SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

This section contains articles submitted by site users and articles imported from other sites on Marketing Intelligence

Importance of video marketing

Nowadays, effective B2B video marketing content is helping firms to tell compelling stories, thus showcasing their expertise or company culture, and boost conversions. It is a fact that video already governs social media, and it is now becoming central to any marketing strategy. So, it is time to start to incorporate video content into your marketing strategy. This article explores seven ideas of how you can leverage video to create excitement, build relationships and engage with clients and employees. Read more at: 

https://www.business2community.com/b2b-marketing/7-ways-to-leverage-video-in-your-b2b-marketing-strategy-02178913

 

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Local Branding Strategy

To be successful in your new business idea, it is important to have a successful strategy to bring in local customers as local branding gives you chance to form a bond with a local audience and drive sales to new heights. This article by Rolando Herrera (VP of Marketing and Co-Owner of Insignia SEO an Austin SEO Company) explores some helpful strategies that help to boost your local branding with ease. Read more at:  

https://www.business2community.com/branding/4-rules-to-create-a-strong-local-branding-strategy-02176527

 

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Mobile applications and its importance in workplace

Nowadays, work environment needs flexible, effective, and dependable technology that allows employees to do their jobs, particularly in distribution and retail industries. But, with access to mobile apps that connect employees to a real-time look into inventory and orders, distributors and retailers are able to fulfill the need of every customer. Mobile apps can now connect employees to real-time business data, operations, and analytics and hence organizations can better forecast inventory need and deliver on increasing customer demand. Read more at: 

https://www.business2community.com/business-innovation/work-place-optimization-through-mobile-technology-02169425

 

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Importance of mouth marketing

Reports says that 50% of word of mouth recommendations are the leading factor behind a purchasing decision and 92% of consumers trust recommendations from the people they know. So, it is a fact that mouth marketing is effective. This article explains a few ideas to help you increase your word of mouth marketing to help grow your business like making yourself more interesting, sharing your experiences, share something that promotes high arousal and many such things. Read more at: 

https://www.business2community.com/marketing/how-to-increase-your-word-of-mouth-marketing-02167485

 

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Create quality content

Quality content is important for any organization, but what is quality content? Quality content is established by its success. However, quality content does not always rank. The article explains how to create quality content by creating relevant content and it is also important to know your target audience. Backlinking is another great way to ensure your content is relevant. Read more at: https://www.business2community.com/content-marketing/how-to-create-quality-content-that-ranks-02169502

 

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Why SEO and PPC are essential for marketing strategies

Nowadays, SEO and PPC are two essential marketing strategies. So, it is vital to first understand the difference between these two most popular approaches. SEO or search engine optimization is an organic or non-paid procedure of marketing that helps build site authority with some other benefits. PPC or pay per paid campaigns are more straightforward as a business running a PPC campaign pays for clicks, impressions or customer acquisitions. Read more at:  https://www.business2community.com/online-marketing/seo-vs-ppc-how-to-choose-whats-best-for-your-business-02162097

 

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Benefits of online store

It is the age of online. You can sell anything and everything online. So, if you give importance to efficiency, quality and consistency in your branding and marketing campaigns, setting up an online store might be the single solution that will solve multiple problems in your organization. Read more at: 

https://www.business2community.com/marketing/8-benefits-of-building-an-online-company-store-for-your-branded-merchandise-02162445

 

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Benefits of Account Based Marketing

Account Based Marketing or ABM offers teams a focused, structured way to develop personal relations with their curated lists of target accounts and is a proven way to efficiently drive revenue. ABM also offers TEAM framework i.e. Target. Engage. Activate. Measure to put ABM into action. Read more at: https://www.business2community.com/marketing/how-to-define-your-ideal-customer-profile-for-account-based-marketing-02162519

 

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Know all about customer success manager’s role

The role of customer success manager’s role is a challenging one. They face both internal teams and external customers, trying to strike a happy balance between both while making the customer experience everything that it can be. This role requires someone to find big problems that customers are having, communicating with the marketing and product teams, and find solutions. Read more at: 

https://www.business2community.com/customer-experience/top-5-qualities-of-a-great-customer-success-manager-02151069

 

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Future content trends

Nowadays, organizations focus on creating the right content to appeal to B2B customers. We all know that content is the king, but we must know what to produce, and what to do with it, is what will keep it upon its throne. Read more at: 

https://www.business2community.com/content-marketing/the-top-10-content-trends-marketers-in-it-services-need-to-know-02151358

 

