Businesses having their analytics processes in place now resort to data monetization to reap benefits to the next level. Data monetization refers to deriving financial benefits from data sources. The largest tech companies nowadays are geared towards delivering the best user experience and collects proprietary data on which researchers perform analysis to derive insights and plan subsequent plan of action. Companies deploy block-chain ledgers to reduce processing loads and specialize in combination of big data and block-chain to bring increased profits. Even the smallest businesses benefit from e-mail monetization by leveraging data collected through the cheapest avenues possible. From managing a blog to small e-mail lists, linking helps in generating leads that turns data into money.

Read More at; https://www.smartdatacollective.com/how-data-monetization-can-add-value-analytics/

Built around 3250 years ago, the Tomb of pharaoh Ramesses II’s favourite wife, Queen Nefetari , is located in the valley of the Queens, near Luxor. The paintings of the tomb are so stunning that they have been compared to Italy’s Sistine Chapel. However in recent times the tomb is being opened to small group of visitors as the increase in humidity on entrance of the visitors, leads to increase in bacteria and fungi which are further damaging the beautiful paintings. = The virtual reality tour of Nefatari’s tomb is shown as it appears today although many have tried to recreate the site as it looked thousands of years ago. Improvement of holography technologies and virtual reality will surely fasten the process of making vivid virtual reality tours thus teleporting audiences across space and time.

Read more at: www.livescience.com/63010-ancient-egypt-sistine-chapel-virtual-reality.html

Almost 97% of the large companies leverage analytics and such data-driven businesses have emerged to be nearly 6% more profitable as indicated in a study by IDC. Location can be an address, a delivery route, a service boundary or a sales territory and along with disruptive technologies such as machine learning, artificial intelligence, location analytics helps in brisk innovation of the players in the financial realm. It’s required to move towards the analytical maturity curve implementing a 360 degree approach. With the help of location analytics, the real change can be observed between growth of new applications and innovations, taking the trend from static to dynamic content followed by connecting content. There are certain prominent cases where location analytics has helped in increasing profits that include Tamecco, the Tokyo-based company that focuses on customer satisfaction to achieve the moto that location-based analytics assists a lot. Among others are the Grey Jean Technologies and Teemo with the tagline of “Drive-to-Store” engaged in revolutionizing retail advertising. It is expected of industries to benefit from technologies like geospatial intelligence, forecasting and visual analytics.

Read More at: https://www.analyticsinsight.net/how-innovation-leads-to-location-analytics/

The major challenge facing any business organization is to use the massive amount of people data to nurture relevant insights on improving business performances. Analytical techniques varying from reposting to predictive analytics to experimental research help in directing company HRs. Following the comprehensive implementation of the cloud HR systems, companies are using data in all facets of workforce management and operational improvement, moving beyond employee engagement and retention. HR has been emerging as the “intelligent platform” with analytics becoming a critical part of the high-performance hiring in the talent acquisition trend. In order to reduce unconscious bias in hiring, businesses resort to the use of interview data and careful parsing of job posting language. With commensurate technological advancement, analytics will deliver personalized recommendations.

Read More at:  https://www.analyticsinsight.net/using-people-analytics-to-drive-business-performance/

The new, soft, folding “Pokemon” like robot called, "Rotary Actuated Dodecahedron" (RAD) is cutting across the obstacles faced by humans when they use hard tools underwater and hurt the soft and delicate ocean creatures for the purpose of studying them. From the result of the collaboration among marine biologists, engineers and designers, the soft, plastic and four fingered device is driven by a single motor which drives it to fold along all of its joints, forming a 12-sided hollow container around whatever it's trying to snatch. The device has been tested, first at Connecticut's Mystic Aquarium and then in the open ocean near Monterey, California. It successfully captured squid and jellyfish unharmed after being mounted to an unscrewed underwater vehicle and controlled remotely via joystick.

Read more at: https://www.livescience.com/63105-harvard-underwater-pokeball.html

Artificial Intelligence coupled with machine learning algorithms has taken the defenSe industry to great heights by bringing in this paradigm shift from descriptive to prescriptive analytics where soldiers have the knowledge of potential ceasefire beforehand. Data mining and machine learning algorithms help in analyzing unusual movements round the border thus making combat systems more effective at the decision juncture. The US Defense department has approximately spent US$1.6 billion in cyber defense. Although India is not far in the race, it is catching up for the time being. Many India based analytics firms are providing technologies to measure border infiltrations, detect smuggling and possible future agitations. However, India is progressing in the race of cognition of AI with machine learning to give a new shape to the country’s military services.

Read More at: https://www.analyticsinsight.net/data-and-guns-how-ai-is-changing-the-defense-sector/

Big data, AI and Machine Learning has given us an era where technology drives humanity but such digitization comes with certain cons as well. Handling a titanic amount of data seems to be harmless as long as businesses know how to use it and what purpose the data is serving. There should be a thin line between the actual required data and the data that has been irrelevantly collected. Big data has held us high but has failed to keep up with the privacy laws. Major data leaks and cybercrimes are the two prominent threats that growing technology has brought with it. Identity theft, classified as nuisance data breach by the index, has resulted in the loss of nearly 200 million records last year. Data manipulation and data integrity attacks are becoming popular as the world becomes more compact and technology dependent. To ace with this, the company must implement measures such as encryption, user access key etc. Fighting with the big data flood is not a company’s cup of tea as it involves various risks to triumph over. The big data storm must be dealt with carefully with proper planning and execution. 

