Mack Collier

Making Social Media and Content Marketing Easier
  1. Coming off an atrocious 108-loss season, the Baltimore Orioles decided to double-down on thanking the season ticket holders that stood by the team. The players recently wrote handwritten thank you letters to season ticket holders. Orioles Director of PR Kirsten Hudak talks about pitching the idea to the players: “I wasn’t sure what the reaction […]
  2. Gene Autry was a rock star decades before there was such a term. From the 1930s to the 1950s, “The Singing Cowboy” was one of the nation’s brightest film, radio and television stars. He died in 1998 as one of the richest 400 Americans, and the only entertainer in that group. I was recently watching […]
  3. The vast majority of companies I work with are using social and digital media to build awareness for their brands. Typically, they contact me because their efforts aren’t getting the results they need. One of the first mistakes I often find is that these companies are selling before the buyer is ready to make a […]
  4. We all need a purpose in our lives and day to day activities. Sure, we get up, go to work, pay bills, and live life. But beyond that, we need to live a life of purpose. We need something to motivate and inspire us to get up in the morning. We need something to look […]
  5. Most companies have a customer engagement strategy, but that strategy views customers as one type and structures the strategy accordingly. Yet your customers are very different people, they might be a part of a larger group, but there are many smaller subsets of the larger group that your company should be aware of. Let’s review […]

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