Internet has opened up new possibilities for communicating, from emailing and blogging to mobile video chatting. Most businesses now communicate with their customers through multiple online channels. As brands prioritize this digital experience, they often overlook communicating by voice is faster, easier, and more effective than typing messages. According to the advertising and marketing advisory firm BIA/Kelsey, calls to businesses are expected to exceed 169 billion per year by 2020. These calls are 10-15 times more likely to generate a successful sale or follow-up activity than digital form submissions, which means they are more efficient in generating revenue. Voice is central to communication, and because it’s not strictly an online channel, it presents a challenge for brands that treat digital transformation as a matter of generating clicks and website views. The challenge is particularly acute for businesses that operate in categories such as insurance, lending, travel, or healthcare. In these “considered purchase” categories, consumers typically reach out to a brand after conducting preliminary research online, and are thus well qualified to buy. Read more at https://hbr.org/2017/07/your-customers-still-want-to-talk-to-a-human-being

If you think that the internet is the best invention of all the time, then watch your words, there is more that will amaze you more than internet ever could be, presenting - Internet of Things.

 Internet of Things (IoT) is an arrangement of interrelated registered devices, i.e. they are more advanced machines, objects, that is equipped with interesting identifiers and have the capacity to exchange information over a system without requiring human-to-human alternately human-to-computer communication.

It is basically the network of physical devices, vehicles, buildings and other items—embedded with electronics, software, sensors, actuators, and network connectivity that enable these objects to collect and exchange data.

The IoT permits things to be sensed furthermore and remotely over existing organizational infrastructure, making chances to a greater amount to regulate the mix of the physical universe under computer-based systems, and bringing about enhanced efficiency, exactness and more investment benefit. When IoT is combined with sensors and actuators then these devices become a system to generate and analyse the life of a human and their interaction with different object that grows up the technology-human relations, which includes innovations for example, advanced mobile grids, advanced mobile homes, smart transportation smart cities. Every relic is particularly recognizable proof through its inserted registering framework anyway can inter-operate inside the existing web foundation.

Some examples of IoT based platforms are:

1. Google Home: Speaker with Google Assistant

If you loved Google Assistant in your android devices or Chromebooks, then this device is for you. It is a home Speaker system that works with the google assistant embedded in it.

2. CUJO: Smart Firewall for the Smart Home

         Is Home Security is your concern??? Then Cujo is the answer for you. It analyses the local network traffic data in real time and sends statistics on that data to cloud for further analysis. 

The Internet is giving us so much opportunity to improve our writing, presentation on any topic. Some marketing tools are really helpful and time saving, above all we can learn anything on our own by using these marketing tools. Kasia Perzyńska (a reliable and independent SaaS Marketer) writes an article about what marketing tools we must use in our daily lives. She also writes the details about these marketing tools which will help all the readers. Read more at:

http://www.business2community.com/marketing/list-marketing-tools-wont-able-live-without-01557227#ujDA9eTgUAZiPfGB.97

Social media refers to the use of virtual social networks, peer review and other social tools in purchasing process. According to a study, 64% of smartphone users use their phone to shop - and most of them look for reviews and recommendations from a number of sources to help them make their buying decisions. Reviews in social media affect consumers of different ages and races. Shoppers embrace the Internet for a variety of reasons like convenience, price, and selection. Read more at:

 http://www.emarketer.com/Article/How-Social-Media-Influences-Shopping-Behavior/1013718

The goal of marketing technology is to deliver "the right message to the right customer or audience at the right time," says Jake Sorofman, research vice president at Gartner. Marketing technology has evolved into a combination of complex software and data. Tools which are used today with marketing technology also create new complexities and difficulties. It can't solve the ad- waste dilemma. This means that the marketing team wastes billions of dollars on digital ads that no one sees. Marketing tech can't tell about the impact an advertisement had about the brand to the viewer. Read the complete article here: http://www.cio.com/article/3024934/marketing/how-and-why-marketing-tech-fails-to-deliver-on-its-promise.html

