Take Customer Experience ahead of the field, using Data Driven Marketing.

It's all about customer experience - make it better using Data Driven Marketing! It's important to treat them like true customers by taking them through personalized life cycles. Normally, customers are expected to feed the website with lots of data regarding their preferences and personal details. So there is a lot of data in the hand of an owner. But the value lies in effectively scaling data and analytics to enrich their journey. Thus, planning the marketing strategies by keeping in focus the results of this data analytics. The article written by Kevin Lindsay digs deeper into the power of Data Driven Marketing at: http://blogs.adobe.com/digitalmarketing/personalization/strength-in-numbers-best-practices-for-data-driven-marketing/