Online sales is a common phenomenon nowadays. Companies need to focus on some strategies to boost online sales. One of the most important strategies is to make sure your online store design is appealing. To get more tips about online sales, follow Veronica Maria Jarski (senior writer at MarketingProfs)’s article link: http://www.marketingprofs.com/chirp/2014/26526/14-marketing-tactics-to-drive-online-sales-and-apps-to-execute-them-infographic

A recent report from Burst Media, found that 53% of US consumers will use a mobile device to research or purchase products this holiday season. Among these active mobile shoppers, 59% say they will use their devices to assist in making holiday online purchases, and 46% say they will do so to help with offline purchases. It was also found that consumers with smartphones/tablets also plan to use their mobile devices during the holiday season to compare product prices (62%) and read product reviews (54%). Read more at: http://www.marketingprofs.com/charts/2014/26468/mobile-shopping-behavior-during-the-holiday-season

Social amplification is a very useful tool for marketing strategy. But what is social amplification? Social amplification helps brands to amplify the reach of organic content and grow a community of loyal customers. It also helps brands reach the right audience through social networks. Jennifer Landry (freelance writer) in her article writes about paid social amplification. Read more at: http://www.marketingprofs.com/chirp/2014/26513/how-to-use-paid-social-amplification-for-your-brand-infographic

In a recent report from FOLIO and Lyris, it was found that 54% of companies in the publishing industry say list growth is a major email marketing pain point. Other top email pain points include dynamic content (42% cite as an issue), list maintenance (41%), mobile optimization (33%), analytics (33%), content automation (29%), and segmentation (30%). Read more at: http://www.marketingprofs.com/charts/2014/26493/publishers-top-email-marketing-pain-points

Definition of customer loyalty is changing as the digital revolution is helping consumers to be more media literate. Nowadays a mobile app can make a real difference. Apps allow us to create a shopping and loyalty experience where a brand demonstrates their promise. Apps can also learn about customers by phone and usage data, and can communicate through a personalized message. To know more, follow: http://digitalmarketingmagazine.co.uk/digital-marketing-apps/growing-loyalty-through-apps/1179

To measure CRM one must choose the right metrics. It is the most important decision you will have to make when you launch a CRM program. Metrics should be meaningful i.e. they should relate directly to the outcome desired. It should also be achievable. To know more, follow: http://it.toolbox.com/blogs/insidecrm/making-crm-metrics-work-64584

Consumers provide their opinion about their experience to various sources based on a single transaction. Business organizations can take steps to ensure their customer relationships accommodate consumer preferences, opinions, and requests without any hesitation. So, Flexible customer relationship management is a must for increasing business revenue, preserving brand awareness, and managing business reputations.  It must involve automated marketing and advertising campaigns, premium customer service practices, and comprehensive accountability for all customer interactions. Read more at: http://it.toolbox.com/blogs/insidecrm/customize-your-crm-system-for-flexible-customer-relationships-64581

In a recent survey by Econsultancy Multichannel Retail it was found that online shoppers want more flexibility in delivery options. It was further found that a fixed date for delivery was the most popular choice (31%), followed by next day delivery and the ability to collect from stores (both 24%). The most important process in any digital marketing is customer fulfillment. Consumers want smarter delivery options. To make timely delivery, flexibility is needed on behalf of eCommerce firms and delivery fleets, as well as innovative technology that can accept deliveries on the behalf of consumers even if they are out. Read more at: http://digitalmarketingmagazine.co.uk/e-commerce-digital-marketing/fulfilment-the-final-frontier-for-digital-marketers/1180

Focus groups and social media monitoring tools make it easy for organizations to collect data and consumer responses. There are a few drawbacks connected to brands that marketers need to keep in mind when measuring the success of campaigns. They are- sentiment, dilution and differentiation. To know more, follow the article by Ben Hookway (CEO of Relative Insight) at: http://digitalmarketingmagazine.co.uk/articles/three-critical-things-to-keep-in-mind-with-brand-language

Real-time marketing (RTM) is the latest trend in the world of digital marketing. But, we need to know what is RTM. Real-time marketing (RTM) is the practice of brands and media companies jumping on social trends to join conversations with consumers. In RTM, brands join conversations to become part of the trend. Read more about RTM, follow: http://digitalmarketingmagazine.co.uk/social-media-marketing/trendology-the-data-behind-real-time-marketing/1147

Marketers can understand customer behavior and also tell how consumers act at the point-of-sale. At the same time, they also want to analyze vast volumes of data to analyze and segment different groups and target customers and prospects. Read more about tips that will help marketing departments to deliver successful big data projects at Yves de Montcheuil (VP of Marketing at Talend)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-data/mining-for-gold-5-top-tips-for-marketers-to-get-the-most-from-big-data-projects/1146

