Account Based Marketing or ABM offers teams a focused, structured way to develop personal relations with their curated lists of target accounts and is a proven way to efficiently drive revenue. ABM also offers TEAM framework i.e. Target. Engage. Activate. Measure to put ABM into action. Read more at: https://www.business2community.com/marketing/how-to-define-your-ideal-customer-profile-for-account-based-marketing-02162519
Cyber security exists although there remains some threat. So, organizations now adopt never trust, always verify approach to cybersecurity to help protect your data robustly. This approach offers substantial benefits to organizations and businesses. Nowadays, employees generate endless amount of data every day, safeguarding this level of security may sound like a challenge. This article explores how zero trust helps secure your data. Read more at:
Nowadays, edge computing power of cloud is changing how Internet of Things devices and applications work as systems. This article explores some ways edge computing will change cloud utilization. They are: Faster Decision Making, Network Load, Sharing Security and Disconnected Decision Making. Read more at:
https://it.toolbox.com/blogs/davidgillman/4-ways-edge-computing-changes-cloud-utilization-012219
The role of customer success manager’s role is a challenging one. They face both internal teams and external customers, trying to strike a happy balance between both while making the customer experience everything that it can be. This role requires someone to find big problems that customers are having, communicating with the marketing and product teams, and find solutions. Read more at:
Nowadays, organizations focus on creating the right content to appeal to B2B customers. We all know that content is the king, but we must know what to produce, and what to do with it, is what will keep it upon its throne. Read more at:
The vital concept of connectivity is moving beyond mere laptops, smartphones, and mobile devices as we observe its penetration into cities, homes, markets, farming, cars, wearables and more, connectivity is making each of them smarter by a great margin. This innovative advancement has come here to stay. Read how IoT is changing our lives at:
https://it.toolbox.com/blogs/ankitkumar/internet-of-things-the-bright-wave-of-the-future-121818
Employees are the most valuable asset in any organization and your most valuable employees are often the quickest people to leave. The author in this article explores how you can use artificial intelligence to create systems that help meet your employees’ intrinsic needs and build the supportive and challenging environments that employees crave for. Read more at:
https://it.toolbox.com/blogs/susanowens/5-ways-ai-technology-can-help-you-retain-employees-121818
Content is the king and businesses can and should leverage some form of content marketing if they recognize and respond to a few key digital marketing trends. It is important to have a clear profile of your ideal customer, also known as your buyer persona. The next thing that an organization should keep their content creative as well as unique and you must promote it well too. Read more at:
It is a fact that the Internet of Things produces a lot of data for companies. So, dealing with this massive amount of data is both a large task and a continuous process for organizations. But, now most companies have some idea about the potential value of IoT data for their operations and IoT data which keeps streaming in, artificial intelligence is a natural choice for analyzing and making sense of them. Read more at:
https://it.toolbox.com/blogs/davidgillman/stream-analytics-is-becoming-real-time-ai-121318
Data breaches nowadays are creating a lot of buzz. It is a fact that a new event happens every week, and even though organizations rightly fear an attack from an external source, internal threats also pose a hidden risk, accounting for a substantial number of data breaches. According to reports, it is found that 90% of organizations feel vulnerable to insider attacks. This article gives us some tips to develop an insider threat prevention strategy. Read more at:
Every business wants themselves to be noticed and it is found that the average click-through rate (CTR) of display ads is 0.05 percent. So, it is important to add video in your marketing content strategy as video is becoming an increasingly effective way to engage your followers and gain new subscribers and can also use video to provide your customers with valuable information. Read more at:
Social media is important for any business as reach is a measure to how many people your brand and content are getting in front of. It is said that reach is top-of-funnel metric, but still is a metric that every social media marketer should be closely monitoring and continuously working to improve and can track your reach in all your individual social media platforms by looking at your follower growth, individual post reach, overall campaign reach, and your audience growth rate in various social media platforms. Read more at: https://www.business2community.com/social-media/the-top-8-social-media-metrics-for-advertisers-02148290
In an era of social media marketing, event marketing, both online and offline, is becoming one of the most effective ways to combat weak messaging, missed opportunities, and dwindling interest as it can still be easy to lose sight of the personal connection that helps brands build loyalty with customers old and new. Besides, event marketing can create that connection while boosting awareness, adding value, and generating conversation. Read more at: https://www.business2community.com/brandviews/upwork/what-is-event-marketing-02150532
In the world of technologies, it is found that machine learning has by now begun to improve human decision-making, and the rising use of remote access technology will empower humans to influence faraway people and events by being present in multiple devices and locations. So, the increasing use of these technologies to analyze, identify and respond to changing trends in real-time and will make human workers digitally ever-present across departments, businesses, factories, and devices. Read more about how technology will revolutionize the future workplace at:
https://it.toolbox.com/articles/five-ways-technology-will-revolutionize-the-workplace-by-2030
It is important for SMEs and startup businesses, to build up social media marketing strategy in building a local network, growing brand awareness and developing an all-important engagement with potential customers. So, your first task, therefore, is to match your product to the different platforms available. You must remember that social media is about engaging, connecting and having fun rather than buying. So, make your goals realistic; consider making them around brand recognition, relationships with customers, and research on how to get your customers talking about the reasons they connect with your product. Read more at:
Earlier, branding identity was not an absolute necessary for SMEs, but now it is an absolute ‘must have’ for every business no matter the size. Now, brand identity is the essence of you that differentiates your offering. It is more than the company name and logo. It helps grow your business, is one that combines clarity around what your selling, and most importantly, the sales experience you offer your customers. Read more at: https://www.business2community.com/branding/how-to-create-a-brand-identity-02147543
Cyber security has become important for any organization and in 2019, it is expected that the cyber security industry will identify and employ new ways of using user behavior analytics to better address security threats, both internally and externally, through next-generation solutions and wider adoption. They are: mass adoption, use of machine learning and artificial intelligence etc. Read more at:
According to reports, YouTube has now become the second-largest search engine in the world. So, it is time for business houses to devote some time to your video strategy as the influence of video on sales is irrefutable. It is found that a positive experience with a video ad increases brand association by 139% and purchase intent by 97% and it is particularly important if your target demographic is 25-44 years old. Read more at:
Social networks are not just about you but connecting with your customers. It also it allows them to connect with you as it is a fact that by having a social site, you have fundamentally increased your channels to share and syndicate your content. According to reports, 73.4% of users will follow a brand because of their interest in the product or service and fits well with the attention span of today’s people and if you’re a marketer you probably realize you have just a few seconds to grab someone’s attention. Read more at:
From bots that use natural language to interface with your consumers to manufacturing systems that customize on the fly, and warehouse systems that can plan goods near based on predictions of future orders, there are key updates to ERP systems that can have a huge impact on a company’s success. Read more about the updates on ERP at:
https://www.business2community.com/business-innovation/how-ai-will-reshape-erp-in-2019-02140562
