SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Make a good social media strategy

It is important for SMEs and startup businesses, to build up social media marketing strategy in building a local network, growing brand awareness and developing an all-important engagement with potential customers. So, your first task, therefore, is to match your product to the different platforms available. You must remember that social media is about engaging, connecting and having fun rather than buying. So, make your goals realistic; consider making them around brand recognition, relationships with customers, and research on how to get your customers talking about the reasons they connect with your product. Read more at:


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How to Step up social media marketing strategy

Today social media marketing works in coupled with different business procedures. It is a powerful platform that can boost a business's bottom line. The author writes about some steps to create a social media marketing strategy that resonates with the target audience. They are: 1. Establish Goals, 2. Audit Existing Social Medial Connect                                                                                    3. Build Your Online Identity From Ground Up  , 4. Connect With Industry Experts And Influencers To Increase Followers, 5. Create an Engaging Editorial Calendar,                                                                          6. Trace The Reach Of Your Social Media Campaigns, and                                                         7. Build On Your Strengths For more read :

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Tips to grow business with limited budget

In this competitive world, advertising is very important for getting customer’s attention. But, a small industry has limited budget and they need to develop a successful marketing campaign, which creates revenue for them without expending too much. Here are some tips to grow business with limited budget:
• Make an interesting and short elevator pitch.
• Try to think locally because it can really pay off.
• Collaborate with local business.
• Networking is the best way to grow your business.
• Presenting speeches full of information about the product and benefits, in conference and events can be helpful.
• Try to build relationships with customers.
• Offer incentives and coupons to customers.
To know more tips and benefits of all these tips, please follow this link:

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Tips for making effective social media marketing strategy

Social media marketing is considered to be the best way to reach the prospective customers. But it could be a disaster also, if not done with proper planning and strategy. Jeff Foster (Co-founder and CEO of Tomoson) in his article “How to build a social media marketing strategy that works,” discussed about some tips for building a good social media marketing strategy. That are:
• Understand your goals
• Create measureable objectives
• Characterize your customers
• Look at the competition
• Develop your messages
• Choose a content plan
• Choose your channels

For building an effective social media marketing strategy an organization need to define their mission that could increase their sales, creating brand awareness, etc. One should choose one or two missions at a time to make marketing more effective. To know more about these tips and their benefits, read an article:

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