Many companies have found some ways to generate business results through collaboration. In a recent webinar, structured approach to social business was explored. But what is structured collaboration. Jim Lundy (CEO and lead analyst for Aragon Research), explains it as an association of existing social techniques with product management technologies augmented by predictive analytics. He also says that "Collaboration isn't new, but teams that move fast are going to do more collaboration. They're going to do it with more people. And they're going to get to those outcomes faster."  To know more, follow: http://www.cmswire.com/cms/social-business/the-next-phase-of-collaboration-getting-the-job-done-026898.php

Location-based advertising is new in the digital marketing industry. Now one can locate consumers down to the exact product they are examining in a store. This is called “hyper-local” data, and it’s an asset for digital marketers. Now one can find consumers and send location-specific messages. As a result, ads can be made individually more relevant. Specific data related to things like transit delays, real-time weather, and up-to-the-minute football game scores etc. can inform marketers to push relevant content. Read more at:  http://www.cmswire.com/cms/digital-marketing/location-data-fuels-the-future-of-marketing-026908.php

Healthcare IT outsourcing market (HCIT) depends on health insurance industry, healthcare systems industry, and pharmaceutical industry. According to a report, this industry is expected to grow at a CAGR of 7.6%, to reach $50.4 billion by 2018 from $35 billion in 2013. 72% of the global HCIT outsourcing market is from North America and is expected to reach $36 billion by 2018 from $25 billion in 2013. The factors which contribute to the growth of the market are the rising pressure to curb healthcare costs across the globe, growing need to manage cash flow in back-office administration and IT management systems of healthcare provider, payers. Read more at: http://www.reportsnreports.com/reports/267152-healthcare-it-outsourcing-market-by-application-provider-ehr-rcm-lims-payer-crm-claims-management-fraud-detection-billing-life-science-erp-ctms-cdms-operational-scm-bpm-infrastructure-ims-cloud-computing-industry-global-forecast-to-2018.html

When a company implements CRM Solution, usability should be the most important criteria because it is found that CRM systems work only if they’re used; if the system is too complicated, it will never serve the purpose for which you purchased it. But, we should know what is meant by usability. Usability refers to the ease of use. It measures how well a user interacts with the CRM application. But, it is not this simple. There are many factors to measure usability. Jeff Orloff (an analyst with Studio B) writes in his article about usability in details. Read more at: : http://it.toolbox.com/blogs/insidecrm/usability-as-a-selection-criterion-for-crm-63210

CRM software is used in many organizations. But first, we need to know what a CRM Software is? CRM software helps to keep track of an organization’s current and future client interactions. There are many CRM solutions available in the market, and choosing the right one is critical. The right CRM solution should be used fully and should not hinder business processes or operations. Some CRM systems have extra features that may not be used to their full potential and therefore is a waste of money. Coordination across each department is another aspect while choosing a good CRM. But we have to remember that successful CRM is not limited to the functionality and capability of the system itself; it relies on employees making successful contact with customers also. Read more at: : http://it.toolbox.com/blogs/insidecrm/the-secret-to-crm-success-what-your-competition-doesnt-want-you-to-know-63230

Security breaches are common in every organization. Some breaches lead to possible threat to important data. So, CRM (Customer Relationship Management) data security has become important. Jerri Ledford (Writer of Business Technology) writes in her article about common security mistakes that organizations are making. To know more, follow: : http://it.toolbox.com/blogs/insidecrm/4-common-mistakes-in-crm-security-63231

Digital marketing is based on data. It can be measured and tested, and we can learn something valuable from each campaign that we complete. Grant A. Johnson (Founder of Johnson Direct and Digital) writes in his article about some points which are to be kept in mind when creating a digital marketing campaign. To know more, follow: : http://www.marketingprofs.com/articles/2014/25056/a-seven-item-checklist-for-measurable-marketing-in-the-digital-age

According to John Sculley (entrepreneur and the former CEO of Pepsi-Cola and Apple) a drastic change is taking place in marketing with the expansion of incredible new technologies like big data, cloud computing and numerous miniature sensors as well as mobile devices, making customers smarter. Nowadays customers value each other's opinion more than the producers'. With the beginning of a big-data marketing era, the prospects for entrepreneurs to disrupt and build companies have improved because technology costs have reduced. Read more at: http://www.entrepreneur.com/article/238363

According to a study by MarketingProfs and the Content Marketing Institute, it was found that Business-to-consumer (B2C) content marketers struggle tracking their content marketing return on investment (ROI). According to another study by B2C Content Marketing: 2015 Benchmarks, Budgets and Trends—North America, Only 23% of B2C marketers say they are successful at tracking the ROI of their content marketing program, and nearly as many (21%) do not track ROI at all. Read more at: http://www.marketingprofs.com/charts/2014/26252/2015-b2c-content-marketing-benchmarks-budgets-and-trends