There is a lot of confusion building around marketing tech and ad tech. Are they same or different? There are minute differences between the two. Let's see what they are. Marketing technology comprises of tools that manage marketing processes, customer analytics, digital content and workflows. It covers all aspects of marketing, SEO, and even ad tech. It is basically the understanding the customer and optimizing data science around them. Programmatic buying and selling of advertisements are referred as ad tech. Both of these technologies also share many similarities. Read the complete article here:  http://www.itworld.com/article/3030325/marketing/what-the-hell-is-the-difference-between-ad-tech-and-marketing-tech.html

Big Data, one of the prevailing trend has changed our mind-set about Internet and other Technologies. The five keys to get an idea of the reach of Big Data are: 1) the amount of Data transmitted through an optical fiber doubles every nine months. 2) The number of cellphones in the world is now equal to the number of people thus becoming the fastest adopted technology ever. 3) Facebook has 1.3 billion active users and one hundred hours of video are uploaded to YouTube every minute 4) The number of IP-enabled sensors are increasing 5) 90% of the world's stock of data was generated in the past two years. Thus, Big Data has many applications in the business world. Read more about this article at:  https://www.bbvaopenmind.com/en/5-data-about-big-data/?utm_source=facebook&utm_medium=techreview&utm_campaign=MITcompany&utm_content=5bigdata 

The Internet of Things is a new way of collecting data which are then stored in the cloud, interpreted that users will interact with through their phones, and then shared socially. It will allow businesses to know more about their customers that will help them to market products in new ways through completely new channels. The Internet of Things is changing the internet from a thing that people use sometimes into a thing that exists. Read more at: http://digitalmarketingmagazine.co.uk/articles/internet-of-things-101-2/1597

One may think how anyone can make a profit by issuing credit cards. Lending money to people up front, so they can buy what they want to with it, then 30 days to pay it back without interest. But the contradiction is with a market valuation of about $133 billion and profit margins at 42%, Visa has proven that extending credit to consumers and assuming they'll be irresponsible is as gainful an industry as any. The process involved in the Visa model is: Bank X distributes its Bank X Visa cards to accountholders, who now have the convenience of not having to carry wads of bills for every commercial transaction. Now the banks start charging 14% or 19% or 24% interest which keeps adding to its total revenue. Visa, in the form which it is today would not have existed if people bought only what they could afford and saved for their large purchases. If you pay your Visa bill entirety every month, it costs your financial institution to accommodate you. They'll lose money on the deal. On the other side if you incur a balance and add to it with each pay period, you'll be contributing to a scenario whereby Visa's stock price has not only tripled over the past three years, but remains well shy of an ambitious one-year target estimate. Read more at: : http://www.investopedia.com/articles/markets/080714/how-visa-counts-your-credit-card-balance.asp

Customer relationship management deals with all types of interaction between a company and a customer, whether it is sales or service-related. Customer relationship management is generally used to explain the relationship between business houses and customers. CRM systems are also used to manage business contacts, clients, contract wins and sales leads. Technology Advancement have changed consumer buying behavior, and today there are many alternatives in which a company can get in touch with its customers and collect data about them. Technology and the Internet have changed the way companies approach customer relationship strategies. There are various benefits of CRM strategy like it helps  understanding the customer, retaining customers through delivery of better customer experience, attracting new customers, win new clients and contracts, increased profitability, decrease customer management and helps the companies to know what the customers and the general market want. To know more about CRM go to:http://www.webopedia.com/TERM/C/CRM.html

OpenSSL is a software library which is used in everyday for proper functioning of internet. It is not only used for SSL by websites, but also for all sort of software with cryptographic need use it. OpenSSL is dependent more on API more than its OpenSSL library. Including both of this in the system may cause a risk for the major developers like Red Hat. For more information, go through the article written by Larry Seltzer, an expert in technology.

http://www.zdnet.com/is-openssl-secure-in-its-dominance-7000028644/

With the advancement of new technologies, big data and internet, young professionals are getting opportunities for new career options. With the growth of facebook and twitter, different organisations of BFSI sector require more professionals for their work like collecting data, prediction and forecasting revenue. So doors for new jobs are being opened in front of the young pool of talents.

For more information, please go through: http://economictimes.indiatimes.com/news/news-by-industry/jobs/rise-in-demand-for-social-media-experts-in-fmcg-bfsi-pharma-companies/articleshow/29500508.cms