SigmaWay Blog

Companies are always trying out ways and means to keep their employees satisfied, after all they are the work force that keeps that wheels running. Companies are often coming up with new and innovative ideas to motivate their employees keeping an eye on their budget constraints. Here is one innovative idea; a luggage party. All one needs to do is to select random employees and send them on an all paid trip for the weekend. The prospect of a trip, a chance to get away from the work pressures, that too on the house excites most.  Another idea could be to give “play time”, a chance to relax with activities like table tennis, indoor basketball. Its a sure shot way to reduce stress levels and keep employees happy. Introducing a snack bar might also help the cause. To know more, please follow:
http://www.business2community.com/human-resources/5-fun-employee-benefits-big-companies-offer-and-you-can-too-01268109

Maximizing ROI has become the ultimate goal for Marketers. Increasing visibility, likes, followers and tweets seems to be the major indicators. Daniel Newman, author of The Millennial CEO and a Forbes contributor, in an article in Forbes term these indicators as vanity metrics which distract marketers from the actual story. Rather than measuring likes, focus should be on how many of the likes were converted into new customer and other measures which go beyond customer acquisition and sales that will help discern their real growth story. 

He lists out 7 things that marketers should measure: 

• Top of funnel conversions

• Engagement

• Customer satisfaction

• Customer Retention 

• Employee satisfaction 

• Employee retention 

• Attributable Revenue

For more on this, follow the link http://www.forbes.com/sites/danielnewman/2015/05/12/7-things-marketers-should-measure-big-data-can-help/

Change management is a systematic approach while dealing with change, both from the perspective of an organization and on an individual level. For successful change management an organization needs the satisfaction of employees. According to Jeffrey Liker (President, Liker Lead Advisors), most of the organizations are looking for lean transformation and they are facing problem while transforming as they focus in reasoning process. Read more at: http://www.industryweek.com/change-management/change-management-and-lean-transformation