SigmaWay Blog
SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to
All About Account Based Marketing Strategies
Predictive modeling drives Account Based Marketing or ABM strategies by identifying the right audiences. With a good ABM strategy, you can personalize your website messaging to individuals once they land on your pages. Personalization software tracks visitor sources and actions. Then uses behavioral, demographic data to provide personalized experiences according to the visitor's characteristics. Technology won't do everything. Successful ABM strategies depend on proper integration between sales and marketing. For more read: http://customerthink.com/whats-missing-from-your-account-based-marketing-strategy/
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