SigmaWay Blog

Research is a costly and time-taking process. Many businesses use social media as a cost effective and depth-tool to learn the insights about the market, consumer behavior, brand appearance, and other market research. One has to understand the benefits and create a proper research plan to use Social media. To use Social media one has to understand the benefits and create a proper research plan. The ways to implement and use social media in market research methods are: Firstly, Track Trends with Social Media for Real-Time Insights. Secondly, Learn the Language of Your Audience for Improved Marketing Appeal. Thirdly, Use the Real-Time Aspects of Social Media for Quick Research. Fourthly, use Social Media to Broaden the Scope of Your Market Research. Fifthly, Discover Unnoticed Trends and Insights by Engaging Instead of Leading. Sixth, Harness Social Media Research for Improved Cost Efficiency. Read more at: 

World Cup 2014 is scientifically more advanced. The world has advanced in every feature so does the sport. It is the most scientifically sophisticated football tournament. The referee has used a spray to draw circle around the ball when a foul is committed. The line or the circle vanishes after sometimes, it is actually the water-based substance used to create the foam. Three processor image cameras used to determine the objects and do all the work of tracking real time data .This help to find out how many miles a participant runs and the velocity. It also track the ball location. The fans are also benefitted along with players from these advances. other technologies such as goal line technology, some hi-tech cameras to arrest the actions closely, the official page World Cup FIFA app, boots made from man-made resources, advanced football kits. Read more at: 

http://www.socialmediatoday.com/content/experience-most-high-tech-world-cup-ever

Could business analytics provide a solution to the pressures faced by the American healthcare system? As in the case of Mount Sinai Medical Centre in Miami, business analytics generated a very high payoff because it involves efficiency driven, intensive, statistical exploration of an organization's data. In the above case, it determined that the center was overpaying for the pacemakers. At the HIMSS conference, we witnessed plenty of startups peddling immediate business analytics solutions to healthcare organizations. Eventually healthcare organizations will adopt business analytics, but the process will take several years for the following reasons: Lack of Compatibility between Systems as introduction of business analytics and then integrating it with existing infrastructure is challenging. For business analytics to get to market it needs to undergo trials in one or two hospitals. Organizations require their softwares to be customized. So suppliers require time. Staff members need to be trained on how to use the software correctly. All these are time consuming. Hospitals should approach their management strategy from a higher level, planning systematic solutions. Read more at:

http://www.informationweek.com/healthcare/analytics/business-analytics-will-help-healthcare-just-not-overnight/a/d-id/1279087

Consumer choice process has two steps. Firstly, he assigns a value to each product according to his willingness to pay. Secondly, the consumer compares and ranks these values. People evaluate the stimuli that they see even if they do not have to choose. Marketing may not necessarily need a billboard or commercial in order to materialize. It may extol the positive values of a product.  A consumer may subconsciously value a product anyway.  There are certain aspects that a company's advertisers have to worry about besides what its competitors say or how they advertise because if consumers automatically assign values to products, then marketing may not save a product that has many deficiencies. This may lay out cost effective opportunity to the present advertisers. Companies can highlight some positive virtues of a product on the product itself. Read more at: 

Knowledge gap is the disparity between what we know and what we need to know. Most of the information is imperfect in the real business world. The question that arises when leaders make decisions is the cost and its valuation. It is time consuming to know whether the decision is good and valuable. Organizing an internal effort to determine what reservoirs of knowledge exist inside the company and sometimes it exist in unexpected places, channeling people and published market studies are often good for the market. In case of an outside research partner, they must be open on methodology, listen to you and must be on the same platform on the basis of the timing and level of precision. It may be happen that you are in a stage where nothing more than validation is required to move to the next step. Common sense is most important to bridge the gap and move toward perfect knowledge which is both acceptable and appropriate. Read more at: 

