Most of the organisations right now are collecting a lot of data every day and doing all sorts of manipulations with it. And now, since we have the right tools, it is easier for us to make better decisions and have more cost efficiency. But, the machine all on its own can never be of the best use for data management. A co-operation between humans and machines is becoming essential at all levels. Read more at: 

https://www.computer.org/web/computingnow/insights/content?g=53319&type=article&urlTitle=5-reasons-the-future-of-big-data-requires-human-machine-cooperation