SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

This section contains articles submitted by site users and articles imported from other sites on Marketing Intelligence

Chatbot Effectiveness and Efficiency

Chatbots are proving to be far more effective than people had thought of. They are acting as a personal assistant without any additional needs. They are completely virtual so they don’t need any physical space. They are great tool for gathering and processing feedback from customers and other parties involved. They even provide latest news, and reminders set by the user. They are very user friendly. In process automation, chatbots play a big role. Along with a feedback system, they even act as a research system, providing data on what customers require. Chatbots are easy to create and establish. Read more at: https://www.entrepreneur.com/article/303554

 

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New Digital Marketing Trends

Digital marketing has become a possibility and now they are being measured in terms of magnitude. There is a constant change in the digital marketing trends. Mobile phones have become a key part of our daily lives, so businesses have to take care of the mobile element of their business. Chatbots are also taking place in the world of technology. A new emerging trend is of Everything Videos. These are videos which contain description of everything that the customer would want to know. Companies take to social media platforms to engage in one to one chat with customers. Marketing is also done via influencers who have considerable level of influence over people. Read more at: https://www.entrepreneur.com/article/305549

 

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Email Marketing myths

Email marketing has been on the rise lately. There are few email marketing myths that are absolutely untrue. There is no single good day to send marketing emails. Unsubscribers are not a bad news. It gives a chance to the company to further tailor the message as per the target market. Email marketing does not take much time and is not an expensive proposition. The biggest myth that no one actually reads the mails is simply a incorrect. Research has shown that a majority of people do read the emails.  Read more at: https://www.entrepreneur.com/article/305948

 

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Marketing Automation and CRM

These days marketing automation goals are to shift as much of the routine work from sales or marketing to the CRM system. This is an area where CRM systems are improving at a fast pace and it can save your effort and hassle since marketing automation aims at resolving one of the major pain points that slows down CRM. Read more at: http://it.toolbox.com/blogs/insidecrm/easing-the-pain-of-crm-with-marketing-automation-79032

 

 

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How to manage online reputation

These days, business houses implement reputation management. An organization needs an authentic and projecting digital presence to protect against unforeseen circumstances that require Online Reputation Management (ORM) repair. A positive reputation management is important to communicate effectively. Hence, updates, promotional advertising, and digital assets that are found on search engine results naturally and require a conscious investment time and resources as your online reputation is a strategic asset. Read more at: https://www.business2community.com/digital-marketing/7-steps-successfully-manage-online-reputation-01958363#oeksVQacYzupdz0z.97

 

 

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A New Trend in Selling

Consultative selling is a type of sales style where the sales person acts as a consultant to the customer, thus adding value through expertise in the product and discriminating the customer’s needs. These days, it is a common way of selling as products become more complex and sales cycles stretch out. The consultative selling consultants relies on building trust between the customer and the sales person and the customer also relies on the sales person to guide the selection process. The key difference between consultative selling and other kinds of selling is that in consultative selling, the sales person is more knowledgeable than the customer and the customer trusts that knowledge. Read more at: http://it.toolbox.com/blogs/insidecrm/consultative-selling-with-crm-78912

 

 

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All About Drip Marketing

These days drip marketing is an important tactic for modern marketing campaigns and aims to apply a slow-but-steady approach to winning customers through a carefully custom-made series of messages. Though drip marketing is usually applied to email campaigns, it is also applicable to direct mail and phone campaigns as well. It uses timed messages to build interest and willingness to purchase in the recipients of the messages. Read more at: http://it.toolbox.com/blogs/insidecrm/drip-marketing-for-crm-78920

 

 

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Important Points for Enhancing Sales

Success of any business comes from sales. So, as an entrepreneur, if you want to be successful with your business when it comes to making sales and generate revenue, it is important to pay attention to the following five keys: 1. Find the right product or service to sell, 2.  Listen to customers and clients carefully, 3. use your time efficiently, 4. Find the right team and 5. Review your performance. Read more at: http://www.business2community.com/sales-management/5-keys-enhancing-business-sales-01937684#MTZVqqJR0pmA70QR.97

