Segmentation plays an important role in marketing campaigns. Companies should use personalization techniques to connect with their customers. People now use mobile devices and segmenting mobile campaigns are gaining importance nowadays. Companies should also segment based on those people who use the company’s app with those use the mobile version of their website. Nowadays, customers use mobile commerce to buy things on their phones, use social media to buy products and use click and collect services. So, businesses have to keep pace with these changes and make the most impact to reach out to their customers. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/why-segmentation-is-the-key-to-a-successful-modern-mobile-marketing-campaign/1638