SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

This section contains articles submitted by site users and articles imported from other sites on Marketing Intelligence

Ways to improve the networking skills!

Networking plays a vital role in any business owner’s marketing plan. Networking is the medium through which we come across people who help in expanding our brand or bring something to our business. But somehow networking seems to be a bad word, a word which is void of emotions. So even if networking seems to be a negative word, it is a very important part of business strategy. A good networker is the one, who asks questions, engages himself in the conversation, and listens sincerely to the other person.  Also going to large networking events is also the other best way of networking. Networking can turn out to be extremely fun and helpful for the business.

To know more visit at: https://www.business2community.com/communications/three-things-good-networkers-have-in-common-02075854

 

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Writing Tricks to Combat Short Attention Spans!

Words used should have the capacity to grab and keep the user’s attention. As they say, humans now have the attention span of a goldfish; some of the tips should be remembered before writing or publishing any content. Unnecessary uncommon words should not be used in any web content; it does not allow the audience to resonate, alienating them from the content. So instead of throwing bombastic words, stories should be told as to how to use the products and services and how it improves their life and work.  Writing in clear short sentences help give us the best chance to keep the attention of the readers intact.

To know more visit at: https://www.business2community.com/communications/6-writing-tricks-to-combat-short-attention-spans-02084934

 

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Ways to recover the reputation of a damaged company

If in any case, our corporate reputation has been broken, crushed or damaged, it needs rebuilding. The first and the foremost thing that needs to be done is to start somewhere. The long history of failures and scandals are the examples by looking at which we can learn what works and what doesn’t. There’s a lot that take in rebuilding a company’s reputation. We need to analyze the depth and extent of the damage done by the fallout. The second important step is to research on the customers’ comments. The customer base helps us sensing how many of them have left the brand. Reconnecting with the investors and stakeholders and resolving the issues is another important step for recovering from the damage done. Rebuilding a damaged company’s reputation is not an easy task, it might end up in taking a lot of time but with the right amount of efforts put, there’s a possibility.

To know more visit at: https://www.business2community.com/crisis-management/how-to-rebuild-a-damaged-corporate-reputation-02055252

 

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All you need to know about B2B

B2B or the Business-to-business marketing involves the sale of one company’s products or services to another company. B2B marketing refers to the techniques and best practices used by the companies to sell their products and services to other businesses. Finding new and innovative ways to increase relationships through social media is currently a hot topic in the B2B marketing world. New buzz-words and acronyms are popping out each day, in such an evolving marketing landscape.  A B2B marketer should be accustomed with certain terms and definitions.

To know more visit at: https://www.business2community.com/b2b-marketing/the-b2b-marketers-dictionary-terms-and-definitions-you-need-to-know-02088378

 

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The need of CRM in today’s Marketing World.

More customers mean higher profits but at the same time it gets difficult to keep contact with each one of them individually. On everyday basis, interactions take place between the sales manager a huge number of existing and potential clients. The information about them is stored in different files and it might get really confusing for them and lose a customer as a result.  The solution to this problem is the Customer Relation Management.  The CRM method is an automated method of sales management.  Human memory is not perfect, but with the CRM system any information will always be on hand. CRM allows to be always in touch with the customers, hence resulting in higher profits.

To know more visit at: https://www.business2community.com/b2b-marketing/4-reasons-why-crm-is-essential-for-sales-and-marketing-teams-02086135

 

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The importance of “WHY’” in public speaking

As many of us will agree that public speaking and presentation is not easy by any stretch of imagination. It requires a lot of practice and effort. It happens that only a very few people enjoy speaking in public or look forward to it. 73 percent of us consider it to be significant challenge, as suggested by the National Social Anxiety Centre. The most important question we need to ask ourselves before giving any presentation or during any public speaking is ‘Why’. Every presenter needs to have a clear idea why their presentation matters, how it will impact the audience. This reasoning of ‘Why’ is very important to instill confidence in the presenter.

To know more visit at: https://www.business2community.com/communications/the-most-important-word-in-public-speaking-and-presenting-is-w-why-02084805

 

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The reason why Emotional Agility is a necessity in workplace.

There is a certain level of expectation that our leaders should show some level of positivism, enthusiasm and confidence all the time. Also negative emotions are not very much appreciated in the workplace. So there is this tremendous pressure on the leaders as they have to maintain a positive attitude, even if at times it might not come to them naturally. Such kind of expectations that we keep from our leaders in harmful and impractical. Emotional agility is a term used to describe the inner experiences and emotions of people which can be responded productively with a clear head and open mind. Instead of confronting with their negative emotions, leaders generally suppress them or push them away, resulting them to make poor decisions. Emotional agility helps them to learn from their negative thoughts and emotions instead of being dominated by them. To know more visit at: https://www.business2community.com/communications/the-importance-of-emotional-agility-in-the-workplace-02076802

 

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Inward looking Employee Innovation

To keep track with the increased competition in today’s business environments, business leaders look outward to find potential innovation. Facing competition from start-ups, established businesses are inclined to pursue mergers and acquisitions. Such outward looking attitude might cause leaders to overlook ideas of innovation available internally. With the help of digital collaboration tools, allowing for staff participation in innovation encourages teamwork and camaraderie. Inward looking innovation involves the following few steps:

1) Formalizing the program: Setting up innovation programs on whims leads to major failures and hence, such programs should be formalized with guidelines. Larger companies set up their own incubation centres where their teams operate as start-ups whereas smaller companies enable teams to embark on pet projects.