 

 

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Precaution while shopping online

The internet has become an important part of our lives today and has significantly changed our lifestyle by making it easy to it easy to search and find things online. The internet is the sole platform that connects vendors with their prospective customers, thereby enabling a broad range of trade interactions worldwide. Some points that you should remember while doing online shopping are: 1. Avoid using debit card, use virtual credit card, Do not use public Wifi when shopping online, Verify the company’s website security, Check your account statement frequently and use strong passwords. Read more at: : http://it.toolbox.com/blogs/scingularity/5-essential-guidelines-for-secure-online-shopping-78756

 

 

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Designing Effective Emails

Effective emails need effective design. The most important part you should remember while designing your emails is that it should support the goals of your email campaign. Here are three most important things you can do while designing emails to make them better support your efforts. They are: Personalize the mail, design messages for mobiles as more people nowadays use smartphones and  ideally emails should be be short enough to be read on one screen. Read more at: http://it.toolbox.com/blogs/insidecrm/punchup-your-emails-with-these-three-ps-78738

 

 

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Managing Cash Flow

Sometimes, small businesses can not accurately manage their cash flow. You do not need to be a finance person to keep your cash flow in order. You can develop a strategy that fits into your schedule and your business model. The following five cash flow management tips that will significantly improve your business’ financial health are: 1. Know your break even point, 2. Streamline your accounts receivable, 3. Maintain a cash reserve, 4. Extend your accounts payable, 5. Identify which expenses are essential for growth and which are not. Read more at: http://www.business2community.com/finance/cash-flow-management-tips-small-business-01915621#oDfWZ0ZGTO4YxymO.97

 

 

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Planning a successful sales campaign

Campaigns are important for sales. Most business houses are continuously running campaigns to attract customers and convince them to buy. Sometimes, they run several campaigns at once. But, this can get complicated, particularly in a multi-channel environment. Fortunately, your CRM system can help you. However, campaigns need planning. Before sending the first emails you need to plan carefully to get the maximum impact out of your sales campaign. Read more at: http://it.toolbox.com/blogs/insidecrm/planning-a-campaign-78483

 

 

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How to get response from email marketing

Email is the one of the most popular form of direct customer contact today.  But, companies still have trouble getting their emails read. The response rate for business emails is in the low single digits despite all the effort and money companies put into email campaigns. Luckily, there are things that companies can do to make their emails more attractive to their customers and get higher responses. Some of these things are amazingly simple and supported by extensive research. Every email must include a call to action. This is an explicit statement which asks the reader to take the next step in the sales process. Read more at: http://it.toolbox.com/blogs/insidecrm/three-secrets-to-successful-emails-78484

 

 

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Key for success in digital marketing

Today, visual information is important for business. So, info graphics find a special place in today’s marketing strategies or to be specific, in digital marketing. a great user experience on your website must be good as it is a major key to success in digital marketing. Your website is your brand and must offer easy tools to sell products to drive customers to your product. Website landing page must be user-friendly and mobile friendly. You should focus on mobile advertising as more people are using mobiles nowadays. SEO are a must to drive business. Read more at: http://www.business2community.com/digital-marketing/13-keys-success-digital-marketing-single-map-01911356#go2SUvMmqqdiqQKE.97

 

 

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Tips for successful marketing campaigns

Marketing is needed in every business. But, before you start a successful marketing campaign, it is important to get inside the customer's mind.  There is an important acronym AIDA in today’s business world which stands for attention, interest, desire and action. This model is like a purchasing pipe that basically identifies the cognitive stages a prospect goes through before making a purchase. If you like to develop a better understanding of how the customer thinks, then you can use AIDA which was first developed by Elias St. Elmo Lewis, an American advertising and sale pioneer. Read more at: http://it.toolbox.com/blogs/insidecrm/how-to-market-more-effectively-78331

 

 

 

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Business Intelligence can be scary at times

