CMS Wire
All the Content Management, Web Publishing and Enterprise 2.0 news you can handle. We think about content and dwell upon collaboration.
-
Discipline Over Disruption: The Secret Antidote to Marketing Waste
-
Big Apple and Big AI: Marketing Takeaways From Optimizely Opticon25
AI moved from hype to orchestration in New York, with Optimizely showing how agentic tools reshape personalization, search and the marketer experience.
Continue reading... -
Why B2B Tech Deals Really Stall — And What Marketers Can Do About It
The biggest competitor in B2B tech sales isn’t another vendor, it’s buyer confusion that stalls decisions and kills momentum.
Continue reading... -
How CDPs Bridge the Customer Data Gap CRM Can’t
Data silos block personalization. CDPs unify customer journeys for stronger ROI.
Continue reading... -
The Customer Retention Pipeline: How to Seal Leaks and Keep Loyalty Flowing
The flood of cheap growth is over. Retention is the reservoir that determines your survival.
Continue reading...
Sigma Connect