Read More at: https://www.analyticsinsight.net/big-data-disruption-organizations-need-careful/

A very common misconception is too much of practice is going to result in a bad presentation. Enough practice helps us in knowing our lines better, giving us enough confidence so that we don’t have to struggle for the words. Also with the proper knowledge of the pitch we can have enough control and get back to the point that we want to make. The point is not to memorize the pitch word for word, which might work for some people, but the key point is to memorize the specific key lines and transition points. The first line, the first line of every slide or topic, the transition line, the last line of the presentation is of great importance in a presentation.

To know more visit at: https://www.business2community.com/communications/you-dont-have-to-memorize-your-entire-presentation-just-these-5-things-02082423

Authentic branding has become the new essence, which every organization is taking up to increase their demand in the market. Generic branding in today’s market can cause a dearth of reputation of the company. Hence, branding should be such which is an ensemble of business, culture and reputation. Branding should align with the career progression, professional development and personal development.

To know more visit at: https://www.business2community.com/branding/5-features-to-include-in-your-employer-brand-02072256

A Business owner wishes to know more about his/her customers, wants them to keep visiting the business more, and increase the purchases. To achieve such goals, loyalty programs are created. So basically marketing strategies involve in getting the customers and getting them to return. Loyalty programs are structured marketing strategies. It is designed to encourage customers to shop at or use the services of businesses again and again.

To know more visit at: https://www.business2community.com/loyalty-marketing/do-loyalty-programs-really-create-loyalty-02049183

The marketing mix model has four key elements- product, place, price and promotion, which constitutes the four Ps. The four Ps need to work together. The only way a marketing plan can succeed if the four Ps are aligned and are worked in unison. Their role is to implement the strategic direction the top management has chosen.  However if one of the four Ps is not in sync with the others, then the entire plan becomes compromised.  All four Ps must be integrated and directed in the same direction; otherwise a company’s competitive model wouldn’t succeed. The four Ps shouldn’t be applied in a static way either. There will be times when one changes. The four Ps can be readjusted and need to be readjusted when one of its Ps’ changes.

To know more visit at: https://www.mindtools.com/pages/article/newSTR_94.htm

Networking plays a vital role in any business owner’s marketing plan. Networking is the medium through which we come across people who help in expanding our brand or bring something to our business. But somehow networking seems to be a bad word, a word which is void of emotions. So even if networking seems to be a negative word, it is a very important part of business strategy. A good networker is the one, who asks questions, engages himself in the conversation, and listens sincerely to the other person.  Also attending large networking events is also the other best way of networking. Networking can turn out to be extremely fun and helpful for the business.

To know more visit at: https://www.business2community.com/communications/three-things-good-networkers-have-in-common-02075854

Words used should have the capacity to grab and keep the user’s attention. As they say, humans now have the attention span of a goldfish; some of the tips should be remembered before writing or publishing any content. Unnecessary uncommon words should not be used in any web content; it does not allow the audience to resonate, alienating them from the content. So instead of throwing bombastic words, stories should be told as to how to use the products and services and how it improves their life and work.  Writing in clear short sentences help give us the best chance to keep the attention of the readers intact.

To know more visit at: https://www.business2community.com/communications/6-writing-tricks-to-combat-short-attention-spans-02084934

If in any case, our corporate reputation has been broken, crushed or damaged, it needs rebuilding. The first and the foremost thing that needs to be done is to start somewhere. The long history of failures and scandals are the examples by looking at which we can learn what works and what doesn’t. There’s a lot that take in rebuilding a company’s reputation. We need to analyze the depth and extent of the damage done by the fallout. The second important step is to research on the customers’ comments. The customer base helps us sensing how many of them have left the brand. Reconnecting with the investors and stakeholders and resolving the issues is another important step for recovering from the damage done. Rebuilding a damaged company’s reputation is not an easy task, it might end up in taking a lot of time but with the right amount of efforts put, there’s a possibility.

To know more visit at: https://www.business2community.com/crisis-management/how-to-rebuild-a-damaged-corporate-reputation-02055252

B2B or the Business-to-business marketing involves the sale of one company’s products or services to another company. B2B marketing refers to the techniques and best practices used by the companies to sell their products and services to other businesses. Finding new and innovative ways to increase relationships through social media is currently a hot topic in the B2B marketing world. New buzz-words and acronyms are popping out each day, in such an evolving marketing landscape.  A B2B marketer should be accustomed with certain terms and definitions.

To know more visit at: https://www.business2community.com/b2b-marketing/the-b2b-marketers-dictionary-terms-and-definitions-you-need-to-know-02088378