SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

This section contains articles submitted by site users and articles imported from other sites on Marketing Intelligence

How PR can help in lead generation

It is true that lead generation is the ultimate goal of every brand. Now, many companies operate under the misconception that public relation dept. only functions at the top of level of the organization. But, this is not true as this dept. has the authority to influence all aspects of the sales i.e. from the first stage of the buyer’s journey to its conclusion. The first thing to get a B2B lead, you should make your landing page very attractive to your audience so that they can engage with your content and company. This in turn will build your reputation and attract high quality leads, thereby help in building brand awareness and credibility. This article by author, Wendy Marx, takes us through some Incredible B2B lead generation best practices that can leverage public relations. Read more at: 

https://www.business2community.com/b2b-marketing/b2b-lead-generation-best-practices-6-pr-methods-you-need-to-know-02054685

 

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Cost effective ways to reassess your business

Every business sometimes need to reassess their marketing intelligence spends and look at the ways that can be cost effective. The motto of businesses should be to stand out of the crowd and generate more success stories. According to the author, Warren Knight, there are hundreds of cost effective ways you can market your business but shares the top seven. They are: Infographics, Active on Social Media, Influencer Marketing, updating the email database, Webinar, Video Marketing and Loyalty or referral program. Read more at: https://www.business2community.com/marketing/7-cost-effective-and-powerful-ways-to-market-your-business-02051313

 

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Make the most out of email marketing

Creating the right email for your subscribers is very important because subscribers expect to get something valuable in return from you. Besides, you need to have a solid strategy in place, for sending the emails as a part of your email marketing.  This article by Kevin George (Marketing Head at EmailMonks), takes us through the list of 6 questions which are backed by data and insights. These questions will help you create more effective and relevant emails and a better overall experience for the marketing intelligence. Read more at: 

https://www.business2community.com/email-marketing/how-to-make-your-emails-more-relevant-and-effective-02048412

 

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Featured

Know the Power of Advanced Excel

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The awesome power of Excel lies not only in its processing ability but also in its uniqueness. It is just like oil and water; our lives are governed by Excel from the beginning of office work. Most people will only cautiously sum up the odd columns, but there are many others who can really take advantage of complex calculations and analysis by using the advanced formulae and other analytical tools. So, take some time to play with the formulas and Excel will reward you big-heartedly with some great magic. It will immediately show you error when you use some wrong formulae e.g. it would hourglass for a while before finally concluding that there were not enough resources for that operation. 

Most importantly, did you ever harness the power of Advanced Excel i.e. macro, goal sheet analysis, what-if analysis, forecast sheets, data validation and pivot tables. These unique operations will not only help you to present data in a systematic, but will also help you in taking managerial decisions without wasting much time. Moreover, the knowledge of Advanced Excel will make you valuable in the eyes of your team members and boss. So, Excel is still indispensable in this age of big data.

If you still do not know Advanced Excel, it is better to up skill yourself rather than to do nothing.

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Why Video Marketing Strategy is Gaining Importance

Video marketing strategy is growing in a big way. According to a recent research, it was found that 75% of video viewers account that they will generally click through to a website after watching a high-quality video. So, video marketing is an effective tool for engaging with digital consumers, but the only thing you have to keep in mind is that you have do it in a right way. It is a fact that by producing high quality video content can generate customers for your business but that does not necessarily require a huge budget. You need to have a solid video marketing plan. Read more at: https://www.business2community.com/video-marketing/video-marketing-strategy-the-importance-of-effective-planning-before-execution-02047785

 

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Important Legal Tips for Startups and SMEs

The world’s current state of economy in the world is changing faster than it was ever before and since there are many cloud solutions currently in the market, many blocks that were difficult in the past are now easy and business owners have all the tools available to go ahead in their business activities. But, even with the current business conditions, there are many obstacles that the business owners might face and these difficulties must be tackled rightly. This article explores the six most useful legal tips that can help business in crafting a legal strategy. Read more at: https://it.toolbox.com/blogs/maryjanes/6-useful-legal-tips-for-startups-and-small-businesses-040918

