CMS Wire
All the Content Management, Web Publishing and Enterprise 2.0 news you can handle. We think about content and dwell upon collaboration.
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Brands Are Winning Attention and Losing the Memory Game
Engagement is up. Brand recall is eroding. The two can coexist. Here's why the metrics dominating most marketing reviews are measuring the wrong thing.
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Which Email Marketing Trends Are Truly Worth It?
AI inbox summarizers, Apple's MPP and prefetching are quietly changing which email tactics still work. Here's what holds up and what doesn't.
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Google Adds AI Visibility Reports to Search Console
Site owners can now isolate impressions from AI Overviews, AI Mode and Discover, closing a key visibility gap as generative search reshapes traffic patterns.
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Sitecore Acquires Scrunch to Boost AI Search Visibility
The deal gives Sitecore customers tools to monitor and shape how their brands appear in AI-generated answers.
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Veracity Over Volume: Stay Standing During the Great Content Collapse
AI answer engines are cannibalizing click-through rates. But trustworthy marketing (not simply more content) is the answer.
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