Mack Collier

Making Social Media and Content Marketing Easier
  1. I wanted to talk about three distinct groups of friends I’ve followed over the last year or so. The first is a group of friends who are frequent business travelers, and we share stories and purchase suggestions in a group on Facebook.  The second is a group of friends who are fellow members of Adobe’s […]
  2. Connecting with brand advocates and fans is the 'hot' marketing tactic today, and for good reason. While customers as a whole don't trust brands, they do trust other customers.
  3. Social media sites like Pinterest and Instagram are embracing the idea of social commerce. Social commerce is about making it easier for users and accounts to sell products directly via their feeds and content. For instance, Instagram users that meet a certain follower threshold can link directly to products in their Stories. For marketers, the […]
  4. This year I made my third trip to Las Vegas for the Adobe Summit as part of the Adobe Insiders group. This is a group of influencers who serve as on site ‘correspondents’ for Adobe in helping to promote the event and share key insights. We also serve to advise Adobe on the focus, structure […]
  5. You’re grocery shopping, and it’s time to buy cereal for your kids. They like Apple Circles and Honey Nut Loopies equally, so you typically grab whichever one is on sale.  But not today. Because you just joined the ‘loyalty’ club for Apple Circles, and they sent you a $1.00 off coupon, so today is an […]

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