SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

This section contains articles submitted by site users and articles imported from other sites on Marketing Intelligence

Why Reputation Management matters so much?

Reputation management deals with maintaining and controlling a group’s, an individual’s or a brand’s reputation. The reviews that the customers give on a brand greatly impact how search engines and prospective customers make decisions about that brand everyday. Every business tries to take its reputation management strategy to a next level. Sentiment analysis determines the nature of response to a particular product or brand- if its positive, negative or neutral. It helps to analyze customer feedback or how they feel towards a brand. Besides, competitive intelligence is the key to winning and maintaining business. Understanding one brand’s performance relative to others is necessary. Generating new reviews help businesses to stand out which in turn helps in maintaining the reputation. This can be done by simply asking customers at checkout to write a review if they are willing to. However asking for reviews too often is not a good idea as this can annoy the customers. Hence businesses must learn to create an effective review response. Read more at: https://www.thedrum.com/industryinsights/2019/06/25/how-take-your-reputation-management-strategy-the-next-level

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Utilization of AI to refine the entertainment marketing strategies

Merging entertainment with data is a well-known concept. The marketers and content-creators have always focused on strategies that will resonate with the audiences and keep them engaged. Over the past few years, there has been an evolution of AI in the marketing strategies of content creators, brands, networks, etc. AI uses the deep learning algorithms that can digest, asses and contextualize unstructured data quickly to derive actionable insights. AI can analyze millions of pieces of content at a time, with the help of deep learning which is undoubtedly beneficial for the content creators and marketers. Deep learning helps in predicting whether a campaign will be successful even before it starts. Thus marketers are increasingly turning to deep learning algorithms to make better sense of the contents. Read more at: https://www.thedrum.com/industryinsights/2019/04/03/the-evolution-ai-entertainment-marketing

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The era of Influencer Marketing

Over the last few years, industries have become more sophisticated due to the increasing demands of influencer marketing. Many companies are planning to increase their influencer marketing investments to develop long-term partnerships with creative influencers on social media. Influencer marketing is nothing but a hybrid of old and new marketing tools, taking the idea of celebrity endorsement and placing it into a modern day marketing campaign. However the Influencer marketing faces a lot of challenges. Due to inconsistency in data, companies tend to jump from one influence marketing provider to another. However, we can expect to see an evolution in gathering and usage of data in the coming years. Brands are increasingly becoming more educated and competent. Marketers and brands want tools that gather all metrics relevant to value generation and tools that can track the performance from multiple social media platforms. Those providers that fail to deliver these requirements often fall behind as the market evolves. Moreover influencer industry is built on trust and authenticity, so the rise of fake followers erode business and consumer trust. Hence in order to protect the customers, the influencers must take a stand against the rise of fake followers. Read more at: https://www.thedrum.com/industryinsights/2018/12/21/why-we-need-get-little-smarter-about-influencer-marketing

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Chatbots: Key To Customer Service Optimization

With the advancement of data science, Chatbots are on the rise. Chatbots optimize customer service as they prod intelligent conversations between a human and an automaton. Chatbots, driven by machine learning, constantly collect new data from their interactions with customers to deliver improved experiences. It has been estimated that in 2020 over 85% of all customer service interactions will deploy Chatbots. They can act as virtual advisors and look into customer issues, can decipher typos made by interlocutor, provide speedy responses with 24/7 assistance to customers, deliver help in the banking industry, etc. Chatbots being the employees that can work without taking any rest, are useful in the insurance industry, Facebook Messenger and health service as well. Developments of Machine Learning algorithms and technology behind Big Data are the pillars of Chatbots.

Read more at: https://www.smartdatacollective.com/big-data-leads-to-impressive-array-of-chatbots-in-customer-service/

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Big Data And Gmail Security

   With the idea of improving Gmail security, Google has adopted new big data security standards. Nonetheless, users should incorporate big data to secure their Gmail login. So far, Gmail is not the most secure email servers in the market as it wants our emails and details which act as data. Big data enhances Gmail security by prioritizing advancements in cybersecurity and malware protection and making two step verification more reliable. As Gmail users, we should upgrade our browser every time we are notified about it and use a sophisticated password which should be a unique combination of characters, letters and numbers. Hence it’s a blessing for us that Big data has started looking into Gmail security concerns.

