Proximity marketing is becoming popular nowadays. It is a way of reaching in-store shoppers, trade show attendees, and other consumers through their smartphones with beacon technology. Beacons are devices that push messages to mobile apps when smartphones are within a certain distance. This technology meshes well with customer relationship management tools. It is another way to collect behavioral data and customer information. This article states some ways by which you can use CRM and beacons together. They are - Permission-Based Marketing, Customer Engagement, In-Store Product Recommendations, Loyalty Program Connection, and High-Value Customer Targeting. Read more at: http://it.toolbox.com/blogs/insidecrm/5-ways-crm-tools-and-beacon-technology-work-well-together-70216

Today’s marketing has moved towards engage, share and buy model. Nowadays marketing is based on permission based marketing and storytelling. Disruptive advertising and brand storytelling – these are the key for marketers. In today’s world every brand has a story, and it is the job of the marketer to find a way to tell that story in a way that echoes the feeling of their customers.  To know more, follow: http://www.socialmediatoday.com/content/engage-share-and-buy-3-reasons-brand-storytelling-matters-more-ever-0