Social media is not much of a money minting way. Such campaigns can be set up free of cost but of big results, there should be some expenditure for good results. Proper planning and strategizing must be done before posts are made on the websites. Having a consistent volume of data posted is of utmost importance. Being an active user can attract a bigger volume of potential clients towards your business. There is no such thing as something for nothing. Without providing value to customers, there will not be profits to the business.  Approaching people at a personal level makes a lot of difference.  Engaging content draws the non-attentive followers to pay attention to the firm.  Read more at: https://www.forbes.com/sites/jaysondemers/2017/10/05/the-10-factors-that-will-make-your-social-media-marketing-campaign-profitable/#ebb863f66976

In the current world, social media can be a massive tool for business expansion. Choosing the right network brings the business in the required lime light which helps in making the brand known. Visual images and graphics are an indispensable tool for catching attention. Staying consistent in connecting with the customers at a social level brings the business to the forefront. it is equally important to highlight the main business of the organization and be consistent in sharing content. Organizations should make full use of the profile box on social media sights. Self-promotion is a must for firms, and trying to be major on a few platforms is better than being minor on multiple. Read more at: https://sproutsocial.com/insights/social-media-branding/

In today’s business world, digital marketing should be an important business strategy. But, it should not be limited to the online spectrum only. Businesses should consider the print medium as a part of online marketing strategy. Print and digital medium should work together to grow your business. Read more at: http://www.business2community.com/marketing/print-important-part-online-marketing-strategy-01717842#3TKoSv2DtBUQkVi1.97

The landscape of online marketing is changing. It is found that that there are 3 billion people use their computers to access information, videos, movies, books, and other data files and there are ample reasons why online entrepreneurs should support themselves for the future online changes. Read more at: http://www.business2community.com/infographics/10-digital-marketing-experts-shed-light-top-industry-trends-2016-infographic-01563498#uv5K8IIZqbOjPMKp.97

Business intelligence provides you a greater customer insight and predictability on a product life cycle. But such digitalization has also some disputes as well. Most people around the world are tech savvy and surfing for a new product with better features. Analytics is growing at a fast pace and is creating a backlog. Day to day new product launch is providing zero visibility on upcoming product life cycle. Removing backlogs to smart productivity as per customer's likability is the new trend of business analytics. So there are challenges like cost, security and infrastructure, availability of skilled professionals. So overcoming challenges in BI and complete leverage on it is the new mantra for business empowerment.

To read, follow: http://www.business-standard.com/article/management/the-challenges-of-business-intelligence-116041000615_1.html

Retailers and most of the brick and mortar shops store their customer's data to understand their buying and transaction behavior. Some obscure data point that may help them become more knowledgeable about their customers. However, hidden from these in-store shopper analytics are all of the transactions their customers make outside their stores with competitors. In recent past, there are many switching of preference to online one. But this up growing online marketing basically picking the flaws of customers' real time analysis in case of brick and mortar shops. So it's high time to either integrate or dig into flawless marketing analytics.

To read, follow: http://www.forbes.com/sites/forbesinsights/2016/04/27/the-hidden-danger-in-brick-and-mortar-customer-files-amazon-prime-members/#69beabd83681

Most businesses need a combination of multiple marketing techniques to exhaust the full potential and make it more productive. Though internet usage is increasing each day, but offline marketing channels still involve lots of customers. Best marketing strategies merge both offline and online marketing. This might seem a difficult task, but machine learning models make it easier. These lessons from the data field which channel, in what way, and at what time will be most effective for the particular set of customers. This is called intelligent messaging. Thus leading to maximize success of marketing. A significant increase in the success rate has been observed in the marketing strategies using these techniques. Learn more about it in the article written by Brendan O'Kane (managing director and chief executive officer of OtherLevels) at: http://www.itproportal.com/2016/01/04/intelligent-messaging-big-data-machine-learning-a-powerful-combination-for-multi-channel-marks/

