SigmaWay Blog

When combined with direct mail, social media marketing can open the portal to a powerful promotional strategy?  The three C’s of social media marketing make it clear that you really have nothing to lose – and everything to gain – by establishing an active, and lucrative, online/offline presence. 1.) C is for content: Being seen and listened to is everything when it comes to making an impact on your customers, and attracting new business. 2.) C is for Connecting: Research indicates that there’s every reason to believe that connecting with your customers through various social media channels will lead to greater brand loyalty. 3.) C is for conversions: Every conversion starts with a conversation, and there’s no better place to communicate regularly with your ideal market than at hangouts like Google, Twitter, Pinterest, and Facebook. Read more at: http://www.business2community.com/social-media/3-cs-social-media-marketing-01864077#Oq3u08OGbAqj4KQR.97

User generated content(UCG) marketing is any type of content that has been put up by unpaid contributors in the form of pictures, videos, tweets etc. rather than the brand itself. It has proven to be a great tool to increase customer engagement. Around 76% social media users think UGC brand is more trustworthy. People who actively participated in UGC campaigns are in the age groups of 25-54. Moreover, sometimes videos created by users on YouTube get 10 times more hits than the actual brand. Even in the digital age word of mouth referrals are the best kind. A successful UGC campaign Increase authenticity, app engagement, app reach and brand loyalty. Read more at : https://www.entrepreneur.com/article/289838

The defining feature of the millennial generation is technology. The millennial generation is very crucial while building a loyal customer base. The key question is how to increase millennial brand loyalty. An article by Anqi Cong, student at Carnegie Mellon University, talks about some do's regarding increasing brand loyalty.

To know in details visithttp://socialmediatoday.com/anqicong/2421456/how-increase-millennials-brand-loyalty