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Why content is the king

Content is the king and businesses can and should leverage some form of content marketing if they recognize and respond to a few key digital marketing trends. It is important to have a clear profile of your ideal customer, also known as your buyer persona. The next thing that an organization should keep their content creative as well as unique and you must promote it well too. Read more at: 

https://www.business2community.com/content-marketing/3-trends-in-content-marketing-that-many-businesses-ignore-02151383

 

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Why video marketing content is important

Every business wants themselves to be noticed and it is found that the average click-through rate (CTR) of display ads is 0.05 percent. So, it is important to add video in your marketing content strategy as video is becoming an increasingly effective way to engage your followers and gain new subscribers and can also use video to provide your customers with valuable information. Read more at: 

https://www.business2community.com/content-marketing/why-you-should-add-video-to-your-content-strategy-02151148

 

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How to track social media reach

Social media is important for any business as reach is a measure to how many people your brand and content are getting in front of. It is said that reach is top-of-funnel metric, but still is a metric that every social media marketer should be closely monitoring and continuously working to improve and can track your reach in all your individual social media platforms by looking at your follower growth, individual post reach, overall campaign reach, and your audience growth rate in various social media platforms.  Read more at:  https://www.business2community.com/social-media/the-top-8-social-media-metrics-for-advertisers-02148290

 

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All about event marketing

In an era of social media marketing, event marketing, both online and offline, is becoming one of the most effective ways to combat weak messaging, missed opportunities, and dwindling interest as it can still be easy to lose sight of the personal connection that helps brands build loyalty with customers old and new. Besides, event marketing can create that connection while boosting awareness, adding value, and generating conversation. Read more at: https://www.business2community.com/brandviews/upwork/what-is-event-marketing-02150532

 

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How technology will revolutionize the future workplace

In the world of technologies, it is found that machine learning has by now begun to improve human decision-making, and the rising use of remote access technology will empower humans to influence faraway people and events by being present in multiple devices and locations. So, the increasing use of these technologies to analyze, identify and respond to changing trends in real-time and will make human workers digitally ever-present across departments, businesses, factories, and devices.  Read more about how technology will revolutionize the future workplace at: 

https://it.toolbox.com/articles/five-ways-technology-will-revolutionize-the-workplace-by-2030

 

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Make a good social media strategy

It is important for SMEs and startup businesses, to build up social media marketing strategy in building a local network, growing brand awareness and developing an all-important engagement with potential customers. So, your first task, therefore, is to match your product to the different platforms available. You must remember that social media is about engaging, connecting and having fun rather than buying. So, make your goals realistic; consider making them around brand recognition, relationships with customers, and research on how to get your customers talking about the reasons they connect with your product. Read more at: 

https://www.business2community.com/social-media/how-to-choose-the-right-social-media-platform-for-your-business-02149677

 

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What is brand identity

Earlier, branding identity was not an absolute necessary for SMEs, but now it is an absolute ‘must have’ for every business no matter the size. Now, brand identity is the essence of you that differentiates your offering. It is more than the company name and logo. It helps grow your business, is one that combines clarity around what your selling, and most importantly, the sales experience you offer your customers. Read more at:  https://www.business2community.com/branding/how-to-create-a-brand-identity-02147543

 

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All about YouTube marketing strategy

According to reports, YouTube has now become the second-largest search engine in the world. So, it is time for business houses to devote some time to your video strategy as the influence of video on sales is irrefutable. It is found that a positive experience with a video ad increases brand association by 139% and purchase intent by 97% and it is particularly important if your target demographic is 25-44 years old. Read more at: 

https://www.business2community.com/youtube/youtube-marketing-5-proven-strategies-to-generate-more-sales-for-your-e-commerce-business-02142289

 

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Importance of having social media accounts

Social networks are not just about you but connecting with your customers. It also it allows them to connect with you as it is a fact that by having a social site, you have fundamentally increased your channels to share and syndicate your content. According to reports, 73.4% of users will follow a brand because of their interest in the product or service and fits well with the attention span of today’s people and if you’re a marketer you probably realize you have just a few seconds to grab someone’s attention. Read more at: 

https://www.business2community.com/social-media/why-is-social-media-important-for-businesses-02142048

 

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Why Big Data is important

Nowadays, in business, people are using artificial intelligence and multimedia visual marketing, and these are also connected to the concept of Big Data as every action of internet users take generates a data trail, and the amount of machine-generated data is growing too. So, using data effectively can give businesses an edge in today’s competitive environment as analyzing Big Data helps them to achieve better results in many areas of business with minimum wasted effort and costs. Read more at: 

https://www.business2community.com/big-data/big-data-is-a-powerful-asset-for-business-success-02140458

 

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