Read more at: https://www.smartdatacollective.com/4-brilliant-ways-to-use-big-data-to-boost-gmail-security/

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BUSINESS INTELLIGENCE TOOLS: THE GAME CHANGER IN SMALL BUSINESSES

Business intelligence (BI) tools, used to prepare, present and analyze data are now transforming the small businesses. The chief role of BI is to convert tons of raw data into useful information that the business executives can use. Small businesses will grow if and only if it can break down and analyze the information available on its server. BI tools help businesses make smarter decisions and also in Customer Relationship Management (CRM). Businesses must always find ways to understand their customers better. This is where BI solutions like YellowFin and Looker play a massive role.BI tools also help in boosting data governance and compliance. Thus BI helps small business owners avoid mistakes by keeping data accurate and up to date.Read more at: https://www.business2community.com/business-intelligence/how-business-intelligence-tools-are-transforming-small-businesses-02208030

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USING VIDEOS IN EMAIL MARKETING

Nowadays video based marketing is a great way to engage with customers and increase followers. Recent studies have found that open rate increases by almost six percent if videos are included in emails. Not only that it is an implausible way to ensure engagement and increase sales substantially. Videos in email save time and are easily understandable to the viewer. Apart from that, it is cost effective and it quickly grabs audiences’ attention. However companies must be well aware of the fact that using videos in each and every email can go against the marketing tactics resulting in ignorance by the subscribers. Being creative, choosing the right email provider and monitoring open rates are some of the important tasks that should not be neglected while using videos in email marketing. Read more at: https://www.business2community.com/video-marketing/your-2019-guide-on-how-to-use-video-in-email-marketing-02211325

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IS YOUR BUSINESS A VICTIM OF BAD DATA?

Bad data generally refers to the faulty or flawed data. All the marketing strategies and tactics become futile if the business falls prey to bad data. Studies have found that bad data are expensive and can cost upto $3.1 trillion per year. One of the important contributors of bad data is the reliance on traditional lead generation tactics by the companies. Third party intent data is a savior to the bad data problem. It helps companies overcome the inaccuracies that might have existed in their Customer Relationship Management (CRM) for years. Companies must ensure that the data provider is a trusted one. To overcome bad data problem, the intent data must be accurate, actionable and targeted. Read more at: https://www.business2community.com/marketing/solving-the-bad-data-problem-in-marketing-02210818

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Do emotional intelligence training and sales go hand in hand?

Nowadays emotional intelligence is changing the way we view sales. It is an effective way of understanding customers’ emotions and analyzing their buying behavior. An emotionally intelligent sales person must possess qualities like managing client relationships, self-awareness and self-management. Convincing the customers to buy products is an important task. An emotionally intelligent sales person must be able to resolve any issue that might arise. Being aware of how one’s action affect others can help develop a sense of self awareness. A self aware salesperson should know the right time to talk and should be an active listener. To be able to control one’s emotion is an important trait that a salesperson must possess. Emotional intelligence training therefore gives an all new perspective to sales. Read more at: https://www.business2community.com/sales-management/why-emotional-intelligence-training-is-vital-for-sales-02208645

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Discover the latest trend in eCommerce

A new study has discovered ecommerce marketing insights about the current state of online shopping and how marketers need to adapt to the latest trends. These key findings from this report revealed that customers want guidance. They also want guidance regarding shipping matters. This report also found about that content is important, marketplace dominates and son. Read more at: 

https://www.business2community.com/ecommerce/ecommerce-marketing-trends-in-2019-02204048

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All About Internal Branding

Branding is always will be the most crucial part of any business. These days everyone emphasis on the branding and how it should be different from their competitors. People are now hiring employees who have deep understanding about the market scenario, understanding their products, ideas, goals and values. But a brand becomes successful when the company has its own values, mission, vision, have motivated employees and open to ideas.

