Big data’s role in marketing

Marketing dances the fine line between pure numbers and human touch. No business of a subdivision of business can run without data. Similarly, marketing have been embracing big data to meet their needs as well. Now marketers can successfully judge who is a loyal customer and who is not. Using big data marketers has successfully identified potential customers, their demographics and ways to retain them. They can identify what the customers want and need which the competing company fails to deliver. Analysis of results has also become easier. Read the full article here: http://it.toolbox.com/blogs/hosting-facts/how-big-data-is-transforming-marketing-for-good-71635