SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

This section contains articles submitted by site users and articles imported from other sites on Marketing Intelligence

Benefits of identity resolution

In today’s business world, there are specific channels and tactics and they matter than the overall consumer experience. So, identity resolution has surfaced to create competitive advantage.  Identity resolution is the regulation of identifying individuals across channels and devices and associating them with information used for marketing and advertising. It is the foundation that fuels a people-based marketing and size strategy and by knowing who they are interacting with, marketers can tailor their activities in a way that drives both the behaviors and business outcomes they care about most. Read more about the benefits of identity management at:  

https://www.business2community.com/marketing/3-benefits-of-identity-resolution-for-brands-02135053

 

Rate this blog entry:
17 Hits
0 Comments

Benefits of animation videos

Nowadays, in the world of visualization, animated videos bring ideas to life in a simple yet effective way, allowing your business to tell a story that your customers will listen to as they are shared with more than ever across social media platforms. With animation being one of the effective ways of communication, you can increase conversion rate and search traffic, shape the image of your business. Read more at: 

https://www.business2community.com/video-marketing/5-ways-animation-can-enhance-your-brand-02132078

 

Rate this blog entry:
22 Hits
0 Comments

Automating repetitive work

Smart work is vital for any business as you and your employees can focus on more important tasks. Sometimes, new businesses struggle from lack of time and resources to grow their business proficiently. Automating tedious and repetitive tasks through software can save time and thus progressing overall productivity as automation means automating one or more work processes with the help of technology to reduce or eliminate human intervention. To know more about automation, read at: 

https://www.business2community.com/small-business/why-automate-your-business-02132048

 

Rate this blog entry:
26 Hits
0 Comments

Use of Predictive Analytics in Education Sector

The role of education as well as education institute has changed over the years and is becoming more daunting to achieve. Universities, nowadays, have a lot to do to equip their students for the jobs that are to come. Universities can improve the quality of education is one way to do is to use predictive analytics. This article explores how big data is influential in improving the quality of education by allowing educators to monitor progress, alter curriculum based on data and customize the learning experience. Read more at: https://it.toolbox.com/blogs/deepthiudyawar/predictive-analytics-in-improving-the-quality-of-education-101618

 

Rate this blog entry:
59 Hits
0 Comments

Implementation of AI and Digital Marketing

Digital marketing is going through tremendous change with artificial intelligence being adopted and marketers are adjusting themselves to a new digital environment and its practices. These trends are also changing the way businesses advertise their businesses and generate leads. Content Assistance, Enhanced Email Marketing, Machine Learning and Predictive Analysis, Voice Search, Implementation of Accelerated Mobile Pages will assist small business owners in comprehending and applying the improvements that AI brings to the world of digital marketing. Read more at: 

https://www.business2community.com/marketing/5-things-you-need-to-know-about-ai-and-digital-marketing-02133070

 

Rate this blog entry:
78 Hits
0 Comments

Know the types of customer segmentation that will help you in your business

In today’s business world, personalization is one of the most operational ways you can attract new customers and retain your present customers. It is found that 59% of consumers who have experienced it, say that personalization has a great impact on their purchase decisions. Besides, 88% of marketers have noticed vital improvements in their business with personalization and 53% of them have reported that they gained a lift of over 10%. So, customer segmentation is important. This article discusses four types of customer segmentation that can help you achieve your marketing goals. Read more about these four types of segmentation at: 

https://www.business2community.com/customer-experience/4-types-of-customer-segmentation-all-marketers-should-know-02120397

 

Rate this blog entry:
185 Hits
0 Comments

How social media marketing trends of 2018 are changing business strategy

Everyone knows the power of social media and the influence it has on business strategy. But, it is a fact that social media is constantly changing, and it is very hard to understand how social media is changing the game. This article explores how the social media marketing trends of 2018 are completely changing how we look at social media. They are: Augmented Reality, Focus on Generation Z, Messenger Apps and Chatbots, Live Streaming, Influencer Marketing and User-generated Content. Read more at: 

https://www.business2community.com/social-media/the-top-7-social-media-marketing-trends-going-into-2019-02119776

 

Rate this blog entry:
122 Hits
0 Comments

Important tips on how to improve local SEO for small businesses

Nowadays, even small businesses are going online and if you want your business to be at the fingertips of consumers in your local area, then you must improve your local SEO. It is the process of optimizing your website and marketing your business online, so that it ranks better on Google for your local audience. This article explores some simple tips for improving local SEO for your small business. Read more at : https://www.business2community.com/seo/5-simple-tips-to-improving-local-seo-for-your-small-business-02117368

