Social media: the most popular interaction platform for businesses

According to Manish Godha (Founder & CEO, Advaiya Solutions), social media seems to be the most attractive media through which a business can interact with an audience. Individuals allow an exceptional view into their thought processes, by leaving traces of their activities - personal, social and professional - on the internet. Social analytics attempts to draw relevant understanding and inferences from them which could be used by different divisions of various brands. It is very difficult to ensure that the analysis is relevant and reliable. The most common use of social media analytics is to mine customer sentiment in order to support marketing and customer service activities. It is important that the models correspond to the business context and the intervening mechanics are accounted for. Read more at: http://www.business-standard.com/article/management/social-listening-for-market-intelligence-114092100688_1.html