The fastest growing market for smartphone and tablet are used for gaming purposes more than desktops and gaming consoles. Gaming through social networking sites is also increasing. Reportedly the Asia Pacific region has the highest number of gamer in the world. Social gaming market witnessed high growth rates in Japan than mobile games. In China gaming users are also increasing remarkably every year. In India, mobile is forecast ed to be the fastest growing segment in the gaming industry with revenues matching up the level of console gaming. In the U.S. advanced online gaming and gaming on mobile devices has outpaced social gaming in popularity. In Latin America, Brazil is the largest online gaming market. In Mexico mobile was the most preferred platform for gaming users whereas in Europe, Germany was the leading country that generated huge revenues from game downloads. But in France, computer was the most frequently used gaming platform than smart phones. Mobile gaming in South Africa outperforms online gaming on other platforms.Read more at:

Business intelligence is a strong foundation for any business strategy. In this fast moving world where every small to big enterprises are struggling, it is vital to set up a proper environment for business intelligence application. Cloud based BI is recommended because:  It reduces implementation time as cloud BI is inexpensive software that completely focuses on the core business. Cloud BI saves money, time and energy. Secondly it is very easy to manage the changing requirements according to the number of users. Thirdly it is very simple to use. Fourth reason is faster return on investment can be expected since less is invested in setting up the application. Fifthly it is simple to use as cloud based BI is independent on IT for reporting. Cloud BI also increases flexibility during execution and implementation. Lastly cloud BI serves multiple clients without reducing duplicity of data and ensuring centralization and security of data. Read more at:

Social relationship management focuses more on social media than structured data. Social CRM is people driven and creates a personalized relationship between the customer and the company. When properly used it can improve the reputation of one's brand beyond Facebook and twitter. It is mutually beneficial for both the customer and the company. Unlike traditional CRM the benefits are not only focused on the company’s side. Out of 1802 internet users 62 percent men and 71 percent females uses social networking sites. Social CRM is more popular between the age group of 18 and 29. For young consumers web is an integral part of their life. Companies need to capitalize on this popularity for social media. Customers interacting via social media spend 40 percent more and 56 percent feel a stronger bond with companies through social media. Integrating social media reduces expenses by 58 percent, increases sales by 40 percent, and improves reputation by 64 percent. Whether a company requires social CRM or not depends on the company’s size, number of competitors and whether the critical systems and operations capable of accommodating social CRM. Read more at: http://it.toolbox.com/blogs/insidecrm/using-social-crm-to-bolster-your-business-62011

One must think like a customer to make them happy. Happy customers recommend you to others and increase sales. Speedy service is a solution for perfect CRM. However recent studies show that opposite happens. Customers value their time above anything else. Your effort at listening and understanding the customer's problems is what is necessary. They appreciate the personal interest that you take. Having a personal connection is the very best way to get customers on your side. To bring the personal touch one should get rid of the automated recordings and get people to talk to customers. Adding an online video conferencing element too your online service department is helpful. Employees should be trained to take time and personal interest for dealing with customers. Customer's loyalty should be rewarded by offering them coupons and special offers. It is important to take such lessons from psychology into CRM strategies as they help improve customer experience as a whole. A positive experience makes customers feel hear and appreciated. Read more at: 

http://www.trackvia.com/blog/technology/how-to-use-behavioral-psychology-to-improve-your-crm

A clear marketing plan and prior knowledge about your customer and the sales process is necessary before using any Customer Relationship Management(CRM). CRM is affordable and simple for organizing your primary market structure. Without having proper details about the customer's past and present status it is quite difficult to serve and approach them. A customer relationship management allows accessing such information about one's customers and enhances sales for future business. Advancement in technology keeps access to customers always high whether we have open source package or home grown CRM.  Defining  your business customers through information is rampant in the internet and then organizing and referencing it lets us achieve our sales goal irrespective of which particular CRM plan we use. Read more at: http://journalstar.com/business/local/small-talk-establish-marketing-plan-before-choosing-crm-service/article_e330e485-9637-5758-9ee5-d9657514867e.html

