SigmaWay Blog

Websites are a great marketing tool for any online or offline business. Websites must be customized with proper content and tools. Good website builder is a must for creating a website. The website must have a clean design as it is much appealing to the visitors as well as easy to navigate. Websites must also be designed for mobile because nowadays most people browse using their mobile devices. Also sitemaps must be included. All important information about the business must be given to the users or customers in order to gain their confidence. To know what potential customers are searching online business may use keywords like Google AdWords Keyword Planner. The contents on the website must be shareable so that it is easier for the customers to spread the word about the businesses. To read more follow: - http://it.toolbox.com/blogs/marketing-strategies/3-features-your-small-business-website-needs-to-have-73589

Marketing dances the fine line between pure numbers and human touch. No business of a subdivision of business can run without data. Similarly, marketing have been embracing big data to meet their needs as well. Now marketers can successfully judge who is a loyal customer and who is not. Using big data marketers has successfully identified potential customers, their demographics and ways to retain them. They can identify what the customers want and need which the competing company fails to deliver. Analysis of results has also become easier. Read the full article here: http://it.toolbox.com/blogs/hosting-facts/how-big-data-is-transforming-marketing-for-good-71635

According to Gideon Kimbrell (CEO of InList.com, Founder of Syragon), for developing a successful multi marketing strategy an organization need to follow some steps: • Take a decision with influencers or consultants who have experience. You can also choose social media influencers for posting information.
• Have complete knowledge about your customer’s behavior, which can be used in making marketing strategy and use CRM
• Business earns loyalty by engaging customers, so use high visibility placements.
• Asses your present and potential customers value.
For building a good marketing strategy, an organization needs to focus on the customer. Read more at: http://www.entrepreneur.com/article/245360

Today's small businesses are setting their focus on their own unique products and services rather than the best piece of real estate for showcasing. They now cater to local markets and potential customers and are shifting their focus towards local SEO. There are many valid reasons for this. Customers simply choose to spend their hard earned money locally as it gives a feeling of economic stability. To know more about why and how to optimize a small business presence with localized SEO efforts, read the article by David Goehst (Entrepreneur, Expert Blogger, and Search Engine Pro) at: http://www.huffingtonpost.com/david-goehst/how-local-seo-speeds-up-small-business-growth_b_5830646.html