 

Rate this blog entry:
58 Hits
0 Comments

Mega trends that will impact global consumerism

Nowadays, it is becoming easier to sell products online and more profitable for businesses large and small. This online market has just begun to flourish as large economic and technological forces are create a market of relatively wealthy consumers who are open to buying online and businesses are also fully prepared to sell their wares. This article discusses about the nine key mega trends that will impact the next decade of global consumerism. Read more at: 

https://www.business2community.com/ecommerce/9-ecommerce-mega-trends-changing-the-game-for-small-businesses-02117452

 

Rate this blog entry:
73 Hits
0 Comments

Best practices of email marketing

Nowadays, companies do not send mass emails to a huge list. Instead, the companies are now thinking about engaging email recipients with content they want and look forward to getting. This article explores the five best practices about email marketing. Read more at:  

https://www.business2community.com/email-marketing/5-indispensable-email-list-management-best-practices-02115412

 

Rate this blog entry:
60 Hits
0 Comments

The importance of storytelling in marketing

Advertising is changing as people now want to see the heart and soul of the businesses they interact with. Many organizations are investing in storytelling to raise awareness of their brand and develop trust. But, there are six ways to storytelling in the marketing world and which ones you will utilize depends on the nature of your business and the audience you wish to target. They are : Mini ads, Customer-Driven Storytelling, Philanthropy, Hidden Social Media Storytelling, Data-Based Storytelling and Impressive Storytelling. Read more at: 

https://it.toolbox.com/articles/six-storytelling-trends-that-mark-the-future-of-marketing

 

Rate this blog entry:
139 Hits
0 Comments

Importance of video marketing strategies

Over the last few years, video’s popularity has grown over the last few years that it is now a part of business marketing strategy in many organizations. Experts opine that you need creativity as well as a thorough plan, videos can help our brand hold the attention of an audience while giving you useful information. The author, Danielle Winski (customer service expert), in her article explores the importance of video marketing strategies. Read more about this at: 

https://www.business2community.com/marketing/why-you-need-to-include-video-in-your-marketing-strategy-02091283

 

 

Rate this blog entry:
153 Hits
0 Comments

All about automated email marketing drip campaign

Drip Campaign is a sequence of emails which are set up to achieve a goal. It is said that drip campaigns permit your email marketing efforts and get you wonderful results in terms of engagement and sales. These campaigns make email marketing and lead nurturing more effective.  The author, Jaime Nacach ( founder and marketing strategist of Bloominari) discusses in this article about some pointers on how you build your first automated email marketing drip campaign. To know more, read: 

https://www.business2community.com/email-marketing/10-steps-to-build-your-first-email-marketing-automation-drip-campaign-02105831

 

Rate this blog entry:
58 Hits
0 Comments

Importance of SEO

SEO or Search Engine Optimization, helps websites get to the top of search results in search engines. SEO is important because your business website can be at the top of the search results when someone searches for a specific topic. In this article, the author, Tom Casano, explores the vital reasons why you should give importance to SEO for your business this year. They are: get more traffic, getting high quality leads, get website visitors into your sales funnel, build brand awareness, acquire monthly recurring traffic etc. to know more, visit: 

https://www.business2community.com/seo/the-top-8-reasons-your-business-needs-seo-02108910

 

 

Rate this blog entry:
43 Hits
0 Comments

Building Brand Loyalty on Instagram

A smart business person knows how to use his/her’s Instagram profile to its full potential. Instagram provides a platform in building trust, also contributing to the long term loyalty of the brand. A strong customer relationship is extremely valued. Frequent interactions and word of mouth engine have proved themselves to be very important factors in strengthening the customer relationship over time. A few social media marketers pay a lot of importance on the follower counts and ratios. But on the other hand having a small number of followers who see the brand in a positive light is more valuable for the business.

To know more visit at: https://www.business2community.com/loyalty-marketing/how-to-build-brand-loyalty-on-instagram-02093963

 

Rate this blog entry:
77 Hits
0 Comments

Ways to Significantly Improve Communication Skills

Communication is one of the most important skills required in almost all fields, especially in the field of business. To be a successful communicator one needs to have ability to listen to the other party. A good communicator should always take the time to practice listening. Learning about the nonverbal communication also adds to the skills of an efficient communicator. As we all know that humans have an attention span of a goldfish, so keeping the audience involved is another skill a good communicator needs to have.