A new study shows that the people doesn’t think social media advertising on platforms such as Facebook and Twitter are building  impact. By 2017, brands are probable to spend $11 billion on social media ads across several platforms. 92% of businesses use Facebook advertising and more than 23% publicize on Twitter, LinkedIn and YouTube. 90%  believe that social media marketing helps their businesses, with 58% saying it really affects sales and 88 percent saying it advances brand knowledge. Twitter and Facebook advertising allow businesses to attain people who will respond. People may claim that advertisements on social networking sites don’t impact their buying behaviors, but case studies and research contradicts it . Brands should appraise the effectiveness of paid social advertising .Marketers achieve goals through paid ads on social networking sites, it requires experience in audience targeting. Read more at: 

http://www.socialmediatoday.com/node/242281

The fastest growing market for smartphone and tablet are used for gaming purposes more than desktops and gaming consoles. Gaming through social networking sites is also increasing. Reportedly the Asia Pacific region has the highest number of gamer in the world. Social gaming market witnessed high growth rates in Japan than mobile games. In China gaming users are also increasing remarkably every year. In India, mobile is forecast ed to be the fastest growing segment in the gaming industry with revenues matching up the level of console gaming. In the U.S. advanced online gaming and gaming on mobile devices has outpaced social gaming in popularity. In Latin America, Brazil is the largest online gaming market. In Mexico mobile was the most preferred platform for gaming users whereas in Europe, Germany was the leading country that generated huge revenues from game downloads. But in France, computer was the most frequently used gaming platform than smart phones. Mobile gaming in South Africa outperforms online gaming on other platforms.Read more at:

Business intelligence is a strong foundation for any business strategy. In this fast moving world where every small to big enterprises are struggling, it is vital to set up a proper environment for business intelligence application. Cloud based BI is recommended because:  It reduces implementation time as cloud BI is inexpensive software that completely focuses on the core business. Cloud BI saves money, time and energy. Secondly it is very easy to manage the changing requirements according to the number of users. Thirdly it is very simple to use. Fourth reason is faster return on investment can be expected since less is invested in setting up the application. Fifthly it is simple to use as cloud based BI is independent on IT for reporting. Cloud BI also increases flexibility during execution and implementation. Lastly cloud BI serves multiple clients without reducing duplicity of data and ensuring centralization and security of data. Read more at:

The launch of big data analytics has brought confidentiality concerns as a rising subject for the customers. Obtaining data is important in order to improve its ability to connect their business to the target consumer by analyzing customer behavior. Casting uncertainties from the consumers on how entrepreneurs use their personal information while collecting data endanger the trust that every business enterprise should build. The consumers are aware of the value of their private data. To a reasonable extent the consumers are willing to share. Privacy is more important to the consumers and they expect marketers to give it owing admiration. Businesses that do not respect the privacy of their customers will be likely to mislay their faith. some strategies to be taken to re-establish the trust of customers between business and the customers. Many customers are prepared to share their personal data if they are guaranteed of their privacy. Read more at: 

http://www.socialmediatoday.com/node/216026

Many companies are discovering that big data can also be used for security by offering a broader view of risk and vulnerabilities. In today's complex network environments, Advanced Persistent Threats (APTs) and other cyber threats can be wiped out by leveraging intelligence from data providers. Six ways for using big data to wipe out cyber threats include DNS feed which can provide lists of newly registered domains, domains commonly used for spamming and newly created domains, which can be incorporated into black and white lists, C2 systems which provide black lists of IP addresses and domains, threat intelligence which may be used to help determine if an address is safe or not, network traffic logs help to log all of the networks traffic  or even just parts of it, honeypots can be effective in identifying malware targeting a particular network and finally data quality is important to call attention to the data feed itself. By utilizing big data organizations can create more robust threat and risk detection programs. Read more at

http://www.informationweek.in/informationweek/news-analysis/296971/tips-wipe-cyberthreats/page/2

