SAP is undergoing a huge transformation, it is now focusing on empowering the customer by developing applications. SAP Labs India has developed a range of applications applicable to a variety of sectors so as to empower the cosumer;transforming from a core B2B approach to a B2B2C approach by understanding the needs of their customer's customers. The B2B2C process involves the principles of Design Thinking in conjunction with a Co-Innovation Partner to develop deep insight into the final consumer's mindset and market realities. Design Thinking is a mindset backed by a suite of tools that gives SAP Labs a powerful new way to solve problems and unlock potential. The SAP Co-Innovation Lab (COIL) Network facilitates project-based co-innovation with its members which enhances the capabilities of SAP's partner and customer ecosystem through an integrated network of world-wide expertise, and best-in-class technologies and platforms. The Business to Business to Consumer (B2B2C) strategy is a cultural, business and leadership imperative for SAP. With the growing importance of consumerization of technology, the focus is to understand the end-user of our systems and products where consumers ultimately determine the success of the organization. Read more at:

http://www.informationweek.in/informationweek/news-analysis/297364/sap-bets-consumerization-focuses-b2b2c-approach