According to the recent survey by ING, 81% of PR professional feel that they can't do their jobs without social media and 58% of them admit that they feel safe in using social media. This shows how much social media impact public relations. Ronn Torossian (Public Relations Executive and CEO of 5W Public Relations), discussed about how social media is changing the working of PR. They are:

• More direct contact with people
• Creating unique and engaging content
• Integrating services
Read more at: http://www.business2community.com/public-relations/impact-social-media-pr-01245327