With every passing day, data and not instincts, are used for the expanding of business. Data is the new gold, as it helps in determining trend, offering better customer experience, responding better to market demands. However, given the data size is so big, Data Visualization is opted for, making the interpretations easier. The major reasons that data visualization is crucial are: • Data visualizations amplify a story with pictures and visuals. • Data visualizations makes difficult data comprehensible. • Data visualizations help in decision analysis. Read more at: https://www.experfy.com/blog/the-value-of-visual-data-in-decision-making

Slow innovation projects can be just as impact in the long-term. However, they are difficult for organizations to propose, prioritize, and fund. Their scope and pace often run counter to the rhythms of company goals. But there are tremendous benefits. If you’re patient and committed, slow-innovation projects could alert you to an idea, trend, or gap in the market that would have otherwise appeared to “happen overnight.” Some of the tips are:1) Claim your wins 2) Invest in relationship building internally 3) know that the best “slow innovation” work will happen outside your walls 4) Keep budgets lean 5) Don’t forget that seeing isn’t observing, and hearing isn’t listening 6) Be rigorous about fostering serendipity. Read more at: https://hbr.org/2017/06/the-benefits-of-taking-a-slower-approach-to-innovation

Real-time marketing (RTM) is the latest trend in the world of digital marketing. But, we need to know what is RTM. Real-time marketing (RTM) is the practice of brands and media companies jumping on social trends to join conversations with consumers. In RTM, brands join conversations to become part of the trend. Read more about RTM, follow: http://digitalmarketingmagazine.co.uk/social-media-marketing/trendology-the-data-behind-real-time-marketing/1147