Customer service is the key element which decides the fate of a business. If the customers find the employees rude or they don't know what they are talking about the organisation will start losing customers. Irrespective of the business type, customers make phone calls and may want to know the hours of operation or they may have a query about a recent purchase. The customer service department should always follow up with customers in order to show that they care about their customers and they make sure that the product features matches the demand of the customer.Helping them to the car when they have an arm load of products is a good way to show them you care. Helping them decide on which products to purchase and helping them to understand which products will complement each other is another way. To know more go to:http://www.coursepark.com/blog/2012/07/4-reasons-why-customer-service-is-important-for-your-business/