Big data has started to play a vital role in gaming industries nowadays. Providing individual experience and maximizing the advertising of its products, gaming industry is far beyond ready to take big data to its peak. They have implemented techniques to collect data directly from online sources. They have data for marketing like never before. Big data has a new definition, a new meaning to everyone in the gaming industry, big data means a better consumer experience. Read more at: 

https://www.smartdatacollective.com/online-gaming-industry-uses-big-data-analytics-grow/

Social media has opened the gates of consumer data and outdated demographic advertisements. Companies can gain a lot of information on individuals through their social media accounts. Every post made, comment liked, or page shared gives an insight into who we are. New features also allow social media sites to learn why certain ads don’t appeal to us, and which ones we tend to react more. Managing vast information in a social media site is a complicated process. Read more at: http://www.socialmediatoday.com/content/using-data-better-social-retargeting