There are few things and tricks one should apply at a product launch to make it successful.  Firstly, one should sell a product which buyers want to buy and would be really interested in. One should keep in mind about customer's preferences while creating a product. Secondly, we need to include the right group of people on our consumer's list. Just adding people and increasing the list won't help. Not the quantity but the quality of the people matters. Thirdly, we should give them an offer they cannot refuse. There need to be more in one's offer package than just the product.  For example adding "special content" to movie DVDs or adding worksheets and bonus audios in e-books. Fourthly, writing a sales page that makes them comfortable buying. One should neither make an overrated hype or heavy handed sales tactics nor should they create soft-sell presentation of their offers. Fifthly, they should hire a team of affiliates to promote the offer. One should be aware not to associate with affiliates who don't resonate with their audience or have incompatible promotion styles or never actually do the promoting. Sixth, one should draw a pre-launch content that builds trust and goodwill. Videos that come before a launch to create excitement about the product that is coming up do not work on people that have seen it before. Lastly, we should be careful about the e-mails that get readers off the fence and follow simple, effective and non-pushy ways to make the clicks happen and get the goods sold. For more follow: http://www.thelaunchcoach.com/product-launch-tips-2

Market research is classified into two categories: problem identification research and problem solving research. Problem identification research helps the marketing teams to identify the problem and its implication. Through problem identification research the factors like market characteristics, brand image, market share and market potential are discovered. Brand image is the customer's perception about the company's brand; market characteristics looks at the variety of preferences of the customers; market potential refers to the product's potential profit and the demand elasticity of the products; market share gives an estimate of the share of market that is captured by the concerned company. The research options like market segmentation, distribution research, pricing research, promotional research and product research help solve potential problems. Distribution research determines where the product should be sold; market segmentation involves grouping customers with similar backgrounds and preferences; pricing research determines the actual price of the product; product research involves testing a new or revised product and regular up gradation and promotional research measures the effectiveness of advertising strategies. Read more at:

http://blog.marketresearch.com/how-to-identify-solve-your-business-problems-using-market-research

Business intelligence (BI) is the larger term that depicts the accumulation and investigation of an association's own data, including sales data plus legacy documents. It addresses the inquiry of whether an organization has all the essential assets and techniques to work effectively in a specific business sector. This brainpower is regularly used to control expenses, comprehend operations and execution, and also build profit and adequacy. 

Market intelligence (MI) serves to enhance choice making. The distinction is that BI concentrates on an organization's own particular information and MI concentrates on outside data. MI provides for you a reasonable picture of business sector open doors, dangers, client necessities and the focused scene. Examining this data will help you choose how you can develop the business, addition piece of the overall industry, dispatch new items or enter new markets. 

A blend of BI and MI can reveal to you whether your inner assets are ideally adjusted to outside business sector potential. Using both MI and BI can give effective experiences – yet the test is that business knowledge and business sector sagacity information come in distinctive structures and configurations. This influences how the accessible information is gotten to, consolidated, dissected and utilized. 

All these mirror the difficulties with Big Data, implying that we frequently find our information sets are excessively expansive and intricate to control or research with standard strategies or device. To read more: http://www.globalintelligence.com/insights/world-class-market-intelligence/articles/trending-now-integrating-business-intelligence-data-with-market-intelligence-insights

Service level, abandoned calls, productivity indicators, quality indicators, customer service are some of the key metrics typically used by a call center to measure data for customer complaints. For many businesses, retaining existing customers are cheaper than acquiring new customers. Customers become repeat purchasers usually because they believe that the services they buy are good value for money and the service they receive when contacting the firm is of optimal standard. Read more at:http://www.lieberandassociates.com/800_Number_Measurement_Metrics_Inbound_Customer_Service_Orders_Sales_Statistics.shtml 

In today's era of competitive world, it is less expensive to provide "great" service over "good service". The customer service company relies upon listening, analyzing and acting on it. Many organizations underestimate the impact and damage of various customer issues. This usually occurs because they are using data only from a single customer channel or taking into account their vocal customers only, limiting data to a single customer channel. If your organization works in silos, you may not have the complete picture especially if customers complain across multiple channels. This means if a company only counts the cases that complain on a specific channel, your view is limited to a small subset. Even if your organization counts all the complaints across all channels on a specific issue, it is likely that you'll still see a small percentage of the cases where customers are encountering these issues, because   majority of customers affected don't complain to the organization directly. In order to estimate more accurately and prioritize the impact of each customer concern organizations follows the following process. To know more:

http://www.informationweek.in/informationweek/news-analysis/271903/steps-measure-impact-silent-customers/

