News by Ben Sisario, staff reporter of The New York Times, talks about how Twitter’s data pile has immense value to the music industry. He also mentioned that a successful partnership can help in proving its value to musicians beyond its well-known uses for communication and self-promotion.

To know more visit http://mobile.nytimes.com/2014/02/03/business/media/twitter-and-300-team-up-to-find-musical-talent.html