Mack Collier

Making Social Media and Content Marketing Easier
  1. Social media sites like Pinterest and Instagram are embracing the idea of social commerce. Social commerce is about making it easier for users and accounts to sell products directly via their feeds and content. For instance, Instagram users that meet a certain follower threshold can link directly to products in their Stories. For marketers, the […]
  2. This year I made my third trip to Las Vegas for the Adobe Summit as part of the Adobe Insiders group. This is a group of influencers who serve as on site ‘correspondents’ for Adobe in helping to promote the event and share key insights. We also serve to advise Adobe on the focus, structure […]
  3. You’re grocery shopping, and it’s time to buy cereal for your kids. They like Apple Circles and Honey Nut Loopies equally, so you typically grab whichever one is on sale.  But not today. Because you just joined the ‘loyalty’ club for Apple Circles, and they sent you a $1.00 off coupon, so today is an […]
  4. Wikibuy recently surveyed 5,000 people to learn what made them loyal to a particular brand. You can find the research here, but I wanted to go over some of the findings: Product Quality is the Top Driver of Brand Loyalty. 40% of respondents identified product quality as the attribute most likely to make them loyal […]
  5. Recently, the Alabama Mountain Lakes Tourist Association launched its first Brand Ambassador Program. You can learn more about the program here. I’m now advising AMLTA on this program, and they sent me the Welcome Pack they are sending their Brand Ambassadors as they enter the program. I wanted to share the contents with you here […]

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