2) Breaking down data silos: Data silos decelerate growth and innovation programs should break down such silos. Participants should be allowed to tap on a variety of skills and perspectives by using collaboration tools like Trello, Slack and Conceptboard.

3) Track Progress:  There should be a time element in the program lest projects won’t progress. Making events out of program milestones is a good way to inject excitement.

4) Provide executive support: Leadership plays a critical role in any innovation program with the duty of keeping their efforts aligned with the business goals. The momentum should not break down. Proper planning is indispensable for efficient time and workload management. 

Such efforts bring concepts closer to reality and not only seek to generate bright ideas. 

Read more at: https://www.smartdatacollective.com/ways-nurture-employee-innovation-from-within-organization/

 

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Economic productivity and effects of Artificial Intelligence

The economic productivity of the country should rise up if there are improvements in technology and artificial intelligence but this is not the case. When the industry employs AI then this lead to more leisure on people’s part and making them useless. According to a survey it has been found that there is a rise in inequality in wages and hence AI needs to be implemented. There should be greater productivity gains but it is dipping. The reason could be slow commercialization. Though it displaces labour but it creates jobs in other sectors. Automation does not replace jobs but it does a part of the jobs.

For more information visit:

https://analyticsindiamag.com/why-has-the-economic-productivity-not-picked-up-despite-the-advancements-in-ai/ 

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Loyal customers are the key to a successful business.

A Business owner wishes to know more about his/her customers, wants them to keep visiting the business more, and increases the purchases. To achieve such goals, loyalty programs are created. So basically marketing strategies involve in getting the customers and getting them to return. Loyalty programs are structured marketing strategies. It is designed to encourage customers to shop at or use the services of businesses again and again. To know more visit at: https://www.business2community.com/loyalty-marketing/do-loyalty-programs-really-create-loyalty-02049183

 

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Few CRM hacks every entrepreneur should be using

Budding businesses often uses personalization processes that relies on accumulating customer data from third-party sources but that era is coming to a close. CRM systems can be significant sources of vision that empowers and enable companies to see their data from all angles but at the same time can be difficult to use and maintain. Few tips to convert CRM systems from potentially confusing resource into a powerful weapon are as follows:-

·         Tell the software what to streamline-

CRM automation is better than the manual processes in the sense that it can remove the obstacles involving tedious and time consuming works, by importing data, making smarter schedules and compiling related data.

 

·         Learn to spot at-risk accounts-

CRM software is the ideal instrument to track customer engagement as it allows employees to help clients when things look bad. For an example, it can set up the flags for different triggers, such as repeat complaints. The software can alert sales representatives when customers set off one of the triggers.

·         Use Robots to make CRM adoption-

Virtual assistants such as chatbots, powered by artificial intelligence, can network with CRM systems to set appointments, add client information to files, and locate information without forcing users to sieve through data manually. 

 Utilized efficiently and correctly, a CRM system can transform from an equipped essential into a competitive advantage.

Read more at: https://www.entrepreneur.com/article/312994

 

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How the business giants are using robotics in supply chain?

How the Amazon is able to raise itself as one of the titanic disruptors in retail space? With its warehouses, full of robots is actually enhancing the speed and efficiency of logistics operations. FedEx is also tracing the footsteps of Amazon. The deployment of mobile robots inside FedEx is showing up how customer’s E-commerce habits are improving the retail and logistic sector. Commonly companies are making use of robots as store-service robots, inventory robots and delivery robots.

Robots are actually complimenting the human colleagues’. But the main objective of retail industry is to make profit margins and increase the productivity using robotic automation technology

For more information visit:

https://www.analyticsinsight.net/how-worlds-biggest-companies-use-robotics-in-supply-chain/

 

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Business Intelligence tools for small and big businesses

The implementation of Business Intelligence Tools have gained enormous importance, as there are terabytes of data incoming from many sources from all over the world. With such quantities of data at their disposal, these companies want to analyze and track sales dynamics, trends, and analyze the efficiency of their business decisions. It is vital to perform these operations in a timely manner, so that the analysts can work with these data. Big complex data can now be easily managed through the help of business intelligence tools by any small or big organizations. The collection of data are analyzed and are converted into simple reports, which helps the organization with valuable insights, which indeed helps them in earning necessary profits. To know more visit at:  https://financesonline.com/15-best-business-intelligence-tools-small-big-business/

 

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Know how smart the market is!

