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Facebook in Market research

Facebook along with market research agency GfK commissioned a study, according to which more than 60 percent of adults in the US use at least two devices every day, and more than 40% start an activity on one device and finish it on another. Facebook announced this week that it will track users' actions between devices and share with advertisers when an ad or promotion leads to a purchase. Facebook plans to capitalize on the multi-device trend. This will give marketers valuable information to make more informed advertising decisions, it does not pose any threat to users' privacy, said Rebecca Lieb, analyst at Altimeter Group. The information Facebook shares, is neither personal nor personally identifiable, she explained. Facebook is the first company to offer this type of information to marketers. Marketers can find the new cross-device conversions for campaigns within your Facebook Ad Reports. Read more at:

http://www.informationweek.in/informationweek/news-analysis/297575/facebook-track-shopping-habits

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