Facebook is a global social platform which helps in building relationships and connections, and is extremely beneficial for the businesses looking for their promotion in order to achieve a substantial growth. The best way to reach out to maximum number of people in a short span of time is to get connected through facebook groups. Following are  the key strategies to a successful networking strategy that will drive more people to your page on facebook: 1) Sharing the main components of the article being published on your website about your company with the facebook group members. 2) Sharing the upcoming programs of your organisation with the facebook group members apart from publicizing on the facebook page. 3) With mutual conversations, trying to figure out what are the interests of the target market. 4) Through sharing informations, elevating the curiosity of the audience to know more about your business's page on facebook. Read more at https://www.entrepreneur.com/article/296435

Social media is sustaining its pathway to ever growing popularity and ultimate success. Social media success is not just because of the huge audience but for the several factors which keeps it going to the right way. The prime factor is to be social and communicate with the pool of audience. The entrepreneurs use social media to improve business but there is always a need of communicating with the whole lot of enthusiastic audience just to make them feel that everyone belong to the same social media community. The social media is a platform to promote yourself or your organization but in a different way. The posts get valued more if it is a value post than a post of yourself and your organization. So, there is a need to mix and match the posts. The content of the promotion should reach the audience through the quality social media tools. The social media is a place to get the long term benefits rather than getting a high time business for a short span of time. The focus should be on one at a time so that one can master one task at a time. The social media is a place to provide value with benefits rather than just thinking only from the financial perspective.

Read more at- http://www.business2community.com/social-media/5-forgotten-factors-social-media-success-01279423

News by Ben Sisario, staff reporter of The New York Times, talks about how Twitter’s data pile has immense value to the music industry. He also mentioned that a successful partnership can help in proving its value to musicians beyond its well-known uses for communication and self-promotion.

To know more visit http://mobile.nytimes.com/2014/02/03/business/media/twitter-and-300-team-up-to-find-musical-talent.html

A recent research by Fast Company revealed that 93% of marketers use social media to promote their business.  It is the number one daily activity among Americans. Social media sites, email providers and the Google are eating up the largest chunk of the time spent over the internet. Social media is reaching beyond our traditional perception; it’s getting bigger and bigger with time. From a marketer’s Point of view, if you are not marketing on it, you are likely missing a large chunk of your target consumers. As a product of the Mark Zuckerberg generation, it is easy to understand why people are so obsessed with social media. For marketers, the potential to grow their business via these networks is endless. The following base strategies will help you take control of your social channels and give them a much needed facelift.

·         Create a game plan & stick to it.

·         Treat each channel as an individual entity.

·         Go above & beyond in Customer Service.

·         Embrace any kind of mishaps.

·         Track & talk.

·         Stay active on Google+.

To read more, see Margot da Cunha’s blog by visiting the following link address:

http://www.wordstream.com/blog/ws/2014/01/09/social-media-marketing-strategies

By engaging more people in conversations/discussions related to company offerings via social media, organizations are creating brand awareness among mass. Today, creating hype for a soon to be launched product is easy & convenient with the help of social media, as it saves promotional cost as well as it helps in understanding consumer sentiment beforehand. By indulging in various social media conversations, people are actually acting like brand ambassadors & reviewers. Though chances of negative publicity cannot be ruled out entirely, still with a good structured online marketing strategy, immense benefits can be achieved. Few notable real time online advertising strategies deserve to be mentioned, such as following conversations and then joining them, saying no to discipline, getting legal permissions to use material, ensuring that the brand is never silent on social media, moving on when content gets stale, never ignoring negative feedback etc.

To read more, visit wall street journal article link given below:

http://online.wsj.com/news/articles/SB10001424052702303801304579407284034257414?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702303801304579407284034257414.html