An article by Sue Cockburn, Founder of Growing Social Biz, conveys that it's not that the customer is always right. They're not. But, they need to see us owning the problem when they believe they are right. Arguing to prove we are right and they are wrong may allow us to win the battle, but we'll likely lose the client. Clients deserve the benefit of the doubt. Maybe sometimes we'll be taken advantage of and sometimes we won't be able to fix mistakes or won't be able to take responsibility for something that is very clearly customer error and possibly not fixable. Keeping the customers we have and building on that base is much more cost effective than gaining new customers while existing ones stream out the back door!

To know more visit http://socialmediatoday.com/suecockburn/2428621/great-customer-service-not-about-being-perfect

An article by Sofie De Beule, community manager of Engagor, conveys that the majority of mobile consumers use their devices to broadcast their location by checking in on Foursquare, posting a photo on Facebook from dinner with friends or getting directions. Thus location-based social data has become the new currency to engage and build stronger relationships with consumers. Therefore, location-based marketing - targeting people with advertising, based on their location - is essential for businesses to partake in. To keep the mobile-savvy consumer engaged longer, one-to-one connection and delivering the right content through a personalized message based on their personal, localized data is essential. As the connected consumer continues to rely on their mobile device to determine where they will go and how they will spend their money, companies need to embrace location-based marketing.

To know more visit http://socialmediatoday.com/sofie-de-beule/2399336/why-location-based-social-data-new-currency