SigmaWay Blog

Domain Level Metrics has released a beta version of its tool for mining aggregate metrics and provides an API (Application program interface) aggregate data from marketing analytics provider Moz, search analytics firms SpyFu and SEMrush and web stats provider Alexa. The benefit is that one does not require subscription to access the data on these platforms. To use this data it can be exported to a .csv file as the domain metrics itself is not available via an API. To read more: http://marketingland.com/new-dashboard-offers-metrics-selected-search-web-analytical-tools-184464

There has been a transformation and a creation of positive impact on the social and economic relationships across the stakeholders. Thus companies today need to treat Big Data and analytical tools as an asset. However data presents inherent challenges in adoption. Companies are grappling on how to contextualize information, and presenting the data in a lucid manner is another challenge. Without making inroads into old processes and investing in the right kind of people to tap into data's hidden potential, a company can never fully realize the scope data offers. According to several research studies, Big Data is a top business priority that can transform processes and organizations. Thus a good data miner always finds a right balance between machine and man. Data visualization is another important tool to help management and reflect how businesses and markets are changing. To know more, please follow:

http://www.informationweek.in/informationweek/perspective/297284/-challenges-opportunities