According to Laura Cole (marketer and researcher based in the UK) content marketing has emerged as effective method for promoting products, sharing information and motivating brand recognition. It differentiates between Public Relation and social media. Social media offers an advantage in case of online brands as it is entirely free to access and enables you to share and promote your content easily. One can reach a larger audience through social media platform. It also allows messages to be tailored and therefore real-time interactions can be generated with customers. This is a huge boon for business owners, traders and entrepreneurs. Read more at: http://www.business2community.com/public-relations/social-media-marketing-represents-new-face-pr-01003698

The strength of social media is that it can answer questions you had not asked and perhaps had not even thought of. Its weakness is that it can't answer most of the questions that market researchers' clients ask. There have been some successes and a couple of examples are

• Assessing campaign or message breaks through.

• Identifying language, topics and ideas.

• Outside market research.

But the key problems are:

• Most people do not comment in social media, and most of the comments are not about clients’ brands and services.

• Social media deals with the world as it is, brands can’t use it to test ads, to test new products and services, or almost any future plan.

• The dynamic quality of social media means that it is very difficult to compare two activities. Thus the accuracy of social media measurements become limited.

• Good social media usage requires people, which tend to make it more expensive and slower.

• It is very difficult to attribute the comments to distinct groups.

Read more at: 

http://www.greenbookblog.org/2014/04/25/why-has-social-media-analytics-met-with-limited-success-in-market-research/</a

Inbound marketing is not effective unless one can recognise the target customers. With PR activities it becomes easier to understand the market and accordingly plan the marketing strategies. PR combined with inbound marketing not only saves cost but also makes campaign more meaningful. Content marketing along with PR helps to push products to the potential customers and also initiates other customers as well.

To know more kindly visit:-

http://socialmediatoday.com/valentine-smith/2434076/inbound-marketingnow-added-pr

As with any sustained marketing effort, it takes hard work, collaboration, and regular review to realize a successful PR campaign. The story to get success via Search Engine Optimization (SEO) has transformed with the wake of recent updates from Google. Although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the coming years. Google wants its algorithms to behave more like a human when displaying search results. Accordingly, the general consensus among the experts is that more weight is being placed on factors such as inbound links and Google +1s. The way that personalized results are being rolled out to more and more users are further proofs of that theory. Webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share. And that's exactly where PR excels. Once you have the technical elements down, the focus switches to consistently producing valuable, shareable content that appeals to your key audiences—a task that traditional PR agencies have reams of experience in.
To read more, visit Gerald Heneghan’s article by clicking on the following link:

http://www.marketingprofs.com/articles/2014/24859/why-the-future-of-digital-marketing-is-pure-pr