 A McKinsey study last year stated that companies using Big Data and data analytics effectively show high productivity rates and profitability. But implementation of data analytics is challenged by lack of skilled manpower. Recently many B-schools are stepping up and have emphasized on advanced analytics techniques such as 'Clustering', however very few institutes teach Big Data technologies like 'Hadoop'. The hiring companies which look for data analytics include digital companies, ad agencies, and IT companies and so on. Internationally a vast number of management schools including New York University, University of Texas at Austin, Georgia Tech have had Analytics certificate programs for the last five years or so.Read more at

http://www.business-standard.com/article/management/learning-the-abc-of-big-data-114062900615_1.html

The word start-up was a global slogan in 2000. Start-ups are generally new companies, undergoing researches and growth for different markets. E-commerce is contract of business by e-mail. Recently, one sees an astonishing rise in the number of e-commerce start-ups in India suggesting the increase in the number of risk-takers and customers eager to procure online. Regardless of tangible and non-tangible goods, these businesses made customers buy from them. Some famous start-ups possessing assets, talent or ideas come up and they succeed. There are almost eleven e-commerce start-ups in 2014 such as circle, crinkle, fashion and u, flipboard, level money, lyft, oyster books, and many more.. Read more at: 

http://www.socialmediatoday.com/node/237276

According to the Business Technology Innovation Research, analytics is the topmost priority. Three key core areas comprise 2014 analytics research agenda. The first consists of a definite focus on business analytics and methods like discovery and exploratory. The people and process aspects of the research include how governance and controls are being implemented along with these discoveries. The exploratory analytics space comprises business intelligence. Value indexes, mobile business intelligence and business intelligence will provide deep explanations and ranking of vendors in these categories. The area of second agenda is big data and predictive analytics. The first research on this topic will be released as benchmark research on big data analytics which explains vendors of software that helps organizations do real-time analytics against vast data. The third focus area includes information simplification and cloud-based business analytics including business intelligence. Thus, Analytics as a business discipline is getting more importance as we move forward in the 21st century. Read more at: 

http://tonycosentino.ventanaresearch.com/2014/01/23/business-analytics-in-2014-trends-and-possibilities/

Today call centers are becoming increasingly famous all over the world. Call centers play a vital part in most modern organizations, as they fulfill the need of creating a strong bond between a company and its customers. It is basically a place where inbound calls to the company are taken for customer service and support, while outbound calls to customers and clients are made for telemarketing. Taking the help of a company specializing in call center support will provide many benefits including: 1) saving money 2) saving time 3) providing expertise 4) better reputation. An expert call center gives protection to company and help build reputation. These benefits are required for many online companies and the best way to find a great call center is to compare the cost, reputation, such that any language barrier does not sustain between the countries. Read more at: 

http://serversitters.com/what-is-a-call-center-and-how-can-it-help-your-business.html

Some strategies haven't succeeded dealing with supply-chain management. The reason is the cost of hiring expert workers. According to researchers the union of data science, predictive analytics and big data likely to alter the way in which supply chain managers lead and supply chains function. They named this as DPB. Companies have used datasets to plan ideas to meet customer demand. But now they combine external data to better estimate future risks .two points to judge analytic skills: 1) Data science and domain expertise are not mutually exclusive: Analytical skills are important for data scientists who focus on Supply Chain Management (SCM).2) that doesn't mean theory doesn't apply: Strong theoretical knowledge is essential in SCM. Use of suitable theory to build models before operating predictive analytics is key to justifying a circulation of false positives. The three links in supply chain: manufacturers, retailers, supply management, shipping management and human capital. Read more at: 

http://sloanreview.mit.edu/article/are-predictive-analytics-transforming-your-supply-chain/