If customer psychology is to be followed then it is seen that a customer is more satisfied and happy when he has purchasing power. The feeling that the customer has enough money left gives him/her a sense of assurance and satisfaction than when he/she is spending the last dollar, no matter what is the quality of the product. Hence it is better to target customers at the month beginning than at the end of the month.

To know more kindly visit:-

http://www.businessnewsdaily.com/6460-customers-love-purchases.html

Inbound marketing is not effective unless one can recognise the target customers. With PR activities it becomes easier to understand the market and accordingly plan the marketing strategies. PR combined with inbound marketing not only saves cost but also makes campaign more meaningful. Content marketing along with PR helps to push products to the potential customers and also initiates other customers as well.

To know more kindly visit:-

http://socialmediatoday.com/valentine-smith/2434076/inbound-marketingnow-added-pr

The most dangerous and common mistake that can be made in a market research is being biased. Most of us are bound by some preconceived notions about certain subjects and we react accordingly without completely clarifying or interpreting clearly. Such cases can lead to wrong research results even though the data might be correct. Hence, we need to stay free from conformation bias while doing market research.

To know more kindly visit:-

http://www.forbes.com/sites/rogerdooley/2013/08/21/market-research-mistake/

There are large number of interesting research reports and results available from which we can understand the pulse of the market and accordingly make changes or take decisions to improve our businesses. Research can prove fruitful and effective if they can be utilised properly for the benefit of the business.

To know more kindly visit:-

http://www.forbes.com/sites/kernlewis/2014/02/11/how-to-use-interesting-research-to-help-marketing-your-business/

The advertisement marketing genre is slowly showing a shift towards inbound marketing from outbound marketing. Mass marketing is changing towards concentrated and potential marketing processes. The reason for this paradigm shift is the effectiveness and impact of these marketing strategies on potential customers.

Read more at: http://socialmediatoday.com/andy-donovan/2424266/ad-realities-outbound-vs-inbound-marketing

The main reason behind Twitter’s decision to buy Soundcloud is their slow growth rate. It will help them to increase their customer base and also help them to diversify into a different platform. To know more details on how Soundcloud will help Twitter, please visit:-

http://socialmediatoday.com/prasant-naidu/2444336/why-twitter-interest-buying-soundcloud

Building a brand with the help of social media is an absolute necessity in the present scenario. But to do so one must have to build trust about the brand first. Expertise is also required to build your brand, because otherwise it will not succeed. Most importantly to build and maintain brand value in social media one must constantly update itself with the latest trends.

To know more please visit:-

http://socialmediatoday.com/adhutchinson/2442911/three-key-elements-build-your-brand-through-social-media

Recent news said that Twitter is coming up with a new platform called Twitter Commerce. These branded tweets, which look just like normal tweets, can be expanded to reveal a Buy button that allows consumers to make a purchase from within the Twitter app. Though twitter commerce has not been launched yet, social media providers are on a path to convert the social media platform into e-commerce platform. Few years ago presence of a brand in social media used to provide a significant advantage to the brand identity. But currently brands use the social platform as a communication channel with their consumer. With new and upcoming social commerce technologies, the biggest change for social media marketers will be a shift in focus from branding to lead generation. For more details please visit: http://www.businessnewsdaily.com/6318-future-of-social-commerce.html

In a recent study it was found that more than 50% of revenue for small businesses comes from repeat customers. It is important for small businesses to retain their customers rather than acquiring new ones. Customer loyalty program is a good tool for small organizations to retain customers. Successful customer loyalty program requires authentic customer information. A digitally run and managed program will efficiently explore the data available and will in turn provide deeper insight about customers. For more details please visit the following link: http://www.businessnewsdaily.com/6310-big-data-customer-loyalty.html