Transparency in companies, publishing dashboards to everyone to keep everyone updated of the progress and not being able to adjust data can be scary for some people. A BI fail in a large corporation, we often consider faulty process or management to be the reason but it might be due to lack transparency between managers, board members and shareholders. Managers always refer to preferring  accuracy over speed, but accuracy takes months to implement so managers tweak the data which makes it useless. Nowadays, new generation managers are politics free and depend on technology and SaaS apps for improvement and speedy delivery of data. They don’t mind sacrificing 100% accuracy to 80% if they can get the job done 5-10 times faster. Read more at :

http://www.business2community.com/business-intelligence/dark-side-business-intelligence-01845255#7ot2lqmRUYVhQfAj.97

 

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Rapid growth of Digital workplace

Organizations are evolving from a traditional environment to  digital workplace reveals that gaining competitive advantage and improving business process are among the top goals of digital transformation strategy. Today, the digital workplace is no longer just made up of managers and co-workers collaborating with one another to complete projects, It’s increasingly populated by ‘virtual employees’ who do not exist in a physically , but play an important role. While AI technology is still in its infancy, it is sufficiently advanced to be working its way into companies in the form of virtual assistants, in certain industries such as banking, virtual tellers and advisors. Embedded into  applications, virtual assistants draw on AI engines and machine learning technology to respond to basic queries. 64% use analytics to improve their customer services, 58% use analytics to benchmark their workplace technologies. Read more at :

http://www.dataversity.net/artificial-intelligence-analytics-accelerate-pace-digital-workplace-transformation/

 

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Voice Conversation matters!

Internet has opened up new possibilities for communicating, from emailing and blogging to mobile video chatting. Most businesses now communicate with their customers through multiple online channels. As brands prioritize this digital experience, they often overlook communicating by voice is faster, easier, and more effective than typing messages. According to the advertising and marketing advisory firm BIA/Kelsey, calls to businesses are expected to exceed 169 billion per year by 2020. These calls are 10-15 times more likely to generate a successful sale or follow-up activity than digital form submissions, which means they are more efficient in generating revenue. Voice is central to communication, and because it’s not strictly an online channel, it presents a challenge for brands that treat digital transformation as a matter of generating clicks and website views. The challenge is particularly acute for businesses that operate in categories such as insurance, lending, travel, or healthcare. In these “considered purchase” categories, consumers typically reach out to a brand after conducting preliminary research online, and are thus well qualified to buy. Read more at https://hbr.org/2017/07/your-customers-still-want-to-talk-to-a-human-being

 

 

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Five Greatest Obstacles to Success in Business

Nobody sets out with a plan to fail, but so often people let obstacles get in the way of their success. They start off towards their goal, full of energy and ambition, and then years later we may find them still stuck in the same dead-end job or dreaming of the life they could have had. The author here, Daniel Milstein, CEO of Goldstar Family of Companies mentioned here that through his own successes in starting up four companies, he figured out a few things that can stall us. They are Time, Lack of Focus, Holding Back, Attitude and Fear. According to the author, one should obliterate the obstacles and move ahead. Read more at https://www.entrepreneur.com/article/297278

 

 

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Consumers Are Rooting For Artificial Intelligence(AI)

According to authors, innovations in the areas of Artificial Intelligence(AI),Machine Learning and Deep Learning are beginning to dominate the technology landscape but the actual user experience and concerns about privacy and security are obstacles that can prevent AI from reaching its potential. Despite it’s negative implications, a Consumer Intelligence Report by PwC, revealed, that most consumers believe AI will help humankind, by solving complex problems, like fatal diseases, city traffic, cybercrime, infrastructure and fraud, that plague modern societies , thereby helping people to live more fulfilling lives. AI could revolutionize  personalized healthcare by analyzing data thus helping in maximizing life expectancy and enhancing wellbeing.AI will expand access to financial, medical, legal and transportation services to those with lower incomes thus emerging  both as a process and a product that instills trust and transparency in consumers. Read more at https://aitrends.com/security/consumers-welcome-ai-despite-lingering-privacy-concerns/

 

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