 

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Advantages of Automating Marketing Campaigns

Earlier, social media marketing campaigns were easy to manage. But, as followers increases, it becomes difficult to manage. Then, you will start to realize that you do not have enough time to interact with followers, create content, and monitor brand mentions all on your own. But, by using c and automated marketing, you can manage your campaigns with ease. For that you can add social media data to your CRM as social CRM helps in adding and managing several new accounts to your marketing campaign. Moreover, this helps you in interacting with your followers easily. Read more at: https://www.business2community.com/marketing-automation/simplify-social-media-automated-marketing-02042833

 

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The Importance of Bloging

It is a fact that blogging sharpens mind and helps in filtering information, improves writing skills and boosts confidence, giving the opportunity of meeting new people and making money, and thereby helping to become an inspiration for many readers. But, if you do blogging to earn your existence and increase online recognition, attracting quality readers, then choose the right software as generating traffic is an important factor that cannot be overlooked. Read more at: https://it.toolbox.com/blogs/davidanthony/5-kinds-of-software-that-can-dramatically-improve-your-blog-040418

 

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Why Interactive Emails are Important in Marketing

Nowadays, marketers are focusing on the rise of interactive content. So, generally, interactive content can include anything that any consumers click on, swipe, or interact with. According to experts, interactive email content can increase the click-to-open rate by 73% and just by adding videos to your email content can boost click rates up to 300%. Therefore, interactive content is anything that requires a person to aggressively engage and participate with the content to have the full experience, usually by tapping, swiping, or interacting with the piece of content. Read more at: https://www.business2community.com/brandviews/campaign-monitor/interactive-email-great-marketing-02039838

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Social Media Strategies for New Entrepreneurs

Marketing is important for any business. But, for the new business owners who do not have a lot of experience with social media, must start with social media strategy right from the beginning. The key to master social media strategy is to just start and then improve gradually. These strategies include social media optimization of social media profiles, using the right social media channels, sharing interesting and helpful content etc. The author, Danielle Kunkle Roberts, founder partner  at Boomer Benefits, explores some simple social media marketing tips for new business owners in this article link: https://www.business2community.com/social-media/4-simple-social-media-marketing-tips-new-business-owners-02029217

 

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New trends in digital advertising

The world of digital advertising in the past few years has gone through a lot of development. Suddenly, there is an increased adoption of mobile advertising as well as there is sudden surge of video ads. So, in 2018, you can expect to see a new set of inclinations that will further shape the face of this digital advertising industry in the years to come. The latest trends in digital advertising in 2018 are: Artificial Intelligence, Machine Learning, High Ad Growth Expectation on Social and Mobile Marketing, Increase in Video Ad Spending, Net Neutrality, GDPR, User Data Collection and The Rise of Programmatic TV. Read more at: https://www.business2community.com/infographics/digital-advertising-trends-2018-infographic-02029109

 

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New trends of ecommerce for 2018

Ecommerce will be continuing to grow in the year 2018. According to a research, it was found that the U.S. ascended to a whopping $453.5 billion in 2017, up by 16% from 2016. Consumers nowadays is buying online products than ever before. So, if you should think of new strategies to sell your products online. The biggest ecommerce trends that you need to know about in 2018 are: 1. Storytelling, Transparency, Personalization, Messenger Automation, Voice Search & Mobile Shopping, Community Movements and Influencer Marketing. Read more at: https://www.business2community.com/ecommerce/biggest-ecommerce-trends-need-know-02024731

 

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Importance of Local SEO

Local SEO is the extension of  organic SEO with a mixture of online strategies to make your business more visible to people searching locally for products and services. The local SEO strategies include: Localized content of website, Google My Business listing, Bing Places for Business, Citations in business directories and online reviews. Local SEO is critical for success for most small businesses as they offer their products and services to a specific geographic market. Incorporating local SEO strategies into your marketing activities can also complement your other online marketing. Nowadays, consumers use  the Internet more often to search  and evaluate local businesses and  since 46% of Google searches are for local information, Local SEO is becoming important. Read more at: https://www.business2community.com/seo/local-seo-strategies-higher-search-rankings-02023417

