Every company which uses Digital marketing focuses and invests a huge amount of time and money in SEO. Initially a company might do well with its SEO, but after a point of time the disaster strikes and progress slows down. Such a “SEO plateau” is bound to affect all the companies at some point of time or the other. Now, to get past such plateau is one of the greatest challenges faced by the companies. Creating content around newly identified keywords helps you surpass your SEO performance.  Working on how your content appears in SERP helps you get more organic traffic. Achieving multiple rankings for your keywords would be ideal. Targeting a larger audience throughout the entire buyer funnel is also helpful. To guarantee break through SEO plateau, one should continually create new and high quality content. Read more at: http://www.marketingprofs.com/articles/2016/30241/how-to-get-past-the-dreaded-seo-plateau