Big data, the huge amount of structured and unstructured information will slow down most traditional approaches to data management. Cloud providers such as Amazon Web Services are contributing powerful, profitable approaches to analyze big data. Analytics can make organizations "self-healing" or "self-optimizing."The AWS services directory has a mixture of SQL and NoSQL database technology. Amazon DynamoDB is a managed NoSQL database service has a single-digit millisecond latency that makes it a fine fit for big data project where fast line with the data is a must.  The first difficulty need to think in big data analytics is data amalgamation. Amazon Relational Database Service (RDS) is a relational database that can sort in the AWS cloud. Amazon Redshift  (Oracle), which is a petabyte-scale database intended for big data analytics and data warehousing. Finally, Amazon Elastic MapReduce is a Hadoop file system structure on Amazon Elastic Compute Cloud decrease queries. Read more at: 

http://searchaws.techtarget.com/tip/Whats-what-in-AWS-big-data-analytics?asrc=EM_ERU_30984098&utm_medium=EM&utm_source=ERU&utm_campaign=20140630_ERU%20Transmission%20for%2006/30/2014%20(UserUniverse:%20932694)_myka-reports@techtarget.com&src=5265609

Healthcare is altering rapidly and so is the industry's need for analytics and business intelligence. Sometimes business intelligence refers to a large group of analytics, data warehousing and revelation tools. Sometimes, business intelligence tools are associated to the visualization coating only - tools that take the data and gives a visual illustration of it. The core of data warehousing is a dimension to assist the understanding, approaching and exploiting data in terms of BI. In general, a data warehouse is a centrally managed and easily available copy of data gathered from the transactional information systems of a health system. Such research and analysis enable measurement, which helps in accepting and the most informed business and clinical decisions. Sources can be internal , such as electronics health records (EHR) systems, patient happiness systems, prices or financial systems; or exterior, such as systems linked with a state or central administration . Read more at:

http://www.healthcatalyst.com/healthcare-business-intelligence-data-warehouse

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Digital Marketing agencies offer a service for a calculated fee if one wants to undertake a media marketing project, he has to hire a programmer who specializes in social media marketing. After the project is done he is left with two unnecessary employees to whom he has to pay a fair amount. These agencies will allow him to use the knowledge for minimum period of time with no responsibility after the end of the project. These agencies are well responsive of the reality that what marketing method hysterics the company best. Two varieties: large and small. Larger companies admittance variety of tools and they publish these messages in Twitter, Facebook, emails. The smaller companies may do not have huge resource and tools they spotlight on an exact feature of social media. A person-to-person conversation with the top personnel in that company is an additional benefit which the small agencies provide.Read more at: http://socialmediatoday.com/michael-bird/2537756/bring-your-business-global-marketplace-what-look-your-digital-marketing-agency?utm_source=feedburner&utm_medium=email&utm_campaign=Social+Media+Today+%28all+posts%29

Market research is classified into two categories: problem identification research and problem solving research. Problem identification research helps the marketing teams to identify the problem and its implication. Through problem identification research the factors like market characteristics, brand image, market share and market potential are discovered. Brand image is the customer's perception about the company's brand; market characteristics looks at the variety of preferences of the customers; market potential refers to the product's potential profit and the demand elasticity of the products; market share gives an estimate of the share of market that is captured by the concerned company. The research options like market segmentation, distribution research, pricing research, promotional research and product research help solve potential problems. Distribution research determines where the product should be sold; market segmentation involves grouping customers with similar backgrounds and preferences; pricing research determines the actual price of the product; product research involves testing a new or revised product and regular up gradation and promotional research measures the effectiveness of advertising strategies. Read more at:

http://blog.marketresearch.com/how-to-identify-solve-your-business-problems-using-market-research

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People are constantly checking their email and social sites from their mobile phones. This blog talks about a few instructions on creation of victorious copy for mobile marketing operation.1) Mobile Tech build electronic mail fundamental: People using smart phones or tablet have email associated to it and check it constantly. 2) Visualizations  Are significant phone  Copywriting: Use of visual content such as infographics must be used to make sure that people will check your content which help them to get the knowledge without reading the text. 3) Small Content: Always keep the text of content or visuals like infographics short.4) Get your trip rapidly: We require to convey the thing fast without giving a large summary. 5) Use Bullet Points to push People to Read More: This is an important thing to consider as bullet points help readers to go through main information without wading through plenty of passages

. Read more at:

http://socialmediatoday.com/expresswriters/2532711/5-tips-successful-copywriting-mobile-marketing