SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Why SEO and PPC are essential for marketing strategies

Nowadays, SEO and PPC are two essential marketing strategies. So, it is vital to first understand the difference between these two most popular approaches. SEO or search engine optimization is an organic or non-paid procedure of marketing that helps build site authority with some other benefits. PPC or pay per paid campaigns are more straightforward as a business running a PPC campaign pays for clicks, impressions or customer acquisitions. Read more at:


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Difference Between SEM and SEO

Search Engine Marketing (SEM) consists of different techniques to connect a search engine's technology. SEM include SEO and PPC (Pay-Per-Click) ads. SEO and SEM are often used interchangeably. But, SEO is a subset of SEM. The question here arises that what is the difference between SEO and SEM. SEO's aim is to provide organic search results for free while with SEM, search are not always be free as it uses paid ads for the certain keywords on search engine results page. Read more at:



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