To know more visit at: https://www.business2community.com/communications/how-to-significantly-improve-your-communication-skills-02096026

 

Rate this blog entry:
90 Hits
0 Comments

The diverse impact of insolent emails

By rude mails, I don’t mean the blatantly rude mails, but those mails which keep annoying in one way or the other. The incivility in mails has created much wider problem than anticipated, which indeed have a ripple effect. Although mails are one of the most emerging work stressors, it is so ingrained in our work life that it would be impossible to totally get away with it. 

To know more visit at: https://www.business2community.com/communications/rude-emails-have-a-wide-impact-02094741

 

Rate this blog entry:
81 Hits
0 Comments

Reaping benefits from GST

It has been more than a year since the biggest and the most comprehensive indirect tax reform, Goods and Service Tax (GST) has come into effect in India from 1 July 2017. This phenomenal task of shifting to the new digital regime of taxation is aimed at streamlining and consolidating indirect taxes in order to unify the market. This transition accounts for changes in all areas of business, tax rates and tax payment schedule, logistics, delivery, marketing and sales and so on. In this context let’s look at the few ways by which organizations can make the best use of GST.

·         Understanding and assessing the impact of GST on each aspect of the business.

·         Taking advantage of the integrated and unified system of taxes to streamline operations and rationalize prices.

·         By taking advantage of the single registration and seamless tax-credit flow mechanism, businesses can expand to other states/parts of the country.

·         Reaping out the benefits from increased at par competitiveness under unified GST which has replaced multiple tax systems levied by different authorities.

·         Increasing profit margins and reducing operational costs by ensuring all expenses where ITC can be claimed.

       Read more at: https://www.entrepreneur.com/article/308667

 

 

Rate this blog entry:
101 Hits
0 Comments

Chatbots in Beauty Industry

Advanced technology has certainly come a long way in managing our lives and guiding our buying processes. When it comes to beauty industry, applications of artificial intelligence are giving brands the power to create an intelligent, sophisticated and authentic ‘robot’ which would enable the customers to find a product that not only feels good on their skin but also doesn’t cost them much. These chatbots will improve a particular company’s customer service and overall customer experience. They can be trained to answer specific questions and give the customers a personalized experience according to their skin type, needs and price range, and certainly reduce all the hurdles that customers have to face when trying to buy products online. Innovative beauty brands, with the help of augmented reality have shown their customers how easy it can be by asking the right questions, showing them the results and even incorporating suggestions into their bots. With the advancements cropping in more, chatbots will no longer be required to be trained by the employees and would become more intelligent from the information they will learn gradually.

Read more at: https://www.clickatell.com/articles/customer-relationship-management/chatbots-customer-experience-beauty/

 

Rate this blog entry:
96 Hits
0 Comments

Convenience in using Chatbots for Customer Service

The ultimate goal of any customer-facing department is to provide an advanced, instant and trouble free customer support. This real time customer support wasn’t as possible as it is today. With the advent of innovative chatbots, businesses can now offer their clienteles a convenient and self service solution. They have not only cut down on the long periods of time when customers had to wait both physically and virtually to have their queries addressed but also have cut down on the necessity of speaking with humans for the same. The question that arises in this context is that whether buyers are really comfortable in interacting with chatbots. Yes, it is true that many people found it pretty strange to speak to a bot initially, but as more people learned about the benefits of the artificial tools, the more convenient it appeared to them to communicate with chatbots. Chatbots can collect data based on recent interactions and respond to a message or a solution that directly suits the needs and preferences of the customers. The combination of humans and chatbots have always been successful in providing a results driven and around-the-clock hassle free service thus enabling them to increase productivity and customer satisfaction.

Read more at: https://www.clickatell.com/articles/customer-relationship-management/consumers-chatbots-customer-support/

 

Rate this blog entry:
187 Hits
0 Comments

Sigma Connect

sigmaway forums

Forum

Raise a question

Access Now

sigmaway blogs

Blogs

Blog on cutting edge topics

Read More

sigmaway events

Events

Hangout with us

Learn More

sigmaway newsletter

Newsletter

Start your subscription

Signup Now

Sign up for our newsletter

Follow us