Market intelligence is the process of gathering data from the company’s external environment to stay ahead in the competition. Outcomes of market intelligence are market opportunity, market penetration strategy, and market development. Building a solid market intelligent system is vital to having the information necessary to compete and win in the business battle ground. Market intelligence deals with a lot of insights. The main sources of raw data collection for market intelligence are sales log, surveys and social media. To know more, visit:  http://www.dobney.com/market_intelligence.htm

 

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The Change in Data Management for AI

Nowadays, Artificial Intelligence is not new to this world. AI is used in almost every field, especially in the field of business. To make business related decisions, you need data. This data is analysed and then plans and actions are decided. From identifying the problem to discover actionable business insights, right analysis of data can transform business operations and take it to higher level. 

However, with the power of AI you can automate this task of data analysing, transforming raw data into actionable business intelligence. One thing for which Artificial intelligence is hungry for is data! The more data you feed it, the better results it gives to you. But with the vast amount of data that AI requires, it also follows the concept of “Garbage in, Garbage out.” Feeding the right thing to AI should be the up-most priority to get results. For this reason, many companies are making changes in their data management space.

Read more at : https://www.technotification.com/2018/05/ai-changing-enterprise-data.html

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How PR can help in lead generation

 

It is true that lead generation is the ultimate goal of every brand. Now, many companies operate under the misconception that public relation dept. only functions at the top of level of the organization. But, this is not true as this dept. has the authority to influence all aspects of the sales i.e. from the first stage of the buyer’s journey to its conclusion. The first thing to get a B2B lead, you should make your landing page very attractive to your audience so that they can engage with your content and company. This in turn will build your reputation and attract high quality leads, thereby help in building brand awareness and credibility. This article by author, Wendy Marx, takes us through some Incredible B2B lead generation best practices that can leverage public relations. Read more at: 

https://www.business2community.com/b2b-marketing/b2b-lead-generation-best-practices-6-pr-methods-you-need-to-know-02054685

 

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Cost effective ways to reassess your business

Every business sometimes need to reassess their marketing intelligence spends and look at the ways that can be cost effective. The motto of businesses should be to stand out of the crowd and generate more success stories. According to the author, Warren Knight, there are hundreds of cost effective ways you can market your business but shares the top seven. They are: Infographics, Active on Social Media, Influencer Marketing, updating the email database, Webinar, Video Marketing and Loyalty or referral program. Read more at: https://www.business2community.com/marketing/7-cost-effective-and-powerful-ways-to-market-your-business-02051313

 

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Make the most out of email marketing

Creating the right email for your subscribers is very important because subscribers expect to get something valuable in return from you. Besides, you need to have a solid strategy in place, for sending the emails as a part of your email marketing.  This article by Kevin George (Marketing Head at EmailMonks), takes us through the list of 6 questions which are backed by data and insights. These questions will help you create more effective and relevant emails and a better overall experience for the marketing intelligence. Read more at: 

https://www.business2community.com/email-marketing/how-to-make-your-emails-more-relevant-and-effective-02048412

 

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Featured

Know the Power of Advanced Excel

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The awesome power of Excel lies not only in its processing ability but also in its uniqueness. It is just like oil and water; our lives are governed by Excel from the beginning of office work. Most people will only cautiously sum up the odd columns, but there are many others who can really take advantage of complex calculations and analysis by using the advanced formulae and other analytical tools. So, take some time to play with the formulas and Excel will reward you big-heartedly with some great magic. It will immediately show you error when you use some wrong formulae e.g. it would hourglass for a while before finally concluding that there were not enough resources for that operation. 

Most importantly, did you ever harness the power of Advanced Excel i.e. macro, goal sheet analysis, what-if analysis, forecast sheets, data validation and pivot tables. These unique operations will not only help you to present data in a systematic, but will also help you in taking managerial decisions without wasting much time. Moreover, the knowledge of Advanced Excel will make you valuable in the eyes of your team members and boss. So, Excel is still indispensable in this age of big data.

If you still do not know Advanced Excel, it is better to up skill yourself rather than to do nothing.

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Why Video Marketing Strategy is Gaining Importance

Video marketing strategy is growing in a big way. According to a recent research, it was found that 75% of video viewers account that they will generally click through to a website after watching a high-quality video. So, video marketing is an effective tool for engaging with digital consumers, but the only thing you have to keep in mind is that you have do it in a right way. It is a fact that by producing high quality video content can generate customers for your business but that does not necessarily require a huge budget. You need to have a solid video marketing plan. Read more at: https://www.business2community.com/video-marketing/video-marketing-strategy-the-importance-of-effective-planning-before-execution-02047785

 

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