Read more at :  https://www.business2community.com/branding/the-importance-of-internal-branding-02192346

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How to Start Email Marketing

Email is one of the fastest form of communication that is done of daily bases. Mostly its done for business oriented, promotional activities, newsletter etc. The message in email should always be clear and precise so that the message is conveyed properly to the receiver and their is no miss communication. They are various forms of email marketing is used as a welcome, invites, business proposals etc. 

Read more at : https://www.business2community.com/email-marketing/4-essential-templates-to-jumpstart-your-email-marketing-02192277

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Effective Tips for Leadership

Leadership can only be done through a dialogue. The way two people interact with each other clearly understands the who has the leadership quality. Leaders grow when the people under him/her grows as they are highly motivated, positive, collaborative, for them their leader is a solution provider etc. Leaders should be an inspiration not an authoritative person who just commands.

Read more at: https://www.business2community.com/communications/leadership-tip-learn-to-talk-with-people-not-at-them-02192035

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Effective ways to engage with consumers through email marketing

Email marketing is one of the oldest form of marketing. It always have innovative strategy to engage the customers like how Zomato or Swiggy does it. They always find the ways to engage their customers by giving them new offers, remembering their customers birthday or by telling the frequent dish ordered by the customers. It is the cost effective approach and less manpower involved but the reach is highly effective.

Read at more: https://www.business2community.com/email-marketing/email-newsletter-ideas-you-can-use-to-engage-your-readers-02188624

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Are Customers loyal to their brands?

Customers are loyal towards brand depends upon the experience. These days they are a lot of options for a customer to move towards different brands  depending upon their  of experience, quality, price etc. It highly depends on the brand how they retain their customer by understanding their needs, buying strategy etc.

Read more at: https://www.business2community.com/customer-experience/what-are-the-different-types-of-loyal-customers-02188814

 

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Cost effective between Agency or Marketer

Marketing is the front face of a company which leads to brand recognition and customer buying tendency. These days most of the company is thinking of cost benefit strategies especially investing to have inhouse agency or  outsource it. They are big media agencies in the market who are expert in creating the advertisement but they charge heavily while the inhouse marketer where's different hats to execute the task. Cost, productivity, area of expertize etc are some factors on which the company decides where to invest.

Read more at: https://www.business2community.com/marketing/who-should-you-hire-first-marketer-or-agency-02189024

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Building a brand

Branding is an experience that hits the mind of the consumer and remains in the sub conscious. The customer recalls the experience what they have experienced with the company/product and tend to be loyal to the company. Even if there is a change in the mergers or acquisition the consumer will always remember the experiences and be loyal towards the brand.

Read more at: www.forbesindia.com/blog/marketing-and-branding/how-to-build-a-brand/

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Improve marketing strategy with the help of Artificial Intelliegence

Business world is now dominated by artificial intelligence and there is no exception in the world of marketing intelligence too. It is found that the future of marketing will be transformed by a powerful, nonhuman force i.e. artificial intelligence. But, even at present, AI and marketing-powered solutions can rationalize your marketing efforts and give you an edge on your competition. Read more at:  https://www.business2community.com/marketing/4-ways-ai-can-improve-your-marketing-strategy-02190347

 

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Strategy for mobile app development

Mobile users are growing across the world and so seldom does people login from their desktop. Therefore, if you have an aggressive business strategy, then you should think of creating a mobile app and choose a mobile app service provider. But, knowing the functional steps before processing is also essential. Know about these functional steps at: 

https://www.business2community.com/mobile-apps/5-steps-for-mobile-app-development-strategy-02191303

 

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How to make a smart social media marketing plan

Nowadays, brand audience controls what they want to see on a smart phone, tablet, computer or television. So, organizations need to connect with your online community and build relationships in a meaningful way. Therefore, smart social media marketing for your brand should begin with a focused strategy. This article explores the ways to build your personal brand and convert leads online. Read more at:  

https://www.business2community.com/social-media/how-to-use-social-media-the-right-way-for-building-more-leads-02183925

 

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