The world of Web Experience Management has come a long way. Starting from traditional, brochure-ware, static web content management to a now more efficient – agile service - oriented web experience management platform. With the help of this platform, we can get the following benefits:

• Ability to mix content management with line-of-business applications and existing customer data
• Be prepared for all the changes occurring in this dynamic world

To avail these benefits and while considering an agile or content-services approach, firms look for the following capabilities:

• Decoupled Architecture
• Agile Deployment Model
• External Preview
• Structured Content
• NoSQL Database

To know more, please read the following article by David Hillis, VP, Business Development, Ingeniux at cmswire.com:

http://www.cmswire.com/customer-experience/agile-web-experience-management-content-as-a-service/

Small to medium-sized businesses use contact management systems (CMS), where a single sales person interacts with the entire client base and they replace CMS with CRM system when their clientele increases. Marketing can be done using CMSs, but with CRM systems one can extract sales data more implicitly. CRM systems allow marketers to target customers that the system has identified by analyzing and CMSs reveal when last time a customer purchased a product or service. Nowadays, vendors advertise their CRM products with features that allow for the integration of CMSs but in reality, data from the contact management software can only be extracted and imported into the CRM system. Read more at: http://it.toolbox.com/blogs/insidecrm/is-it-time-to-integrate-your-contact-management-software-with-your-crm-software-65416

Content Management System (CMS) is an important part of success of any corporate website. But, to choose CMS is a difficult task. Here are five points we can consider while choosing a CMS for an organization. 1. Open Source vs. Proprietary. 2. Know Your Business and Technical Requirements. 3. Editing and Workflow Functionality 4. Customization Support 5. Social Community Support. To know more about the above points, follow Will Kelly (technical writer and analyst focusing on enterprise mobility and analyst at Studio B)’s article link: http://it.toolbox.com/blogs/insidecrm/5-things-to-consider-when-selecting-a-cms-62901