analysis helps to highlight the role of marketing execution and performance to a company's success. A top vital component to accomplishing development relies upon how well marketing impacts client engagement and empowers the organization to tap new markets. Both of these require strong information and analytical skills to change the examination into business experience.  A study uncovered that high performing organization gives high priority to analytical skills and how they have helped them to analyze the market which made them win. To know more, please read the following article by Laura Patterson (marketing practitioner, consultant and dynamic speaker) at:

 http://www.business2community.com/marketing/make-sure-adding-analytics-skills-marketing-win-01763227#FcBIx0lUk9me8xeV.97

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Ways To Ensure Successful Marketing Campaign

Social media is inextricably related to almost every aspect of daily life. It has changed the  communicate mode, how we exchange information, and how we take decisions. Instead of looking up to television for news and entertainment, audiences now tend to look to Facebook and Twitter to learn about the world around them; in lieu of reading magazine articles about where to shop, eat, and vacation, consumers now seek out recommendations from YouTubers, Instagrammers, and Snapchat stars.

In response to these trends, influencer marketing has increasingly replaced traditional forms of advertising as one of the most effective ways to reach online audiences. Despite the growing popularity of this kind of marketing, however, many marketers are still unsure how to leverage the influence of social media stars to develop, launch, and measure effective influencer marketing campaigns. These days, launching first influencer marketing campaign can seem like an inhuman task, especially for marketers who have never worked with social media stars before. Hence, we will break the process into ten manageable steps to help companies navigate the complexities and avoid some of the common pitfalls associated with influencer marketing campaigns:


Read more at: 
http://www.business2community.com/marketing/10-steps-launching-influencer-marketing-campaign-01705413#ERQ6R9yjcB12qcro.99

 

 

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Increasing sales through content marketing

Content marketing when synced with CRM (customer relationship management) system increases profit throughout each phase of the sales cycle. There are 3 ways in which, uniting content marketing and CRM systems can generate higher sales.

1.       The case studies, applications and the customer testimonies provided by content marketing pieces bridges the gap between indecisions and confirmation of the customers.

2.       It is also important to keep updating the customers through recent customer successes, trade articles, new customer wins, product innovations, and the latest research. This results in portraying the company in front of the customer in a passive and informative way.

3.       The CRM systems should be used to let the sales department know when a new piece of content marketing is published. This closes down the gap between sales and marketing.

 

Thus content marketing plays a crucial role that helps to generate insight of a customer and ultimately creating a valuable partnership with the business. To read more follow:- http://it.toolbox.com/blogs/insidecrm/3-ways-crm-can-help-you-close-sales-with-content-marketing-74186

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How are CRM systems beneficial to start-ups?

Many a times start-ups fail due to internal communication problems or lack of knowledge on work processes. Here customer relationship management (CRM) systems have an important role to play to manage and promote early growth of the businesses. Here are a few advantages of a CRM system for a start-up business:-

1. Access to automation process by an integrated CRM system saves time and money.

2. CRM is a beneficial tool for marketing as it can handle email marketing communications, following up with sales leads and continuing to promote the messages of the business.

3. CRM enables to tailor the data and make meaningful analysis for the businesses.

4. CRM provides a personalised first-class customer experience that makes a start-up unique from others.

To continue the business in the long run it is very important to have a service system that provides automation process, stores customer information and improves marketing efforts.

To read more follow: - http://it.toolbox.com/blogs/insidecrm/4-reasons-crm-systems-work-for-startups-74141

 

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Give An Extra Edge To Marketing Using Buzz Analysis.

An extra push in today’s world is a must to withstand your product from the rest of the products available in the market. Marketing is the only sector in a firm that earn revenues for the firm, so any tricks that can provide that extra edge to your marketing is always an add on. Especially, today in a generation of social media, something as relevant as Buzz Analytics can be used to take your business to another level. Buzz Analytics make the use of free and abundant data available on websites to give you the positive or negative sentiments of customers which can always be incorporated while developing a product. Apart from this, Buzz Analytics helps you to keep a note of your competitor’s strength and weakness by analyzing your competitor’s offering. To know more, follow: http://www.mckinsey.com/business-functions/operations/our-insights/using-buzz-analytics-to-gain-a-product-and-marketing-edge

 

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Tending In The Online Way!

Tending In The Online Way!

The trend of advertising is changing at an alarming rate. The future of advertising will certainly move online and into the realm of the internet companies. Although content creators ruled and ruled over the marketing and advertising circles for years, the growth of new media platforms is shifting the power. The reason being some media companies is imposing a price increase in customers who are moving to internet media channels. Also, moving from ad spend from print to online channels has subsidized content costs and helped to monetize the content. Read more at: http://forbesindia.com/blog/business-strategy/all-hail-the-new-king-of-marketing/

 

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The Field of Marketing is Becoming a Life Size Molecular Reactor!

The Field of Marketing is Becoming a Life Size Molecular Reactor!

The field of marketing is always under change. One of the biggest examples is the launch and rising of social media over the years. While change is constant and cannot be constrained, marketers should keep in mind certain facts while dealing with change. They should remove the constraints that prevent them from altering their methods and processes. The marketers should focus on the big picture rather just on advertising and marketers who wants to have success dealing with change needs to be willing to devote time to monitoring the latest industry trends. Read more at: http://www.business2community.com/marketing/3-tips-successfully-implementing-change-marketing-01573120#kIyEgm26ljqt3lqD.97

 

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Using CRM to maximize local marketing

Customers are the key to any business success. The more customers you have, the more revenue you generate. But the customers don't come on their own. They get attracted by an advertisement. The company targets them with marketing strategies. All the local marketing techniques like flyers and direct mail are still used. But since marketing is an enormous activity and has funds associated with it, we must track and analyze to its optimum level. Hence CRM comes to the rescue. They are - Use CRM to bring Analytics to Paper Marketing; to Automate Communications and Improve Response Time; to bring Social to a Local Business; to motivate the sales team. Read the complete article here: http://it.toolbox.com/blogs/insidecrm/how-crm-software-can-maximize-your-local-marketing-73152

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Successful Business with Good Customer Experience

The most dynamic aspect in market is Customer. It is important for businesses to focus on customer experience. For this, not only offline experience works but digital experience is also equally important. To retain your customer and to build the brand, businesses need to think strategically:

 

  • ·         No need to worry about price, since 56% of customers pay more to get better customer services, and are willing to pay upto 30%.
  • ·          Make your website more informative and easy to access. Website is more a communication channel and not only a showroom.
  • ·         Social media is ruled by customers, not marketers. Marketers need to connect with customers through social media not only for promotion but to get feedback, to get back to them as earlier as possible.
  • ·         Personalization is everything. Give more personalized experience to your prospects and customers.

 

 We can say that marketer need to give a perfect mix, either it is offline or online experience for the customers. To know more go through the given link: http://www.cmswire.com/customer-experience/create-memorable-customer-experiences-with-these-strategies/

 

 

 

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Big data’s role in marketing

Marketing dances the fine line between pure numbers and human touch. No business of a subdivision of business can run without data. Similarly, marketing have been embracing big data to meet their needs as well. Now marketers can successfully judge who is a loyal customer and who is not. Using big data marketers has successfully identified potential customers, their demographics and ways to retain them. They can identify what the customers want and need which the competing company fails to deliver. Analysis of results has also become easier. Read the full article here: http://it.toolbox.com/blogs/hosting-facts/how-big-data-is-transforming-marketing-for-good-71635

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