In any online marketing, detailed reporting is vital. It tells us about the work being done. A simple reporting should take no more than 25% of your hours. Columnist Matt Umbro, in his article link, discusses about some ways to minimize time spent on reporting and making it efficient. He tells us about some techniques for better reporting efficiency. They are: Determine what’s necessary; Automate what you can; and have an honest conversation with your client. Read more at: http://marketingland.com/25-rule-reporting-matters-139230

According to a recent study, 50% of the consumers believe that their brands are clueless about how to reach them and only one in three customers believe that their brand understands them. According to Bill Carmody (CEO of Trepoint), the best way to understand the customer is by emotional intelligence. Emotional Intelligence refers to the ability to perceive, control and evaluate emotions. It is about being real, authentic and intuitive and also helps to develop digital marketing campaigns. Here are some tactics to implement emotional intelligence in digital marketing campaign:
• Understand your audience by using social listening tools such as Topsy, Hootsuite and Social Mention.
• Add value to customers rather than simply pushing your agenda. Adding value includes finding ways to enhance and improve the customer’s experience.
• Try to attract customers by thinking beyond benefits and features.
• Think ways to surprise or delight your audience rather than creeping them. This can be done by using predictive analysis.
• Respect when retargeting.
Read more at: http://www.entrepreneur.com/article/246390

According to Lauren Jung (Co-Founder of Theshelf.com), customers believe influencers over Facebook, twitter post for getting information about new trends, innovations and advice for buying products. Influencers are individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. In consumer spending, members of a peer group or reference group act as influencers.

Here are some tips to make influencer marketing effective are:

•         For making influence marketing successful align with influencer who have the power to influence the buyer’s decision or inbound interest.
•         Tailor your strategy based on the influencer.
•         Try to maintain a relationship.
•         Encourage content creation from brand evangelists.

 Read more at: http://www.entrepreneur.com/article/245757

According to Aaron Agius (Contributor), social media is an effective marketing medium. There are many marketers who use Facebook followers, retweets, etc. to monitor their performance, but there are some other metrics like brand search volume, lead growth, brand sentiment, inbound links, and klout score. Social share provides very little information about the overall effectiveness of your campaign because: Many social shares come from bots.
• Social shares many not come from your target customers.
• Social shares can be from people that are speaking negatively about your brand.
Read more at: http://www.entrepreneur.com/article/244669

Inbound marketing is a strategy for online marketing. Ryan VanDenabeele (contributor to Business 2 Community), writes in his article link about some tips to attract new leads in business with the help of inbound marketing: http://www.business2community.com/inbound-marketing/7-quick-tips-become-inbound-marketing-machine-01145174

Amanda E. Clark (President and Editor-in-Chief of Grammar Chic, Inc.), talks about Professional Presentation in Online Marketing in her article. She also highlighted the fact that without good content, right audience and professional presentation, mistakes are bound to happen in social media management, content marketing, business blogging, boosting brand presence and reaching new customers. To know more about the tricks of professional presentation in online marketing, follow: http://www.business2community.com/content-marketing/content-marketing-presentation-everything-01002603

In today's highly competitive online marketplace, marketers must utilize every advantage they can get. Business intelligence (BI) software can help you look at your data in different ways, and draw actionable insights to allow allocating resources more effectively. BI software can use large amount of datasets, so you can execute successful strategies on the basis of information. By controlling the right key performance indicators (KPIs), businesses can look at trends that would otherwise be hidden. Online marketers have different indicators which are : 1)The Basics  2)Return On Investment 3)Incremental Sales 4)Conversions by Campaign 5)Cost per Lead 6)Visitor to Buyer Ratio 7)Sales by Lead Source 8)Social Media 9)Tracking Keywords. By visualizing sales funnel with business intelligence software, you can get a good view of how your customers move through the sales process from an initial lead to a sale. Having the correct data displayed in a dashboard format can enable your company be proactive instead of reactive.Read more about this aspect at Jayson DeMers (Founder and CEO, AudienceBloom)'s article link: 

http://www.huffingtonpost.com/jayson-demers/how-business-intelligence_b_3507510.html