 

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How to market product to Generation Z

Generation Z, born after 1998, is different than other consumer groups as they use technology differently. These post-millennial use social media more than any other generation. Their use of technology, social responsibility concerns and desire are different from those who came before. So, before marketing any product to them, you must be clear about your company’s values and act accordingly, do not limit yourself to one marketing avenue, skip the marketing speak and common buzzword and get a member of Generation Z to assist in crafting your message. Read more at: https://www.business2community.com/consumer-marketing/consumer-marketing-tips-reach-generation-z-02016962

 

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Why Video Content is Gaining Importance

There is a rise in video marketing content in the last few years. It has become a form of branding and marketing and it is found that 85 percent of people around the world wants to see more video content from brands. One of the major benefits of video content in the form of education. Brands nowadays can summarize their message in concise and short manner. There is also a rise of online shopping and live streaming. Brands can now add visual content to the videos. This article explores why consumers are preferring video content from brands as a platform for learning, instant gratification and acts as an assistant for decision making. Read more at: https://www.business2community.com/brandviews/wyzowl/85-people-want-see-video-content-brands-02017613

 

 

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New strategies of email marketing

This year 2018, email marketing is coming up in a bigger way and can truly connect with the audience. Now, you can improve customer response rates, brand responsiveness and revenue by using several advanced email marketing techniques that help you to connect with consumers on a more personal level. You must know the customers thoroughly, otherwise, you cannot connect with them on a personal level. Businesses nowadays connect with their audience through some advanced tracking methods. Businesses should target audience segmentation and use targeted mail. Read more at: https://www.business2community.com/brandviews/campaign-monitor/4-tactics-master-email-marketing-year-02014643

 

 

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Benefits of Automated Inventory Management

Nowadays, many organizations are increasingly moving their operations to the cloud which includes their inventory management and for some organizations, automated inventory management are unfamiliar. It is found that 43% of businesses either do not track their inventory at all or use manual processes. In another research, it was found that 55% of small and medium business owners say that inventory management software saves them more than five hours each week and 16% percent of all respondents say that they save more than a day. It is a fact that automated inventory management reduces the manual errors, keeps you updated with intelligence reports and historical trends and much more. Read more at: https://www.business2community.com/small-business/5-reasons-small-businesses-need-cloud-02002946

 

 

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Benefits of E-Commerce

Ecommerce is defined as buying and selling of e-commerce. Nowadays, an increase in various payment gateway services has also made e-commerce possible. Such payment gateway services depend on advanced technologies like electronic funds transfer, mobile commerce, internet marketing, electronic data interchange, automated data collection, inventory management systems, and supply chain management and helps to overcome geographical limitations. E-commerce actually eliminated such barriers and helped businesses to expand their markets. Read more at: https://it.toolbox.com/blogs/kevgardner83/what-you-need-to-know-about-e-commerce-012318

 

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Chatbot Effectiveness and Efficiency

Chatbots are proving to be far more effective than people had thought of. They are acting as a personal assistant without any additional needs. They are completely virtual so they don’t need any physical space. They are great tool for gathering and processing feedback from customers and other parties involved. They even provide latest news, and reminders set by the user. They are very user friendly. In process automation, chatbots play a big role. Along with a feedback system, they even act as a research system, providing data on what customers require. Chatbots are easy to create and establish. Read more at: https://www.entrepreneur.com/article/303554

 

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New Digital Marketing Trends

Digital marketing has become a possibility and now they are being measured in terms of magnitude. There is a constant change in the digital marketing trends. Mobile phones have become a key part of our daily lives, so businesses have to take care of the mobile element of their business. Chatbots are also taking place in the world of technology. A new emerging trend is of Everything Videos. These are videos which contain description of everything that the customer would want to know. Companies take to social media platforms to engage in one to one chat with customers. Marketing is also done via influencers who have considerable level of influence over people. Read more at: https://www.entrepreneur.com/article/305549

 

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