Social Media Today

• Meta previews updates for its Edits app

  At a webinar to celebrate the video editing platform’s one-year anniversary, the company announced improved captions, as well as better effects customization and memory.

   

• Meta plans large-scale job cuts beginning in May, says Reuters

  

  The company is reportedly looking to reduce its global workforce by about 10%, or approximately 8,000 people, as it increases its reliance on artificial intelligence.

• YouTube adds enhanced parental controls, offers tips to families

  New features include time limits for Shorts and in-app account settings as the platform works to protect teens from overusing digital media.

• Pinterest CPG promotions outperform benchmark ROIs

  New research commissioned by the platform analyzed how Pin ads drove shopping activity across multiple regions and products.

• Meta tests new add-on package WhatsApp Plus subscription

  Additional features include premium stickers and ringtones, custom icons and new chat sorting options.